Onboarding is one of those topics that seems to go through waves in popularity in the HR community, and right now I think we’re riding a crest. This makes a lot of sense to me, as you don’t have to go very far to find some impressive statistics on the importance of a solid onboarding program. Most of the studies I’ve seen have centered around three key benefits:
- Effective onboarding increases retention.
- Effective onboarding reduces employee ramp-up time.
- Effective onboarding increases the likelihood of employee engagement.*
So how do you ensure an effective onboarding program? One of the key elements of any strong onboarding program is an effective communications strategy. Unfortunately, this is where many onboarding programs fail. I think part of the reason is that we put so much effort into attracting, engaging, recruiting and closing the best candidates that there is often a steep drop-off in communications (or even radio silence) once a candidate accepts a position.
The good news is that we can help. Below you will find an Onboarding Communications Checklist. Obviously, not every communication or touch point will work for your organization, but my hope is that you’ll see some ideas here that you can immediately implement. Best of all, many of these are no-cost or very inexpensive. You’ll note from this chart that a solid employee onboarding strategy begins well before the employee’s first day and continues far into their tenure.
Great onboarding sets up your new employees for success, leverages your employee value proposition and creates employee ambassadors for your employer brand. For more information on effective employee communications onboarding drop me a line at email@example.com. Download the complete onboarding checklist here.
*Workinstitute.com, The Importance of Employee Onboarding and Onboarding Studies, 2017