A House of Brands: To Be or Not To Be?

By on August 2, 2017

Large corporations are struggling now more than ever to regain their edge in attracting top talent, as many employees now favor working at smaller, more agile organizations. Add to the mix the need to consider the impact that corporate or consumer brand architecture can have on one’s employer brand. In this blog, CKR Interactive examines considerations employers need to think through and the...

Class is in Session: Campus Recruiting Tips

By on August 3, 2015

If you’re in charge of your organization’s college recruiting strategy, then it should come as no surprise that today’s most in-demand students are usually snapped up well before they don a cap and gown. Forbes explored the importance of recruiting in the fall — as opposed to waiting until spring semester — including some good ideas on how to stand out among college students today. Equally...

Leveraging Tailored Messaging to Attract STEM Graduates

By on May 20, 2015

Much of the discussion regarding millennials and their career preferences revolves around meaningful work and the desire to make a difference. As the Society for Human Resource Management reports, a recent Futurestep survey of 800 executives reveals that their experience is that millennials “are less motivated by compensation and more motivated by their ability to make an impact, their career...

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