The Era of Live Video and the Skeleton in the Closet

By on April 19, 2016

Video live-streaming is being hyped BIG TIME at the 2016 Social Media Marketing World conference in San Diego. Yes, video is a great tool for any marketer, especially for our friends in the talent acquisition space who are always on the hunt for new tips and tricks to attract talented candidates to their employment offerings. If used strategically and creatively, video can be an impactful,...

It’s Time to Think About Attracting Gen Z

By on April 6, 2016

A new “hat” to wear, a new job req to fill, a new target audience to pursue. If you’re in the talent acquisition space, you’re very familiar with what’s new, what’s now and, of course, what’s next. Competing for the very best Millennial talent has been top-of-mind for many in the recruitment industry, and for some time. But while the “now”...

CKR Interactive — Our 15-Year Anniversary

By on April 1, 2016

April 1, 2001. Funny how a day can stay in your memory like something you saw on TV last night — a show that repeats in your mind over and over again. Yes, this was a day that would change my life, put the past behind me and start a new beginning.  It was April 1, 2001, the day CKR Interactive was born. Let me begin by saying I went into this new venture kicking and screaming.  Since selling my...

Battle of the Brands: Arming Your Workforce to Share Your Brand

By on March 31, 2016

Within a decade, social media use evolved from being a worldwide phenomenon to a daily ritual for billions of people. For example, nearly 3/4 (74%) of Americans are using social networking sites [1]. As an employer, you have the opportunity to leverage your employees’ passion for social media; encourage them to post and share content about your company — to serve as ambassadors of your...

Tackling Hiring Bias…Objectively!

By on March 14, 2016

Is hiring bias inevitable? Probably. That hasn’t stopped Stephanie Lampkin, a Stanford/MIT-educated engineer-turned-entrepreneur, from refusing to take “probably” for an answer. Her new merit-based recruiting app, Blendoor, claims to “circumvent unconscious bias” by taking gender and race out of the equation. According to Lampkin’s site, “two identical resumes with only a name difference (i.e.,...

Google AdWords Changes: Not All Doom and Gloom for Recruitment Advertisers

By on February 26, 2016

Some big changes are happening in the land of Google paid search this week. As of February 22nd, paid text ads stopped appearing along the right rail on search results pages. For consumers who use Google when conducting searches, it means fewer options to click on. But for advertisers, it also means fewer ad placements to compete for, leading to fears of increased competition. There are a lot of...

Speak No Evil: What NOT to Say During a Video Job Description

By on February 25, 2016

According to Invodo’s Video Statistics: The Marketer’s Summary 2014, nearly 75% of all internet traffic will belong to video by 2017. Talent acquisition professionals, listen up! Video job descriptions are your “in” to taking advantage of this marketshare. Get excited! Ushering your jobs into the video domain can be a golden moment to “seduce” passive and...

Content Marketing for Recruitment

By on February 17, 2016

Much has been written about content marketing and the benefits of implementing it as part of a larger marketing strategy. In fact, nearly nine out of ten marketers are taking advantage of it. Are you? If you’re unsure about what, exactly, content marketing is, how it applies to recruitment and how it can be leveraged as a recruitment marketing strategy, we’ve got you covered. CKR Interactive’s...

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