China’s WeChat Outshines Facebook in the East

By on January 31, 2018

Where Facebook reigns in the west, WeChat reigns in the east. China’s block on western social media platforms has allowed Chinese companies to grow and dominate the market. WeChat, a relatively simple group messaging platform, rose to popularity without much competition. The platform shows a sense of intuition that other social media networks have not. What is most intriguing about WeChat is...

Too Many Cooks in the Kitchen Spoil the Broth … Maybe?

By on January 24, 2018

The beginnings of an employer brand recipe Well, is it truly because of the amount of cooks or is it because of the personalities of the cooks? I haven’t figured that out yet, but I feel like it’s a bit of both. We all know that, in general, when less people are involved in a project there’s less of a bottleneck. But at what cost? What if we are missing out on key insights by not including...

Facebook News Feed Update: Now What?

By on January 17, 2018

Last Thursday, Facebook announced it would be updating the News Feed to prioritize posts from friends and family over content from businesses, brands and media. As you can imagine, this sent marketers into a frenzy with some calling it the “Facebook apocalypse.” But before you start to panic, there are still a lot of unknowns about what the update will mean for brands and we aren’t likely to get...

What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!   Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be...

Instagram Stories: The Employer Branding Tool Every Recruitment Marketer Needs

By on November 13, 2017

With 300 million daily active users since its launch in August 2016, and 59% of users being 18-29 year-olds, Instagram Stories has become a powerhouse in marketing, especially when targeting younger audiences. With Stories’ unique features including live video, interactive polling and clickable links, Instagram has outpaced Snap’s 166 million daily active users and is now the all-in-one employer...

Unconscious Bias in the Workplace: A Conversation with Bettina Straight

By on November 1, 2017

A few weeks ago at the Maryland Association for Health Care Recruitment Regional Conference in Maryland, I had the opportunity to hear Bettina Straight give a great talk on unconscious bias in the workplace. She is an organizational consultant at Mercy Medical Center in Baltimore, Md. with over 20 years of experience training on a variety of leadership and diversity topics. I was so happy that...

My Three Worst Halloweens

By on October 31, 2017

Here it is, Halloween, and I’m reflecting on years past. I don’t want to be a Debbie Downer, since most of my Halloweens have been great, but somehow the most memorable ones are the ones that didn’t turn out too well. So here is a list of my three worst Halloweens. 1.) Where the hell is that mask? This is definitely my worst Halloween. My youngest son Max was nine years old and in fourth grade....

12 Steps to Optimize Your Career Site for Search Engines

By on October 27, 2017

When a company undergoes a career site redesign, it hopes to improve the candidate experience and, as an added benefit, hopes to improve its search engine rankings. CKR has compiled a list of 12 steps you can take to make sure your site is fully optimized.   Career website structure: How is your website structured? Do you have separate pages for all of your key job areas? Doing so will give...

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