Update: Google for Jobs launched on June 20 at 12:05am PT.
By now, you’ve probably seen a lot of media coverage about Google for Jobs and its launch. What you may be unaware of is how the Cloud Jobs API will factor into Google for Jobs. While the API and Google for Jobs are two separate things; I can’t imagine that there won’t be at least some overlap. The Cloud Jobs API was announced last November — you can read the announcement here.
The Cloud Jobs API is just one piece of the tech giant’s solution in its quest to help people find jobs more easily. The tool was developed when Google noticed a huge disconnect between what job seekers were searching for and the information in employers’ job requisitions. In Google’s own words, “The Jobs API gives the industry plug and play access to Google’s search and machine learning capabilities, enabling company career sites, job boards, applicant tracking systems and staffing agencies to improve the experience of job seekers who visit their sites to find jobs.”
There are some major advantages to having the API on a career site, including having your job search powered by Google, so you get all of the benefits of Google’s search and machine learning. One of these benefits is that search gets smarter over time. For example, if a job seeker conducts a search for warehouse jobs, the search will learn overtime that although a Distribution Associate may not state in the title or requisition that it is a warehouse job, search recognizes it as a warehouse job and will include it in the results.
The second big advantage is that career sites using Cloud Jobs API will likely rank higher in the Google for Jobs search results because the sites will offer the best search experience to candidates. Employers will need to follow steps to optimize career sites, as Search Engine Optimization will still play a big role in where the career site ranks in the results.
The benefit to employers is this will help level the playing field for employers’ career sites competing for the number one search result against job aggregators and job boards. If a job seeker conducts a job search for a particular company and the company isn’t using the API, it will show mixed results, including those from partner sites using the API such as Glassdoor, LinkedIn and CareerBuilder.
In the example below you can see that the first result when using a job related search will still be Google Ads, then the Google for Jobs search results box and then other results based on SEO, including job aggregators.
There are still a lot of questions about what this means for the industry and employers. If you have any questions about how this might affect your career site or if you would like to learn more about getting started with the Google Cloud Jobs API, feel free to reach out to us at 408.517.1400. Below are some resources that might be helpful. We’ll continue to post updates here on our blog.