Eight Tips for Being a Great Employee

By on June 11, 2015

A Boss’s Perspective: What does it mean to be a good employee? More importantly, why should you care? First off, there’s the intrinsic value; you go home feeling good about yourself. The more tangible reasons: promotions, more money, better relationships, you don’t end up jumping the shark. For your career, for yourself and for those around you — doing a good job at work and being proud of...

CKR Interactive’s 14th Anniversary

By on April 1, 2015

Was I a fool to start my business on April Fools’ Day? Grab a cup of java and sit back as I reminisce about the not-so-distant past. 14 years ago today I started a yet unnamed agency in the small, bleak, metallic back room of a business to business agency called 3Marketeers. I was feeling a bit like Cinderella when she domiciled with her wicked stepsisters. I was depressed. I had actually been...

The 5 WORST Recruitment Ads Ever…and One REALLY Cool One

By on February 1, 2015

I do not beckon for the old days: a time in the not-so-distant past when our primary means of marketing open jobs was running classified ads in the local newspapers. No job boards, no social media, no branding or employer value propositions. Often times, especially with one-column ads, we would send copy to the newspapers who would create the ad. This was a “recipe for disaster.”  Through this...

What is Really Important in this Life of Ours?

By on January 16, 2015

A cup of coffee, a keyboard and a blank sheet of paper — it’s time for my first blog of the New Year. I’ll start by wishing you all health and happiness. Health is the primary driver of life, and without it, nothing else matters. There is one person, in particular, who is in my thoughts right now, and that’s Ginger Powell, a CKR employee for nearly a decade. She is the light in...

Why I’m “Bearing” it for the Holidays

By on November 22, 2014

Let me start by saying this was not my idea, but since I’m doing this for a good cause, I’m in. We’ve always worked to be creative with our holiday observances, and this year is no exception. Those of you who know me know that more than 30 years in California hasn’t diminished my extreme devotion to the Green Bay Packers, nor my contempt for the Chicago Bears. So it may come as a surprise that I...

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