To know what will work, you’ve got to know what won’t. New trends count, sudden events can have an impact, and mavericks can always change the rules. But all of it is informed by the past. You’ve got to have some history to know how to make some more.

CKR Interactive’s roots reach back 30 years, and much of our steady success can be attributed to our founder, Curtis Rogers and his many years of experience in the recruitment advertising and marketing realm. In 1981, Curtis partnered with Steve Schmidt to form Rogers & Associates Advertising, a recruitment and business-to-business advertising agency that quickly established itself as a world-class agency, and set the foundation for what would one day become CKR.

When Rogers & Associates was founded in 1981, help wanted ads, personal recommendations and alumni networks were the traditional ways to a new job (and pledge week was the only form of college recruiting).

Curtis Rogers helped change that, introducing innovative new methods for recruiting top talents at businesses throughout North America. By 1995, Rogers & Associates was the second-largest advertising agency in Silicon Valley, and one of the largest recruitment advertising agencies in the United States, with 10 offices in major markets.

This period also saw Rogers and Schmidt launch one of the nation’s first career-related websites, CareerTaxi.com, which drew the interest of Monster.com in 1995. Following a joint acquisition of Rogers & Associates by TMP Worldwide/Monster, Curtis became division president of TMP.

In 1996 Curtis left recruitment advertising and started Global Vineyard Importers, a small, quality-oriented importer specializing in up-and-coming varietals. After selling this concern, Curtis was lured back to advertising in joining EmployChina.com in 2000 as executive vice president/general manager overseeing U.S. operations. He managed international marketing, growing the site from a small regional operation to one of the largest full-service employment companies and job boards in China.

Then things got really interesting. Recognizing that his passion for recruitment advertising couldn’t be contained by the needs of one population segment, Curtis left EmployeeChina and founded CKR Group in 2001. Our first location was a cozy downtown San Jose office. Cozy enough to inspire dreams of moving out, which – of course – we did.

As CKR Group grew, so did our need for office space in other parts of the country, beginning in Los Angeles and extending to the Miami/Ft.-Lauderdale region in 2003. With veteran recruitment marketing and advertising expert Ronni Rogers heading up our Florida office, CKR Group became a force within the Florida business sector. In 2008, after only five years, we were named to the South Florida Business Journal’s 2008 Top 25 Advertising Agencies list.

In 2008, we did something that every teenager who has ever been embarrassed by their parents dreams about – we changed our last name. Our Los Angeles and Florida offices were growing, and our reach had improved dramatically from our 2007 partnership with global recruitment marketing firm OneAgent.

These factors, combined with our growing interactive capabilities and the changing face of recruitment marketing, prompted us to change our name to CKR Interactive. We felt this a better reflection of our global influence and increasingly interactive recruitment solutions and capabilities expertise.

Today, CKR Interactive is headquartered in Campbell, California, with offices throughout California, New York, Ohio and Florida. We continue to grow, and now also provide global employer marketing services through OneAgent, a joint venture between CKR and several partner agencies, and employer brand expertise through Peer Group US, a division of CKR dedicated to EVP and custom research.

And check this out: We’ve made the INC. 500|5000 List of Fastest Growing U.S. Companies three consecutive years, in 2009, 2010 and 2011, and our list of clients represents an ever-expanding range of industries. What’s all this mean? It means that when you need expert recruitment marketing solutions, you should consider a strong, experienced and recognized company with outstanding customer services and an ability to set you and your employees up for future success. CKR Interactive is your global recruitment consulting agency, and if you aren’t with us then you aren’t getting the results you really need.