Ask CKR: Best practices for posting evergreen positions and optimizing for ‘Google for Jobs’

By on April 18, 2018

What is an evergreen job? An evergreen job (a.k.a. ‘persistent job’) is a position that is always open. It either has high turnover or requires a high volume of employees to fill the role. These jobs are common in customer service, retail, and healthcare and on-demand opportunities. What is Google for Jobs? Google for Jobs was launched in mid-2017 as a feature in search that collects and...

Three Quick Tips to Better Guide Candidates Through to Applying

By on April 17, 2018

As part of our career site audit for new clients, the interactive team at CKR regularly looks through existing career websites and scores them against what we call our “10 Axioms of a Successful Career Website.” One common recurring topic is the effective use of calls-to-action (CTAs) or buttons that drive candidates to apply for a job. While there are a lot of resources available to look up...

Four Tips for the Remote Employee

By on April 10, 2018

“Working from home must be amazing! You’re SO lucky!”   That is the typical response I get when I tell someone that I work from home as a designer. From an outsider looking in, it seems like the ideal situation anyone could ask for — especially for a full-time employee. All the things you would want in a solid career. Right?   To an extent, yes. However, that’s not always the case. While working...

LinkedIn’s New Video Features: Playing Catch-Up with Short-Form Visual Storytelling

By on April 3, 2018

LinkedIn has become the latest entrant into the “Stories” arena on social media, a method of short-form visual storytelling more popular than ever, with Instagram Stories boasting 300 million daily active users. LinkedIn’s new video feature allows users to publish short-form video with sticker and text overlays to their profile and news feed. Read on to learn how LinkedIn’s new video feature...

If You’re Expecting Good Business Advice, Don’t Read This

By on March 30, 2018

Three Personal Thoughts  I’ve been encouraged to write blog posts that relate to business, and more particularly, my business. But really, life is so much more than what happens at the nine-to-five. It’s about your experiences, people you meet, your family and friends. So instead of your typical blog post, this one’s for me. It’s personal and it only relates to business like it relates to life....

Waiting for Google Slides to Save Us

By on March 19, 2018

Is it just me, or in the last few years has the debate regarding Keynote vs. PowerPoint waned? Maybe it’s because we all have bigger things to worry about these days. Or maybe it’s because anyone who really cares chose a side a long time ago. Or maybe it’s because the two products have grown similar and there’s been a huge improvement recently in how smoothly Keynote converts to PowerPoint.  ...

Social Media Marketing World 2018: Live Video, Bots and Stories

By on March 14, 2018

Social Media Marketing World (SMMW), a three-day megaconference focusing on social media strategies for marketers and advertisers, recently concluded in San Diego, Calif. This year’s conference focused on three major themes that will guide social media strategy in the next few years: Facebook’s new algorithm, live video and messenger bots.   Facebook’s New Algorithm The main topic of SMMW 2018...

Mission, Vision and Guiding Principles: Excelling Through Cancer

By on February 12, 2018

Ginger Powell was recently named the recipient of our Mission, Vision and Guiding Principles award for Q4 of 2017. Anyone who has had the pleasure of working with Ginger knows that this award is well-deserved.   Awarded each quarter, the Mission, Vision and Guiding Principles program began as a way to recognize employees who embrace our guiding principles. CKR employees are encouraged to...

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