Facebook Jobs: Is It Worth Your Time?

By on February 24, 2017

In what some consider an overdue grab in harnessing a piece of the employment market, Facebook launched their very own job posting feature on Feb. 15, 2017. Facebook users in the United States and Canada can now post, search and apply for job openings — all for free. Business page administrators are able to create turn-key, detailed job postings, as well as communicate with and track applicants....

Visual Storytelling: The Essential Element to Any Social Recruitment Campaign

By on December 21, 2016

Visuals are essential to the success of any social strategy. Numerous studies have shown that social posts with visuals receive significantly more interaction than text-only posts. An effective social campaign takes advantage of many different forms of visuals, including photos, videos, GIFs and infographics as well as other innovations like cinemagraphs and visual job descriptions. Read on to...

Dark Posts: An Explanation and Strategy for Unpublished Posts

By on December 8, 2016

At first glance, the term “dark posts” may elicit thoughts of doom-and-gloom status updates often seen on Facebook about the paranormal or the occult. Quite the contrary. Dark posts, sinister as they may sound, are vital to the success of any Facebook business page. Dark posts, simply put, are unpublished posts on Facebook. They do not publish to your timeline or to your followers’ news feeds...

Video Job Descriptions and the Power of Storytelling

By on October 23, 2015

Great storytelling almost always involves a compelling cast of characters. What would The Shining be without a deeply-flawed Jack Torrance and his out-of-this-world son Danny? Care to think what Of Mice and Men might’ve been like without Lennie and his traveling cohort George? Braveheart minus a vengeful Mel Gibson and his legion of angry Scots? Pick any great tale and the same rule applies: the...

Why Your Glassdoor Presence Matters More than You Think

By on October 19, 2015

If you’re like most people, you’ve probably assumed that the majority of Glassdoor users come to the site with specific employers already in mind — they want to know what employees think of the CEO or how many negative reviews the company has received. But research from Software Advice, a technology consulting firm that surveyed more than 4,800 Glassdoor users, reveals that Glassdoor is actually...

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