Building a brand is about putting a stake in the ground. You’re telling the world who you are, what you stand for and where you stand in your positioning. And the best part about brands is that they can be created whether your product(s) or service(s) have high awareness, or your company has little or very niche awareness. Today we’ll be talking about how to succeed when you fall in the latter...
The relationship between consumer and employer brands within one organization — now here’s a topic that unfortunately doesn’t apply to every organization. But when it does, it can result in so much synergy and clarity for any branding efforts. Caveat/disclaimer: I’m going to be mentioning brands throughout this blog post, with little knowledge of the inside operations of the company — just only...
Over the past two months, we’ve been on a US-wide roadshow conducting focus groups for one of our larger clients (let’s call them XY Company). Not only do we applaud them for funding this work, but for initiating it and believing in its necessity. The goal of these focus groups — to uncover unique employment-specific insights for a variety of minority or underrepresented groups in the workforce....
Attracting and retaining talent are almost always cited among the top risk factors associated with mergers and acquisitions, and, according to a 2013 Bain & Company survey of executives who have managed through mergers and acquisitions, culture clash was identified as the top reason that a deal failed to achieve its expected value. This culture clash is usually the result of the acquiring...
Large corporations are struggling now more than ever to regain their edge in attracting top talent, as many employees now favor working at smaller, more agile organizations. Add to the mix the need to consider the impact that corporate or consumer brand architecture can have on one’s employer brand. In this blog, CKR Interactive examines considerations employers need to think through and the...