What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!   Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be...

Unconscious Bias in the Workplace: A Conversation with Bettina Straight

By on November 1, 2017

A few weeks ago at the Maryland Association for Health Care Recruitment Regional Conference in Maryland, I had the opportunity to hear Bettina Straight give a great talk on unconscious bias in the workplace. She is an organizational consultant at Mercy Medical Center in Baltimore, Md. with over 20 years of experience training on a variety of leadership and diversity topics. I was so happy that...

My Three Worst Halloweens

By on October 31, 2017

Here it is, Halloween, and I’m reflecting on years past. I don’t want to be a Debbie Downer, since most of my Halloweens have been great, but somehow the most memorable ones are the ones that didn’t turn out too well. So here is a list of my three worst Halloweens. 1.) Where the hell is that mask? This is definitely my worst Halloween. My youngest son Max was nine years old and in fourth grade....

How to Choose a Recruitment Marketing Agency Partner to Help With Programmatic Ad Buying

By on September 29, 2017

Whether you’re looking to try something new and invest some of your ad dollars into programmatic ad buying or you’re looking for some help optimizing your programmatic campaigns, you may want to consider an agency partner to help. Most marketing agencies, especially recruitment marketing agencies, lack the resources to build an in-house data science team and instead license third-party...

An Interview with Joel Cheesman

By on September 21, 2017

As an author for ere.net and a true thought leader on recruitment trends and technology, I always look forward to hearing from Joel Cheesman. Starting over a decade ago with Cheezhead.com, Joel has never been shy about sharing his opinion, and he does a great job keeping people in talent acquisition updated on what’s new and buzzing in our industry. I had a chance to chat with Joel and pick his...

That’s a Wrap! Thoughts on the 2017 NAHCR IMAGE Conference

By on July 21, 2017

I just returned from the NAHCR IMAGE Conference in beautiful (and hot) Savannah, Ga. CKR is a proud member of NAHCR and takes part in the IMAGE conference each year. This year we were lucky enough to be invited as speakers. CKR is asked to speak at many conferences and events and, as a recruitment marketing organization, you can imagine the topics we often focus on: employer branding, how to...

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