Have you ever had a facial? Think massage, skin care products and an aesthetician advising you on your new personal care routine. Now keep that positive imagery and start thinking about a makeover for your personal brand.
You owe it to yourself to invest the time to build, maintain and expand your personal brand. First, let’s turn on that bright facial lamp to get to the foundation, you have to look at — and sometimes peel off – the layers to arrive at your values, passions, accomplishments and more. This helps you stay focused and articulate your game plan and strategy.
The good news? You already possess the vast majority of the information you need to get started in that personal brand cosmetic bag of yours. All that’s needed now is a little time to organize and dig deep to determine your value proposition. It’s not a job title or an outline of what your current position entails – It’s your reputation and your legacy.
The research for personal branding is very much aligned with a research-based approach to employer branding. It starts by uncovering your brand through research and validation activities. Arriving at a value proposition and identifying your unique pillars, complete with proof points. And then to roll that authentic and compelling brand out.
Now, when you shine the light on yourself, it can sometimes be uncomfortable. On the other hand, you hold all the cards and have the data at your fingertips. Have you ever “Googled” yourself? Do you like the results? What about your presence on your social surfaces? Do an audit of what they look like and say about you. Once you take ownership and control of your personal brand, you can change the look and feel of your LinkedIn profile or your Facebook, Instagram and Twitter pages. You can also weave that same personal brand into your Snapchat and Instagram stories.
Your makeover now becomes something more: a self-awareness journey that will help uncover the authentic and unique you and develop the roadmap and plan for today and in the future. Getting at the root of you and your passions can be challenging, so bring some trusted friends along for the ride. They can validate your personal brand based on their experiences and interactions with you.
It’s time to get started … and in Part II of this blog we’ll look at some best practices and research for uncovering your personal brand. In the meantime, I’ve listed some resources to get you thinking more about your personal brand.
- Enneagram test (http://bit.ly/1NIH98c)
- StrengthsFinders 2.0, by Tom Rath
- Myers-Briggs (http://bit.ly/1LjXhsr)
- What Color is Your Parachute? By Richard Nelson Bolles
- Ditch. Dare. Do! 3D Branding for Executive Success by William Arruda and Deb Dib