What Does Recruitment Marketing Have to do With Running a Marathon?

By on November 14, 2017

On the surface, running a marathon and recruitment marketing might seem completely unrelated, but when you dig a little deeper, you might be surprised by the similarities. I know I was!


Setting goals: When you set out to run a marathon, you usually set a goal or a series of goals — maybe it’s just to finish, to finish in a certain amount of time or to win your age group. This exercise may be similar to the process talent acquisition professionals go through when they start to plan for the year ahead. You probably begin by identifying hiring goals for the upcoming year using data from the previous year and information gathered from other teams within your organization to determine what the hiring goals need to be in order to accomplish your organization’s overarching annual goals. For me, when I set out to run the NYC Marathon, I used my previous experience of running a half-marathon to inform my goals. The first goal was to finish, the second goal was to finish without walking and the third goal was to finish within four-and-a-half hours.


Preparing/Training: Once you have set your goals, you have to prepare to meet them. It would be a pretty insane notion to think that you could go out and run a marathon on a whim. Maybe you could complete it, but the best way to ensure success is to prepare. So, like with planning for a marathon, recruitment marketing requires that you come up with a strategy to meet your goals; it is just as insane to think you can set hiring goals and that they are just going to  be met magically. So, in your plan you include pertinent information and formulate tactics that will be used to help you accomplish each of your goals. For me, this meant finding a training plan that would help me meet my goals and would also fit into my life.


Setbacks: Whether you’re training or planning, you are likely to encounter some setbacks along the way. This can come in the form of an injury, or it may be that one of your key stakeholders leaves during an employer branding initiative. The important thing to remember is not to give up. This can be really difficult when you’re feeling defeated, but if you can adapt and refocus, you can still achieve success. Just eight short weeks from race day, I was diagnosed with a stress fracture and was given two options: drop out and stop training or cross-train in the pool for six weeks and try to make it across the finish line. This definitely was not how I pictured my first marathon going, but I knew I still wanted to finish. So, I searched online and found a good water-running plan and decided to hit the pool for six weeks.


Results: The day has finally come and you’ve accomplished your goal. But the work doesn’t stop here because now is the time to look to your next objective or marathon, with the ultimate goal of continuing to improve and get better. I was able to meet my first goal and finished the marathon, but my injury definitely slowed me down. So, in the next marathon, I will definitely shoot to meet my other two goals.


Are you interested in getting help with your 2018 recruitment marketing plan? Give us a call at 408.517.1400.


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