Media Madness

By on September 14, 2017

It’s been a long time since I’ve had the chance to attend a media day for a client. In the past, media days were almost as popular as career fairs, trade shows or college events. Most recently, media days have been replaced with programmatic learning, PPC/CPA strategies, and anything related to mobile, social, digital or pinpoint marketing. Okay, I’ll add in chatbots, too. I’m here to profess my...

Who Doesn’t Love a (Personal Brand) Makeover? Part II

By on July 10, 2017

In Part I of this blog we discussed the power of a personal brand makeover. Hopefully by now, you’ve spent some time thinking about your personal brand and reviewing your presence on social media. Now what? A good first step might be thinking about your personal brand’s value. Maybe it’s like the (in)famous Jeff Bezos, Amazon CEO, quote: “Your brand is what people say about you when you’re not...

Who Doesn’t Love a (Personal Brand) Makeover? Part I

By on June 28, 2017

Have you ever had a facial? Think massage, skin care products and an aesthetician advising you on your new personal care routine. Now keep that positive imagery and start thinking about a makeover for your personal brand. You owe it to yourself to invest the time to build, maintain and expand your personal brand. First, let’s turn on that bright facial lamp to get to the foundation, you have to...

Don’t Give Up

By on July 13, 2016

Today is #DontGiveUp day. Famous words spoken in 1993 at the first ESPY (Excellence in Sports Performance Yearly) awards by the late Jimmy Valvano (basketball player, coach and broadcaster) as he accepted the inaugural Arthur Ashe Courage and Humanitarian Award. He said, “Don’t give up. Don’t ever give up,” a reference made to his battle with bone cancer. Valvano also announced The V Foundation...

Passing the Baton: The Age of the Create-Your-Own Job Description is Here

By on October 15, 2015

Run-of-the-mill job descriptions, like we know them today, are requisitions, not much more. They tell candidates: This is what we want. This is what you’ll do. The way they tend to be written, job requisitions don’t afford candidates much flexibility in their day-to-day responsibilities, either. But one thing requisitions do accomplish, with great success, is they make it clear to great talent...

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