The Key to Building a Business and Achieving Success

By on June 11, 2019

There are many factors that go into building a successful business, but none as important as providing exceptional customer service. I always think of the Nordstrom return policy, people shop there even if it’s more expensive because they know they will accept the item back with no receipt (if they carry the item), no questions asked. People are drawn to businesses that go above and beyond for...

How to Choose a Recruitment Marketing Agency Partner to Help With Programmatic Ad Buying

By on September 29, 2017

Whether you’re looking to try something new and invest some of your ad dollars into programmatic ad buying or you’re looking for some help optimizing your programmatic campaigns, you may want to consider an agency partner to help. Most marketing agencies, especially recruitment marketing agencies, lack the resources to build an in-house data science team and instead license third-party...

Dark Posts: An Explanation and Strategy for Unpublished Posts

By on December 8, 2016

At first glance, the term “dark posts” may elicit thoughts of doom-and-gloom status updates often seen on Facebook about the paranormal or the occult. Quite the contrary. Dark posts, sinister as they may sound, are vital to the success of any Facebook business page. Dark posts, simply put, are unpublished posts on Facebook. They do not publish to your timeline or to your followers’ news feeds...

The Slow Death of the Annual Performance Review

By on September 20, 2016

More and more companies are making the move away from annual performance reviews in favor of providing frequent, real-time feedback to employees. It’s been a year since Accenture decided to dump performance appraisals and just one year later this is what CHRO Ellyn Shook, had to say: “Investing significant time in annual, backward-looking performance appraisals and figuring out the holy grail of...

A Candidate Experience Above the Rest: Extending Yours to Prior Applicants

By on May 26, 2016

Delivering an extraordinary candidate experience can result in a BIG win-win for both your organization and your talent pool, especially if you pay close attention to previous applicants. Yes, those people you decided not to hire. While they may not be candidates now, your best bet to filling your future open reqs more quickly with qualified talent means extending the candidate experience to...

CKR Interactive — Our 15-Year Anniversary

By on April 1, 2016

April 1, 2001. Funny how a day can stay in your memory like something you saw on TV last night — a show that repeats in your mind over and over again. Yes, this was a day that would change my life, put the past behind me and start a new beginning.  It was April 1, 2001, the day CKR Interactive was born. Let me begin by saying I went into this new venture kicking and screaming.  Since selling my...

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