Loyal or Comfortable

By on October 25, 2018

Lately, I’ve heard more and more conversations, among friends, about people who are just comfortable at their job. They like the pay, they can work from home, their work/life ‘balance’ is unbalanced — in a good way. But in our client research, among employees, we hear about how staff is very loyal to their company because they are “proud” to work there (whatever that means). Our branding...

Job vs. Career: Part One

By on May 30, 2018

Have you ever been to a BBQ (or other social event), with acquaintances, and been asked this question: “What do you do?”? How do you answer? You could answer with your hobbies, but most people know to answer with their current vocation. Please note, that no normal person asks “What is your career?”. That’s intimidating, assumptive, but also sounds awkward … in my opinion. This blog is going to...

Too Many Cooks in the Kitchen Spoil the Broth … Maybe?

By on January 24, 2018

The beginnings of an employer brand recipe Well, is it truly because of the amount of cooks or is it because of the personalities of the cooks? I haven’t figured that out yet, but I feel like it’s a bit of both. We all know that, in general, when less people are involved in a project there’s less of a bottleneck. But at what cost? What if we are missing out on key insights by not including...

Four Considerations When Hiring Software Engineers

By on October 19, 2017

Helping employers hire and understand software engineers (SWEs) in Silicon Valley has become a necessary skill for CKR Interactive. Problem is, 83% of professional developers are currently employed (source: StackOverflow, 2017). So CKR’s job is to uncover and articulate employer brands, to ensure that SWE’s see switching jobs as an intriguing and beneficial endeavor. Software engineers have...

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