Don’t Lose Your New Hire Before They Start

By on July 16, 2018

The top choice to fill your vacant marketing director position just accepted your job offer. You can finally relax and take a breath because your job is done. Or is it? An often overlooked step in onboarding is the critical time frame from the moment someone accepts the position to their first day. Sometimes called preboarding, this is a crucial aspect to make sure that your new hire actually...

Help Your Employees Recognize and Appreciate Each Other

By on June 27, 2018

It’s likely that you remember the most recent criticism you received more clearly than the last praise you received. Industry leader, Chester Elton discusses the need for more recognition than criticism and why it’s important that recognition comes not only from leadership and management but also from peers. The benefits of peer recognition Peer recognition can improve employee satisfaction,...

Mission, Vision and Guiding Principles: Excelling Through Cancer

By on February 12, 2018

Ginger Powell was recently named the recipient of our Mission, Vision and Guiding Principles award for Q4 of 2017. Anyone who has had the pleasure of working with Ginger knows that this award is well-deserved.   Awarded each quarter, the Mission, Vision and Guiding Principles program began as a way to recognize employees who embrace our guiding principles. CKR employees are encouraged to...

Facebook News Feed Update: Now What?

By on January 17, 2018

Last Thursday, Facebook announced it would be updating the News Feed to prioritize posts from friends and family over content from businesses, brands and media. As you can imagine, this sent marketers into a frenzy with some calling it the “Facebook apocalypse.” But before you start to panic, there are still a lot of unknowns about what the update will mean for brands and we aren’t likely to get...

What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!   Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be...

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