Diversity and Inclusion: An initiative That’s Impossible Without Research

By on November 26, 2018

Over the past two months, we’ve been on a US-wide roadshow conducting focus groups for one of our larger clients (let’s call them XY Company). Not only do we applaud them for funding this work, but for initiating it and believing in its necessity. The goal of these focus groups — to uncover unique employment-specific insights for a variety of minority or underrepresented groups in the workforce....

Four Considerations When Hiring Software Engineers

By on October 19, 2017

Helping employers hire and understand software engineers (SWEs) in Silicon Valley has become a necessary skill for CKR Interactive. Problem is, 83% of professional developers are currently employed (source: StackOverflow, 2017). So CKR’s job is to uncover and articulate employer brands, to ensure that SWE’s see switching jobs as an intriguing and beneficial endeavor. Software engineers have...

Why Your Recruitment Messaging May Only Be Scratching the Surface

By on May 17, 2016

Take any run-of-the-mill career website and you’ll likely see one theme replicated time and time again, boiled down to something like this: “Our success depends on yours.” “It’s our people who truly set us apart.” “I come to work every day because of the employees who work here.” People this, people that. We get it. Here’s the thing: the top talent you’re targeting are savvy job seekers; for...

Battle of the Brands: Arming Your Workforce to Share Your Brand

By on March 31, 2016

Within a decade, social media use evolved from being a worldwide phenomenon to a daily ritual for billions of people. For example, nearly 3/4 (74%) of Americans are using social networking sites [1]. As an employer, you have the opportunity to leverage your employees’ passion for social media; encourage them to post and share content about your company — to serve as ambassadors of your...

Tackling Hiring Bias…Objectively!

By on March 14, 2016

Is hiring bias inevitable? Probably. That hasn’t stopped Stephanie Lampkin, a Stanford/MIT-educated engineer-turned-entrepreneur, from refusing to take “probably” for an answer. Her new merit-based recruiting app, Blendoor, claims to “circumvent unconscious bias” by taking gender and race out of the equation. According to Lampkin’s site, “two identical resumes with only a name difference (i.e.,...

Millennial Managers, Here They Come!

By on November 23, 2015

They already account for one-third of the U.S. workforce. Now, according to a study from Ernst & Young, they’re moving into management roles at a rapid pace – 87% of new managers today are Millennials. And while it will be years before we know just how this segment of the workforce will function collectively as managers, the perceptions captured by Ernst & Young paint an interesting...

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