Improve Your Candidate Experience to Improve Your Bottom Line

By on October 19, 2016

With more than 4,000 attendees, over 1,400 companies represented and 80 sessions, LinkedIn Talent Connect has a lot to offer talent acquisition professionals. This year I was lucky enough to attend the conference and sit in on some great sessions. One of the key messages shared throughout multiple sessions was the need to improve the candidate experience. But how do you go about improving a...

Glassdoor Summit Recap: Transforming Through Transparency

By on October 7, 2016

It’s always exciting to attend the Glassdoor Summit; it’s a great event that gives us the opportunity to network with our clients and colleagues in the industry. But the icing on the cake is being able to hear and learn from some of the top professionals in our business. Many of the presentations at this year’s Glassdoor Summit tied into this year’s theme, “Transforming through Transparency.” In...

Trust and Transparency: Does Your Recruitment Marketing Content Measure Up?

By on September 22, 2016

As a resident of Northeast Ohio, it was wonderful to see the spotlight that Cleveland has enjoyed this summer extend into September when thousands of marketers from dozens of countries made the journey to Content Marketing World 2016. Even better, as an employee of a professional communications firm, the chance to attend was a can’t-miss opportunity to glean insights that could help CKR with...

The Slow Death of the Annual Performance Review

By on September 20, 2016

More and more companies are making the move away from annual performance reviews in favor of providing frequent, real-time feedback to employees. It’s been a year since Accenture decided to dump performance appraisals and just one year later this is what CHRO Ellyn Shook, had to say: “Investing significant time in annual, backward-looking performance appraisals and figuring out the holy grail of...

How to Get the Most Out of Your Visual Job Descriptions

By on September 12, 2016

Given the mounting research that has uncovered the effectiveness of visual content (for example, according to Buffer, visual content is now 40X more likely to be shared on social media than other content), CKR Interactive developed visual job descriptions, allowing organizations to highlight their jobs visually. While the effectiveness of visual content is hard to dispute and the idea behind...

The Perks of Being an Intern

By on August 11, 2016

Paid holidays. 401(k) plans. Medical insurance. It sure is good to be an intern today, as evidenced by the 2016 Internship & Co-op Survey from the National Association of Colleges and Employers (NACE). When NACE began surveying employers in 2007 about the benefits they offered to their interns, fewer than half provided paid holidays versus roughly the 67% who do so today. In terms of 401(k)...

EVP Project Planning: Essential Elements

By on August 2, 2016

You’d think that with all the buzz surrounding the importance of developing an employer value proposition (EVP) and it’s role in attracting, engaging and retaining talent, getting the program approved internally at an organization would be easy, right? Not quite. Given the amount of time, effort and resources that go into a comprehensive and research-based EVP program, it’s not surprising that...

You’re Hired – the Transition from Consumer to Recruitment Advertising

By on July 21, 2016

I recently made the leap from consumer to recruitment advertising. After spending the last quarter in talent territory, I realized the fundamentals of recruitment and consumer advertising are the same — what differs is the way they are activated. Similarities: Be You, Be True, Share Value The below commonalities follow advertising trends across all categories: Access to Information –...

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