Mission, Vision and Guiding Principles: Excelling Through Cancer

By on February 12, 2018

Ginger Powell was recently named the recipient of our Mission, Vision and Guiding Principles award for Q4 of 2017. Anyone who has had the pleasure of working with Ginger knows that this award is well-deserved.   Awarded each quarter, the Mission, Vision and Guiding Principles program began as a way to recognize employees who embrace our guiding principles. CKR employees are encouraged to...

Facebook News Feed Update: Now What?

By on January 17, 2018

Last Thursday, Facebook announced it would be updating the News Feed to prioritize posts from friends and family over content from businesses, brands and media. As you can imagine, this sent marketers into a frenzy with some calling it the “Facebook apocalypse.” But before you start to panic, there are still a lot of unknowns about what the update will mean for brands and we aren’t likely to get...

What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!   Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be...

12 Steps to Optimize Your Career Site for Search Engines

By on October 27, 2017

When a company undergoes a career site redesign, it hopes to improve the candidate experience and, as an added benefit, hopes to improve its search engine rankings. CKR has compiled a list of 12 steps you can take to make sure your site is fully optimized.   Career website structure: How is your website structured? Do you have separate pages for all of your key job areas? Doing so will give...

How to Choose a Recruitment Marketing Agency Partner to Help With Programmatic Ad Buying

By on September 29, 2017

Whether you’re looking to try something new and invest some of your ad dollars into programmatic ad buying or you’re looking for some help optimizing your programmatic campaigns, you may want to consider an agency partner to help. Most marketing agencies, especially recruitment marketing agencies, lack the resources to build an in-house data science team and instead license third-party...

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