The Employee Lifecycle

By on June 24, 2019

The importance of a positive candidate experience has long been stressed, but what about the importance of the employee experience? Organizations pay a lot of attention to attracting and recruiting top talent, but if they aren’t paying attention to retaining talent then they will forever be attracting and recruiting. To improve the employee experience, organizations need to look at the whole...

Recruitment Marketing in 2019 Goes Way Beyond Recruitment

By on May 14, 2019

The state of recruitment marketing in 2019 goes way beyond recruitment — we could talk about all of the ways that recruitment marketing has become integrated and how your employer brand is activated across your career website, social media channels and media strategies. But in 2019 I challenge talent acquisition professionals to take a step back and look at the bigger picture; the entire...

Using Programmatic Consumer Knowledge for Recruitment Marketing Success

By on May 9, 2019

First, a true confession. I am a numbers nerd. I cut my teeth in the digital realm while working at several consumer companies where I was able to build online programs with success. What I enjoyed was that it was where the user experience intersected the digital world that led to best business outcomes — an increase in sales via web advertising, optimization of search engine capabilities,...

Employee Satisfaction vs. Employee Engagement

By on May 7, 2019

What’s the Difference and Why You Should Care I bet if you work in HR or Talent Acquisition you’re probably a little sick of hearing about employee engagement. Or maybe your CEO said to you, “Hey, I just read this article about employee engagement. Don’t our employees read the mission and guiding principles sign we have in the lobby? We need more employee engagement now! Do something!” I’m...

Improve Your Candidate Experience and Your Bottom Line

By on April 23, 2019

Your bottom line is being impacted by your poor candidate experience. According to the research firm Future Workplace, 64% of job seekers say that a poor candidate experience would make them less likely to purchase goods and services from the employer. Now, what are you doing about it? It’s just not enough to presume you know what your candidate experience is like. You need to find out. Have a...

Position Your Thought Leaders to Attract Top Biosciences Talent

By on April 17, 2019

Faced with rising R&D costs, risks and uncertainty addressing scientific breakthroughs – not to mention record-breaking unemployment rates in the US – business leaders are searching for new and innovative ways to attract, recruit and retain top biosciences talent.¹ The biosciences (biotech and biopharma) industry accounted for more than $1.3 trillion in economic output and over 800,000...

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