My Three Worst Halloweens

By on October 31, 2017

Here it is, Halloween, and I’m reflecting on years past. I don’t want to be a Debbie Downer, since most of my Halloweens have been great, but somehow the most memorable ones are the ones that didn’t turn out too well. So here is a list of my three worst Halloweens. 1.) Where the hell is that mask? This is definitely my worst Halloween. My youngest son Max was nine years old and in fourth grade....

The Future of Recruitment Marketing

By on February 7, 2017

I’m asked, almost on an annual basis, to predict the future of recruitment marketing. This is a bit of a daunting task if looking far into the future, but not so daunting when looking into the foreseeable future. The way we market to potential candidates is more like a river, generally flowing in one direction, but constantly changing. Almost daily, new applications are brought to market, new...

CKR Interactive — Our 15-Year Anniversary

By on April 1, 2016

April 1, 2001. Funny how a day can stay in your memory like something you saw on TV last night — a show that repeats in your mind over and over again. Yes, this was a day that would change my life, put the past behind me and start a new beginning.  It was April 1, 2001, the day CKR Interactive was born. Let me begin by saying I went into this new venture kicking and screaming.  Since selling my...

Eight Tips for Being a Great Employee

By on June 11, 2015

A Boss’s Perspective: What does it mean to be a good employee? More importantly, why should you care? First off, there’s the intrinsic value; you go home feeling good about yourself. The more tangible reasons: promotions, more money, better relationships, you don’t end up jumping the shark. For your career, for yourself and for those around you — doing a good job at work and being proud of...

CKR Interactive’s 14th Anniversary

By on April 1, 2015

Was I a fool to start my business on April Fools’ Day? Grab a cup of java and sit back as I reminisce about the not-so-distant past. 14 years ago today I started a yet unnamed agency in the small, bleak, metallic back room of a business to business agency called 3Marketeers. I was feeling a bit like Cinderella when she domiciled with her wicked stepsisters. I was depressed. I had actually been...

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