LinkedIn’s New Video Features: Playing Catch-Up with Short-Form Visual Storytelling

By on April 3, 2018

LinkedIn has become the latest entrant into the “Stories” arena on social media, a method of short-form visual storytelling more popular than ever, with Instagram Stories boasting 300 million daily active users. LinkedIn’s new video feature allows users to publish short-form video with sticker and text overlays to their profile and news feed. Read on to learn how LinkedIn’s new video feature...

Social Media Marketing World 2018: Live Video, Bots and Stories

By on March 14, 2018

Social Media Marketing World (SMMW), a three-day megaconference focusing on social media strategies for marketers and advertisers, recently concluded in San Diego, Calif. This year’s conference focused on three major themes that will guide social media strategy in the next few years: Facebook’s new algorithm, live video and messenger bots.   Facebook’s New Algorithm The main topic of SMMW 2018...

Instagram Stories: The Employer Branding Tool Every Recruitment Marketer Needs

By on November 13, 2017

With 300 million daily active users since its launch in August 2016, and 59% of users being 18-29 year-olds, Instagram Stories has become a powerhouse in marketing, especially when targeting younger audiences. With Stories’ unique features including live video, interactive polling and clickable links, Instagram has outpaced Snap’s 166 million daily active users and is now the all-in-one employer...

Instagram: A Recruiter’s Most Powerful Tool

By on February 9, 2017

With an engagement rate 50 times higher than either Facebook or Twitter, Instagram has incredible potential as a recruitment tool. 53% of young adults aged 18-29 use Instagram, with 49% of that group logging on at least once per day. And at 400 million monthly active users, recruiters have the ability to tap into a goldmine of young talent. The right social recruitment strategy is key to...

Opportunity, Hard Work and Success: A Recipe for Gratitude

By on November 24, 2016

Too often, we neglect or forget the opportunities and mentors we’ve had that have helped us achieve our goals and aspirations. As this year comes to a close, I reflect with gratitude upon the factors that have led me to where I am today and all that came together to produce post-college success. November marks the beginning of the season of gratitude. Through good times and bad, we often forget...

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