What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!   Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be...

Instagram Stories: The Employer Branding Tool Every Recruitment Marketer Needs

By on November 13, 2017

With 300 million daily active users since its launch in August 2016, and 59% of users being 18-29 year-olds, Instagram Stories has become a powerhouse in marketing, especially when targeting younger audiences. With Stories’ unique features including live video, interactive polling and clickable links, Instagram has outpaced Snap’s 166 million daily active users and is now the all-in-one employer...

Unconscious Bias in the Workplace: A Conversation with Bettina Straight

By on November 1, 2017

A few weeks ago at the Maryland Association for Health Care Recruitment Regional Conference in Maryland, I had the opportunity to hear Bettina Straight give a great talk on unconscious bias in the workplace. She is an organizational consultant at Mercy Medical Center in Baltimore, Md. with over 20 years of experience training on a variety of leadership and diversity topics. I was so happy that...

My Three Worst Halloweens

By on October 31, 2017

Here it is, Halloween, and I’m reflecting on years past. I don’t want to be a Debbie Downer, since most of my Halloweens have been great, but somehow the most memorable ones are the ones that didn’t turn out too well. So here is a list of my three worst Halloweens. 1.) Where the hell is that mask? This is definitely my worst Halloween. My youngest son Max was nine years old and in fourth grade....

12 Steps to Optimize Your Career Site for Search Engines

By on October 27, 2017

When a company undergoes a career site redesign, it hopes to improve the candidate experience and, as an added benefit, hopes to improve its search engine rankings. CKR has compiled a list of 12 steps you can take to make sure your site is fully optimized.   Career website structure: How is your website structured? Do you have separate pages for all of your key job areas? Doing so will give...

Four Considerations When Hiring Software Engineers

By on October 19, 2017

Helping employers hire and understand software engineers (SWEs) in Silicon Valley has become a necessary skill for CKR Interactive. Problem is, 83% of professional developers are currently employed (source: StackOverflow, 2017). So CKR’s job is to uncover and articulate employer brands, to ensure that SWE’s see switching jobs as an intriguing and beneficial endeavor. Software engineers have...

Ask CKR: HTTP vs. HTTPS for Your Career Website

By on October 11, 2017

In January of this year (2017), Google began their journey to change how Chrome recognizes website security and followed up in April reminding everyone about their eventual plans. But if we rewind the clock, Google started their campaign for a safer web back in 2014 by favoring secure websites. What does this mean for your career website? Your typical website is most commonly accessed in two...

Glassdoor Recruit Recap

By on October 6, 2017

Glassdoor Recruit was Glassdoor’s first event completely dedicated to attracting the informed candidate. The event took place on Sept. 19 in Chicago and was also viewable to those unable to attend via a live stream that reached over 7,000 participants. I was part of the lucky 400 who attended the Chicago event and it did not disappoint. First, some key insights about Glassdoor: It’s the fastest...

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