A House of Brands: To Be or Not To Be?

By on August 2, 2017

Large corporations are struggling now more than ever to regain their edge in attracting top talent, as many employees now favor working at smaller, more agile organizations. Add to the mix the need to consider the impact that corporate or consumer brand architecture can have on one’s employer brand. In this blog, CKR Interactive examines considerations employers need to think through and the...

That’s a Wrap! Thoughts on the 2017 NAHCR IMAGE Conference

By on July 21, 2017

I just returned from the NAHCR IMAGE Conference in beautiful (and hot) Savannah, Ga. CKR is a proud member of NAHCR and takes part in the IMAGE conference each year. This year we were lucky enough to be invited as speakers. CKR is asked to speak at many conferences and events and, as a recruitment marketing organization, you can imagine the topics we often focus on: employer branding, how to...

Who Doesn’t Love a (Personal Brand) Makeover? Part II

By on July 10, 2017

In Part I of this blog we discussed the power of a personal brand makeover. Hopefully by now, you’ve spent some time thinking about your personal brand and reviewing your presence on social media. Now what? A good first step might be thinking about your personal brand’s value. Maybe it’s like the (in)famous Jeff Bezos, Amazon CEO, quote: “Your brand is what people say about you when you’re not...

Who Doesn’t Love a (Personal Brand) Makeover? Part I

By on June 28, 2017

Have you ever had a facial? Think massage, skin care products and an aesthetician advising you on your new personal care routine. Now keep that positive imagery and start thinking about a makeover for your personal brand. You owe it to yourself to invest the time to build, maintain and expand your personal brand. First, let’s turn on that bright facial lamp to get to the foundation, you have to...

Google Launches its Own Applicant Tracking System

By on June 20, 2017

Solidifying its foray into the digital recruiting industry, Google has quietly launched its own applicant tracking system. Appropriately named Google Hire, this new ATS has been described as a “general purpose recruiting platform” that will not only allow employers to post available job openings, but also accept, manage and track candidates’ applications through the interface itself. Though...

The Important Role Google Cloud Jobs API Plays in Google for Jobs

By on June 16, 2017

Update: Google for Jobs launched on June 20 at 12:05am PT. By now, you’ve probably seen a lot of media coverage about Google for Jobs and its launch. What you may be unaware of is how the Cloud Jobs API will factor into Google for Jobs. While the API and Google for Jobs are two separate things; I can’t imagine that there won’t be at least some overlap. The Cloud Jobs API was announced last...

How To Get the Most Out of Your Recruitment Communications Agency

By on May 22, 2017

Partner vs. vendor is an age-old topic of discussion in many industries, creating several different definitions of what it really means to be a partner. To us, the difference between a partner vs. a vendor is so much more than just semantics. Below are some of the ways we feel a true partner relationship is beneficial to both sides. Partners take the time. We work with and listen to you...

Five Tips for Your Social Recruiting Strategy

By on April 10, 2017

For the fifth year in a row, thousands of social media marketers and experts descended on San Diego to attend Social Media Marketing World (SMMW), the largest social media conference in the world. This is the second year that CKR Interactive has participated in the event — and it did not disappoint — from the amazing networking events to the incredibly informative sessions, SMMW is one of the...

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