Smarter Faster Better: A Business Book You Won’t Hate

By on February 14, 2017

I have a confession to make: While I am a voracious reader, particularly of literary fiction, I HATE business books. I went through a phase years ago of reading a bunch of the hot titles that you see lauded in the Wall Street Journal or on end-of-year “best of” lists, and to be honest, I was always disappointed. Here are my biggest problems with books about business and workplace productivity:...

Instagram: A Recruiter’s Most Powerful Tool

By on February 9, 2017

With an engagement rate 50 times higher than either Facebook or Twitter, Instagram has incredible potential as a recruitment tool. 53% of young adults aged 18-29 use Instagram, with 49% of that group logging on at least once per day. And at 400 million monthly active users, recruiters have the ability to tap into a goldmine of young talent. The right social recruitment strategy is key to...

The Future of Recruitment Marketing

By on February 7, 2017

I’m asked, almost on an annual basis, to predict the future of recruitment marketing. This is a bit of a daunting task if looking far into the future, but not so daunting when looking into the foreseeable future. The way we market to potential candidates is more like a river, generally flowing in one direction, but constantly changing. Almost daily, new applications are brought to market, new...

Streamline Your Recruiting and Cut Costs with SMS Technology

By on February 2, 2017

I am really excited to introduce Ken Rhie, the CEO of Trumpia, a complete SMS software with mass SMS messaging, smart targeting and automation. Ken brings a unique perspective and voice to CKbloggeRs. Whether you’re looking for students, employees or interns, the basic rules for recruiting are the same. The best recruiters convince candidates to buy into their organization through clear,...

Unlimited Vacation: Too Good to Be True?

By on January 24, 2017

If it feels like you and your co-workers are taking fewer vacation days than in the past, well, you most certainly are. According to a Project: Time Off survey of approximately 5,600 Americans working more than 35 hours per week, over half of us left unused vacation on the table in 2015. This translates into an average of 16.2 vacation days taken for the year — a big decline from the average...

Chronicles of an International Internship

By on January 19, 2017

I contemplated coming to the US for a long time because there were many things to consider, but ultimately, I decided to finally make the trip this summer. I must admit that 2016 was personally a challenging year. I completed my first year of studies at the Advertising Agencies Association (AAA) School Of Advertising in South Africa, where the environment was very disciplined with little to no...

Visual Storytelling: The Essential Element to Any Social Recruitment Campaign

By on December 21, 2016

Visuals are essential to the success of any social strategy. Numerous studies have shown that social posts with visuals receive significantly more interaction than text-only posts. An effective social campaign takes advantage of many different forms of visuals, including photos, videos, GIFs and infographics as well as other innovations like cinemagraphs and visual job descriptions. Read on to...

Dark Posts: An Explanation and Strategy for Unpublished Posts

By on December 8, 2016

At first glance, the term “dark posts” may elicit thoughts of doom-and-gloom status updates often seen on Facebook about the paranormal or the occult. Quite the contrary. Dark posts, sinister as they may sound, are vital to the success of any Facebook business page. Dark posts, simply put, are unpublished posts on Facebook. They do not publish to your timeline or to your followers’ news feeds...

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