Ask CKR: Best practices for posting evergreen positions and optimizing for ‘Google for Jobs’

By on April 18, 2018

What is an evergreen job? An evergreen job (a.k.a. ‘persistent job’) is a position that is always open. It either has high turnover or requires a high volume of employees to fill the role. These jobs are common in customer service, retail, and healthcare and on-demand opportunities. What is Google for Jobs? Google for Jobs was launched in mid-2017 as a feature in search that collects and...

Three Quick Tips to Better Guide Candidates Through to Applying

By on April 17, 2018

As part of our career site audit for new clients, the interactive team at CKR regularly looks through existing career websites and scores them against what we call our “10 Axioms of a Successful Career Website.” One common recurring topic is the effective use of calls-to-action (CTAs) or buttons that drive candidates to apply for a job. While there are a lot of resources available to look up...

12 Steps to Optimize Your Career Site for Search Engines

By on October 27, 2017

When a company undergoes a career site redesign, it hopes to improve the candidate experience and, as an added benefit, hopes to improve its search engine rankings. CKR has compiled a list of 12 steps you can take to make sure your site is fully optimized.   Career website structure: How is your website structured? Do you have separate pages for all of your key job areas? Doing so will give...

Ask CKR: HTTP vs. HTTPS for Your Career Website

By on October 11, 2017

In January of this year (2017), Google began their journey to change how Chrome recognizes website security and followed up in April reminding everyone about their eventual plans. But if we rewind the clock, Google started their campaign for a safer web back in 2014 by favoring secure websites. What does this mean for your career website? Your typical website is most commonly accessed in two...

The Important Role Google Cloud Jobs API Plays in Google for Jobs

By on June 16, 2017

Update: Google for Jobs launched on June 20 at 12:05am PT. By now, you’ve probably seen a lot of media coverage about Google for Jobs and its launch. What you may be unaware of is how the Cloud Jobs API will factor into Google for Jobs. While the API and Google for Jobs are two separate things; I can’t imagine that there won’t be at least some overlap. The Cloud Jobs API was announced last...

Ask CKR: Do You Offer Simplified and/or Enhanced Job Posting Services?

By on February 15, 2017

There are so many ways we help our clients breathe life into stale or boring job descriptions. Below is a comprehensive list of services that CKR provides for job postings. Job Description Consultation, Writing and Guidelines Job descriptions are important and if done properly really set the framework for everything that your organization accomplishes. Refining your job description content can...

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