What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!   Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be...

12 Steps to Optimize Your Career Site for Search Engines

By on October 27, 2017

When a company undergoes a career site redesign, it hopes to improve the candidate experience and, as an added benefit, hopes to improve its search engine rankings. CKR has compiled a list of 12 steps you can take to make sure your site is fully optimized.   Career website structure: How is your website structured? Do you have separate pages for all of your key job areas? Doing so will give...

How to Choose a Recruitment Marketing Agency Partner to Help With Programmatic Ad Buying

By on September 29, 2017

Whether you’re looking to try something new and invest some of your ad dollars into programmatic ad buying or you’re looking for some help optimizing your programmatic campaigns, you may want to consider an agency partner to help. Most marketing agencies, especially recruitment marketing agencies, lack the resources to build an in-house data science team and instead license third-party...

The Important Role Google Cloud Jobs API Plays in Google for Jobs

By on June 16, 2017

Update: Google for Jobs launched on June 20 at 12:05am PT. By now, you’ve probably seen a lot of media coverage about Google for Jobs and its launch. What you may be unaware of is how the Cloud Jobs API will factor into Google for Jobs. While the API and Google for Jobs are two separate things; I can’t imagine that there won’t be at least some overlap. The Cloud Jobs API was announced last...

How To Get the Most Out of Your Recruitment Communications Agency

By on May 22, 2017

Partner vs. vendor is an age-old topic of discussion in many industries, creating several different definitions of what it really means to be a partner. To us, the difference between a partner vs. a vendor is so much more than just semantics. Below are some of the ways we feel a true partner relationship is beneficial to both sides. Partners take the time. We work with and listen to you...

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