ExCELLerate

ExCELLerate is CKR Interactive's complete mobile recruitment marketing solution, designed to enable you to target and attract prospective candidates, as well as maintain ongoing communications with your pipeline of top talent. With more than 53% of the US cell phone subscriber base (or 138 million people) using text messaging, and more than 76% of consumers aged 18-24 communicating via this medium, ExCELLerate enables employers to take advantage of this growing trend to target, attract and maintain ongoing communications with prospective candidates.

It has been reported that the average response rate to a mobile call to action is 12%, versus 2% for traditional media, open rates are three times that of email (over 90% of text messages are read by the recipient), click through rates can be up to 25 times higher than email, and the average time to open a mobile marketing message is 30 minutes while email's average is 24 hours. Mobile marketing ensures instant message delivery to motivated people who are interested in your company.

ExCELLerate makes it easier to attract both active and passive candidates, and can be a strong addition to your recruitment marketing plan.

Features & Benefits

Mobile job search sites, scan marketing, Bluecasting, as well as PULL, PUSH and database building campaigns
Easy-to-use
No software to install
Taps into the growing trend of mobile usage and marketing
Provides a new, innovative, budget-friendly channel to extend and enhance your employer brand, and expose your company and job opportunities to a wider audience
Messages sent to the hardest-to-reach wireless carriers
Quick campaign set-up times and immediate message delivery
Our experienced mobile team and proven marketing methodologies yield fast, successful mobile campaigns that generate high response rate
Consistent employer branding throughout the solution's components
Subscriber-centric communications: best practices in frequency, timing, and formats that boost response rates and ensure your message gets carried through