How to Choose a Recruitment Marketing Agency Partner to Help With Programmatic Ad Buying

By on September 29, 2017

Whether you’re looking to try something new and invest some of your ad dollars into programmatic ad buying or you’re looking for some help optimizing your programmatic campaigns, you may want to consider an agency partner to help. Most marketing agencies, especially recruitment marketing agencies, lack the resources to build an in-house data science team and instead license third-party...

An Interview with Joel Cheesman

By on September 21, 2017

As an author for ere.net and a true thought leader on recruitment trends and technology, I always look forward to hearing from Joel Cheesman. Starting over a decade ago with Cheezhead.com, Joel has never been shy about sharing his opinion, and he does a great job keeping people in talent acquisition updated on what’s new and buzzing in our industry. I had a chance to chat with Joel and pick his...

Media Madness

By on September 14, 2017

It’s been a long time since I’ve had the chance to attend a media day for a client. In the past, media days were almost as popular as career fairs, trade shows or college events. Most recently, media days have been replaced with programmatic learning, PPC/CPA strategies, and anything related to mobile, social, digital or pinpoint marketing. Okay, I’ll add in chatbots, too. I’m here to profess my...

Mindful Management of a Merger or Acquisition

By on August 23, 2017

Attracting and retaining talent are almost always cited among the top risk factors associated with mergers and acquisitions, and, according to a 2013 Bain & Company survey of executives who have managed through mergers and acquisitions, culture clash was identified as the top reason that a deal failed to achieve its expected value. This culture clash is usually the result of the acquiring...

A House of Brands: To Be or Not To Be?

By on August 2, 2017

Large corporations are struggling now more than ever to regain their edge in attracting top talent, as many employees now favor working at smaller, more agile organizations. Add to the mix the need to consider the impact that corporate or consumer brand architecture can have on one’s employer brand. In this blog, CKR Interactive examines considerations employers need to think through and the...

That’s a Wrap! Thoughts on the 2017 NAHCR IMAGE Conference

By on July 21, 2017

I just returned from the NAHCR IMAGE Conference in beautiful (and hot) Savannah, Ga. CKR is a proud member of NAHCR and takes part in the IMAGE conference each year. This year we were lucky enough to be invited as speakers. CKR is asked to speak at many conferences and events and, as a recruitment marketing organization, you can imagine the topics we often focus on: employer branding, how to...

Who Doesn’t Love a (Personal Brand) Makeover? Part II

By on July 10, 2017

In Part I of this blog we discussed the power of a personal brand makeover. Hopefully by now, you’ve spent some time thinking about your personal brand and reviewing your presence on social media. Now what? A good first step might be thinking about your personal brand’s value. Maybe it’s like the (in)famous Jeff Bezos, Amazon CEO, quote: “Your brand is what people say about you when you’re not...

Who Doesn’t Love a (Personal Brand) Makeover? Part I

By on June 28, 2017

Have you ever had a facial? Think massage, skin care products and an aesthetician advising you on your new personal care routine. Now keep that positive imagery and start thinking about a makeover for your personal brand. You owe it to yourself to invest the time to build, maintain and expand your personal brand. First, let’s turn on that bright facial lamp to get to the foundation, you have to...

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