The state of recruitment marketing in 2019 goes way beyond recruitment — we could talk about all of the ways that recruitment marketing has become integrated and how your employer brand is activated across your career website, social media channels and media strategies. But in 2019 I challenge talent acquisition professionals to take a step back and look at the bigger picture; the entire...
First, a true confession. I am a numbers nerd. I cut my teeth in the digital realm while working at several consumer companies where I was able to build online programs with success. What I enjoyed was that it was where the user experience intersected the digital world that led to best business outcomes — an increase in sales via web advertising, optimization of search engine capabilities,...
What’s the Difference and Why You Should Care I bet if you work in HR or Talent Acquisition you’re probably a little sick of hearing about employee engagement. Or maybe your CEO said to you, “Hey, I just read this article about employee engagement. Don’t our employees read the mission and guiding principles sign we have in the lobby? We need more employee engagement now! Do something!” I’m...
Your bottom line is being impacted by your poor candidate experience. According to the research firm Future Workplace, 64% of job seekers say that a poor candidate experience would make them less likely to purchase goods and services from the employer. Now, what are you doing about it? It’s just not enough to presume you know what your candidate experience is like. You need to find out. Have a...
A brand is the crux of what your target audience wants most that you deliver on best. And with almost any brand, your target audience isn’t a single “type” of person. We view our target audiences as diverse groups of people with some sort of a unifying mindset. This means that despite their differences, they have an overarching reason for choosing a certain company over another. This goes for...
Faced with rising R&D costs, risks and uncertainty addressing scientific breakthroughs – not to mention record-breaking unemployment rates in the US – business leaders are searching for new and innovative ways to attract, recruit and retain top biosciences talent.¹ The biosciences (biotech and biopharma) industry accounted for more than $1.3 trillion in economic output and over 800,000...
If you follow any celebrities on Instagram, you’re probably familiar with the Instagram feature Story Question Stickers. The feature allows an Instagram user to survey their audience by posting a sticker to their Instagram Story that poses a question. Followers then submit answers, which can be shared over an image of the user’s choice. While this feature is commonly used for celebrities to...
The relationship between consumer and employer brands within one organization — now here’s a topic that unfortunately doesn’t apply to every organization. But when it does, it can result in so much synergy and clarity for any branding efforts. Caveat/disclaimer: I’m going to be mentioning brands throughout this blog post, with little knowledge of the inside operations of the company — just only...