Laurie Severino, Director of Business Development: 708.354.0543
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If you’d like to send in a request for a quote (RFQ) for a recruitment advertising project, product or service, please send your request and contact information to Curtis Rogers. We will review your request upon receipt and then contact you with a detailed quote, as well as recommendations that address your needs and challenges.
If you’re sending out a request for proposals (RFPs) to multiple recruitment advertising agencies and would like CKR Interactive to participate, please send your request, instructions, deadline and contact information to Curtis Rogers. We’ll reach out to you if we have any questions or need additional information.
RFPs allow us to tell you what we’re really about, who we are, and why we’d make such great partners for your recruitment advertising, marketing or interactive solutions. We’ve made the whole process easier by providing you with some useful information.
We review and respond to all RFPs in a timely manner and will work out the next steps with you based on your needs and the requirements of your request.
If you call us and you reach our voicemail system, please provide your name, company name, phone number and email address in your recorded message. If reaching us by email, please provide the same. Although obviously you’ll have more space, so write as much as you’d like. We’ll read it all. We value your privacy and will not share your contact information with anyone.
The more information you can provide us in your request, the faster we can respond to it. If you’re not sure which services and solutions would be a good fit for your company, don’t worry! We’ll figure it out together.
Please let us know if you have any questions or areas you’d like us to focus on in our proposal.
We are pleased to announce that Kasey Sixt, vice president of emerging media, will be speaking at the 2013 SHRM Talent Management Conference & Exposition on the importance of using video communications in recruitment.
The conference will be held at the Mandalay Bay Resort and Casino in Las Vegas, starting today, and ending on Wednesday, April 17, 2013, and will help recruiters understand the changes that are taking place in their industry. Going along with the conference theme, Sixt will lead “Show Me! Don’t Tell Me: Utilize the Power of Video Communication to Recruit and Retain Top Talent” on Tuesday, April 16, at 10:45 AM.
Sixt will discuss and showcase a multitude of examples of how to provide a window into your organization's corporate culture to recruit and retain top talent. By combining the power of images, narration and music, video cuts through the noise. An employee recruitment, engagement, relationship management and employer branding tool all rolled into one, video can provide a window into an organization’s corporate culture and job opportunities, while promoting content sharing.
“Creating video content and crafting visual communication strategies is one of CKR’s core strengths,” says Sixt. “I look forward to sharing some of my recent experiences and my overall impressions of using visual communications to better tell an organization's story as an employer.”
This session will demonstrate how organizations around the globe are using video, with numerous tips and examples of how to put the power of video to work for an organization via websites, social channels and intranets. CKR Interactive will carry the video theme through to our booth, 402, where we will capture memorable conference moments and raffle off two Apple TVs.
Visit http://www.shrm.org/Conferences/TalentManagement/Pages/default.aspx for more information about the conference and for registration details.
CKR announced the recent hire of Allacyn May, who will join the CKR team as a marketing associate.
In her new role, May will promote CKR Interactive to current and prospective clients using a range of marketing and public relations strategies. In commenting on her new position May said, “CKR Interactive is a leader in the industry and has established a tradition of delivering outstanding, result-producing global recruitment advertising and marketing solutions to their clients. I look forward to helping the company grow by expanding the reach of our brand and message.”
May brings more than three years of marketing experience in the technology, eLearning and real estate industries. Prior to joining CKR Interactive, May worked as a marketing associate for a software development company. In that role, she developed and implemented successful SEO and content marketing strategies.
Laurie Severino, director of business development for CKR Interactive, said, “Allacyn’s marketing and technical expertise will greatly benefit our prospective clients and current customers and will aid in furthering our efforts to build brand awareness for CKR.”
May obtained an MLIS from San Jose State University and has a Bachelor of Science degree in Communications from the University of Utah.
We are pleased to announce the launch of our new corporate blog, CKbloggeRs – Insight w/Byte.
Our award-winning industry experts will participate as bloggers, providing news, insight, trends, tips and case studies on a wide variety of topics, including social media, international recruitment trends, digital trends, employer brand strategies, college and military veteran recruiting, and much more. Those wishing to follow the blog may do so via utilizing an RSS feed or subscribing via email.
“We’re excited to provide advice through a new channel to our network,” shared President/CEO Curtis Rogers. “The blog will provide easy access to the latest happenings in our industry, acting as a one-stop-shop for those looking for insight, analysis and ideas to optimize their recruitment efforts.”
In 2012, many companies asked the question, “Is Facebook a useful tool for my recruitment and employer branding strategy?” After extensive research and numerous real-life case studies, it is more apparent than ever that it is crucial for employers to begin using Facebook as a method for attracting new talent.
Global recruitment marketing agency CKR Interactive and world leader in Facebook recruiting solutions Work4 Labs have partnered to create a webcast that details how employers can take full advantage of the Facebook platform in connecting and engaging with top talent. CEO Stéphane Le Viet from Work4 Labs, along with Vice President Kasey Sixt from CKR Interactive, will highlight how today’s top employers are utilizing Facebook to strengthen their social recruiting and employer branding efforts. More specifically, the webcast will present the eight building blocks for successful recruitment on Facebook.
The webcast will also feature insight from VMware, one of the pioneers in the social recruiting space. VMware’s Social Recruiting Community Manager Price Smith will walk attendees through past and ongoing efforts, as well as challenges and successes. Participants will leave with tips and tactics for optimizing their social recruiting efforts on Facebook, as well as information on how to access CKR Interactive and Work4 Labs’ joint white paper, “Facebook Recruitment and Employer Branding: Best Practices and Ideas From the World’s Leading Companies.”
“Facebook can be an amazing tool for employers as part of their social recruitment mix,” shared Sixt, “We’ve seen great success with our clients using Facebook as a means of truly engaging with quality candidates.”
“Facebook has so much to offer when it comes to connecting with and recruiting top talent,” added Le Viet. “We’re excited to shed light on emerging trends and best practices for employers looking to either jump in the game or optimize their current social recruiting efforts.”
The webcast will be held on Thursday, February 7, 2013 from 10-11 am PST/1-2 pm EST. To register to attend, please go to: http://bit.ly/ZyAJtI.
Are you a wiz when it comes to lead generation and brand management through SEM, SEO, media relations, event management, website content, direct marketing and collateral development? Do you know the secret to ensuring brand consistency across various channels? Are proposals and new business pitches your idea of fun? If you answered “yes” to all three questions, then CKR wants to hear from you.
We’re looking for a junior level marketing associate to join our team and play an integral role in promoting CKR Interactive to current and prospective clients. Your efforts will have a tremendous impact on the agency’s continued growth and reputation as one of the country’s top recruitment marketing agencies. It’s a great opportunity for someone with strong skills to grow the position alongside the agency’s growth, and we are well positioned for success in 2013 and beyond.
More specifically, we’re looking for someone who meets the following profile:
- 2-5 years of professional B2B marketing experience
- Knowledge of a range of marketing and public relations strategies, including SEO, PPC, social media, direct mail/email, media relations, etc.
- Familiarity with content marketing practices
- Ability to track and analyze campaign metrics
- Excellent written and verbal communication skills
In addition, you must have a bachelor’s degree. Familiarity with HR and recruitment marketing is a plus, but not required.
What’s in it for you?
Best Friday breakfast in the Bay Area. Fun, bright colleagues who always make time for a good prank no matter how crazy things get. Vibrant agency known for innovation and growth – yep, even Inc. magazine says so. Great clients and a solid vision for continued expansion. That’s CKR Interactive, a full-service marketing communications firm that specializes in recruitment and employment communications. We’ve even been honored by the Webbys for our outstanding interactive work.
Beyond this, we’re offering a competitive salary, great benefits and a highly creative working environment. More importantly, this is an opportunity to work for an entrepreneurial organization with a remarkable culture that fosters collaboration while encouraging individual expression. Excited about joining our team? Please submit your resume, cover letter and three writing samples to email@example.com. Please note your application cannot be considered without writing samples.
Our interview process for this position will include a sample assignment/presentation for all final candidates. Unfortunately, we cannot accept phone calls. Local candidates only please. EOE
In today’s ever-changing world of recruitment marketing, one variable remains constant: your employment website. No matter the sourcing channel, be it social or traditional media, referrals, emails, SEO, SEM or even snail mail, your career site is and will remain the primary destination for candidates as they evaluate your organization as an employer. Thus, it has the ability to make – or break – your recruitment marketing outcomes.
President/CEO Curtis Rogers and Director of Interactive Services Brandon Spencer of the global recruitment marketing agency CKR Interactive will be sharing insight on how employers can get the most out of their career site during HR.com’s webcast, “More than a Pretty Picture.” The session will demonstrate the profound effect the look and user interface (UI) have on recruiting efforts by walking attendees through employment website best practices and innovations, from the very basics of quick search job functionality to rich and social media integrations. Participants will come away with a thorough understanding of how they can increase the number of quality applicants they attract by improving their organization’s career site.
“Many employers unfortunately are not in the know of easy tips and tactics they can implement to create an award-winning career site that is optimized to attract top talent,” shares Spencer. “Within ongoing revisions in the SEO [search engine optimization] realm, web accessibility standards, emerging platforms, media, programming languages and frameworks, it’s becoming increasingly important for career site owners to be in the know of best practices in site development and design. Otherwise, they’re likely losing top talent to their competitors and tarnishing their employer brand and reputation online.”
At the end of this fun and informative session, participants will come away with a thorough understanding of:
- How to increase the number of quality applicants through a career site.
- Different types of career-specific websites (i.e. career sites, microsites, landing pages), and when/how they should be used.
- Best practices in career site design and SEO.
The webcast will be held on Tuesday, December 4, at 12pm PT/3pm ET. To register to attend the webcast, please visit HR.com's webcast site.
CKR Interactive was recently interviewed by premier global online employment solution provider Monster Worldwide regarding emerging trends in online recruitment strategies. The two covered topics such as career sites, how companies are using online media to build their brand, how small businesses can develop a successful online strategy that will attract both business and top candidates, and which social media activities will be most effective in recruiting top talent.
The key takeaways are that organizations should focus on utilizing a comprehensive approach to online recruitment marketing, with a mix of content sharing, video and social media. Additionally, employers should ensure that their career sites are easy-to-use and understand resources for job seekers, and not simply marketing platforms.
“Companies are now aiming to utilize online media in a comprehensive manner versus a piecemeal approach, taking into consideration placement, timing, frequency, messaging and creative used,” shared Marketing Director Skye Callan. “Every single detail has an effect on the employer’s brand and must be taken into thoughtful consideration. Furthermore, avenues such as social media are being used with a focus to strengthen the employer brand and communications with potential candidates, versus solely on recruitment.”
The interview can be referenced via the following two pages:
CKR Interactive is proud to announce that marketing strategy experts Jon Polkinghorn and Meaghan Davenport have joined the agency as senior account managers.
Jon has over a decade of experience covering hi tech, hospitality and consumer product goods. Originally from San Jose, Jon has extensive experience with marketing strategy in high-competitive environments, making him a great resource for CKR’s clients and staff. His impressive record in the advertising and marketing field was most recently honed at marketing services and consulting firm TradeMarketing Inc., where he managed client accounts and developed marketing strategies and programs to improve their bottom line. Jon studied at De Anza College and SDSU, and received his M.A. from the Academy of Art University.
Meaghan brings twelve years of experience developing B2B and B2C research and strategy initiatives including brand platform development and cultivation, messaging development, segment marketing, product launches, campaign planning, corporate marketing and market research to the table. Her excellent communication and collaboration skills, and ability to build alignment within highly-matrixed organizations, has been demonstrated in her work with clients such as HP, Dell, Powered, AMD, Adobe, Synopsys, Dell and Caterpillar. CKR’s clients will greatly benefit from her breadth of expertise in the technology, financial services, government, healthcare and education realms. Meaghan received her Bachelor of Science in Business Administration in Marketing and in Finance from the University of Arizona, and her M.A. in advertising from the University of Texas at Austin.
“CKR Interactive was my first choice of companies to work for,” shared Jon, “One thing that stood out to me about CKR was the company culture. I felt as if the people at CKR Interactive were happy and genuine; they seemed to enjoy their job and I felt the most comfortable here.”
“CKR really stood out to me because you can see the passion in the work we do,” added Meaghan, “and the client partnership philosophy is one of a kind.”
The two will manage some of the agency’s largest client accounts and account services teams.
Good Technology (Good), a leading mobile management and security provider headquartered in Sunnyvale, California, recently had an urgent need to fill 40 positions in less than a month. Their need for experienced candidates in mobile technology is a challenge in that the field is still fairly new. They were looking to hire in the San Francisco Bay Area, which also proposes conflict due to employers like Facebook and Google aiming to recruit the same talent.
Good hired global recruitment marketing agency CKR Interactive to develop a strategic media plan to attract top talent from this talent pool. The challenges Good faced in attracting this group included the career site’s content not specifically targeting or communicating to this niche audience.
With these issues in mind, CKR proposed to develop a microsite specifically developed to attract top talent to fill the hard-to-fill mobile development positions, and a comprehensive media plan to drive extremely targeted traffic to the microsite. The site and advertising utilized unique, eye-catching, hand-drawn creative and easy-to-use navigation. Site visitors were able to learn more about Good’s mobile development opportunities, career paths and employment benefits with ease.
“It was an absolute pleasure working with Good on this campaign, and we are very pleased with the results” shared Account Manager Christina Hild. “Good offers an amazing culture and opportunities to its employees, and we’re glad to be their partner in helping them attract the top talent best suited to them. I for one am very excited about our future projects together!”
Through the implementation of the budget-conscious media plan and microsite, CKR was able to attract over 2,000 page views and 1,400 highly-targeted, qualified potential candidates. Future plans now include CKR working with Good to redesign their career site. Further details will be shared upon launch.
The Vice President of Emerging Media at global recruitment marketing agency CKR Interactive, Kasey Sixt, will be sharing a presentation titled, “Enhancing your Employer Brand via Content Sharing – Through Video, Social Media and More”, at the upcoming RecruitingTrends’ The Recruiting Conference in Las Vegas, Nevada. She will also be participating on the event’s expert panel to discuss strategic employer branding through social media and transparency.
From employee testimonials, “day in the life” scenarios and peer-to-peer communications series, to blogging, photo sharing and more, employers are able to share their employees’ powerful stories and experiences through content marketing as a recruitment and employer branding tool. Furthermore, smart content sharing can help employers to cut through the information clutter online, and to connect and engage with their target audience.
“The context you provide for your shared content across the social channels provides value to your talent community and better tells your story as an employer,” Kasey shared. Kasey’s presentation will provide tips and tactics for employers looking to get started with content sharing, as well as numerous examples and opportunities for group interaction.
Kasey has been an innovative leader in the recruitment, retention and employee communications realm for the past twenty years. She has produced a multitude of award-winning multimedia campaigns, interactive projects, photo shoots and videos across all industries. She also worked in the trenches of the Hollywood/independent film industry and has worked on a multitude of short and feature film projects. Her understanding of the constantly changing social surfaces and hands-on knowledge of content curation has made her a sought-after producer, speaker and employer branding consultant. Her wealth of expertise will benefit the conference’s attendees in a fun and informative way.
We're pleased to announce that CKR Interactive has been awarded WebAwards for both of the sites nominated that were designed by the agency. The career site designed for one of the world’s largest and most respected contract research organizations, Covance, has been awarded Employment Standard of Excellence, and the agency’s own website has been awarded Outstanding Website.
Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.
CKR’s Director of Interactive, Brandon Spencer, shared, “We love to get our clients the recognition they deserve, and it’s great getting a nod for our own site as well – we believe you must ‘walk the talk’ in order to master digital best practices, and demonstrate to clients that we truly understand how to best develop their online presence.” He adds, “While the awards are truly appreciated, what motivates us even more is our success in enabling our clients to optimize their employer brand and recruitment efforts through all means possible. We strive to be at the forefront of creative design and digital innovation in our industry, providing cutting-edge web design and interactive solutions that will make our clients’ lives easier.”
Global recruitment marketing agency CKR Interactive has expanded its services throughout the nation with the opening of its new Chicago office, hiring Laurie Severino as Director of Business Development to oversee the office and sales efforts. Laurie brings more than two decades of strategic marketing and operational management experience to the agency.
Prior to joining CKR, Laurie worked for two pre-IPO Silicon Valley software companies and at TMP Worldwide as an account director where she managed high profile accounts including Cisco Systems, Space Systems/Loral, KLA-Tencor and LAM Research. Most notably, she directed the Cisco account team that won “Best of Show” at the Creative Excellence Awards for its innovative “We Know Where Your Friends Are” Employee Referral Program. She was promoted to vice president/general manager, overseeing an office of 70 people and a $25 million budget, all while exceeding profit goals by 110%.
In addition to her professional leadership, Laurie has also been a contributor to the Chicago community that she calls home, volunteering her marketing, organizational and creative expertise to causes such as Komen Chicago Race for the Cure and the Chicago Sing for the Cure. She holds a B.A. in Political Science from the University of Wisconsin, Madison.
“I am thrilled to be part of the high-energy and talented team at CKR Interactive,” Laurie shared. “The creative strategies and innovative interactive solutions, coupled with top-notch research and consultative client approach cannot be topped in the marketplace. I’m excited to showcase this to companies in the Midwest!”
The opening of the agency’s Chicago office extends CKR’s roster of offices throughout California, New York and Ohio, as well as its global reach with partner agencies in the United Kingdom, Australia, China and India.
Global recruitment marketing agency CKR Interactive won a grand prize, two first place awards and one second place award at this year’s Creative Excellence Awards (CEAs) for its innovative work in employment marketing and branding. Winning work included print advertising for insurance leader Ameritas®, an employee referral program (ERP) for a global healthcare products leader, as well as a promotional multimedia campaign for the agency itself. The winning campaigns used eye-catching, unique creative and messaging.
Each year, recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns and solutions into the CEAs, hosted by ERE Media, Inc. It’s the established setting for revealing the real trend setters and innovators in the recruitment advertising realm. This year’s winners were just announced last week at the ERE Expo Fall conference in Hollywood, Fla.
The Executive Vice President of Creative Services at CKR Interactive, Craig Freitag, shared, “We’re very proud of the work we’ve been developing for our clients, and we always focus on innovative ways to capture top talent. While the awards are definitely a nice acknowledgment, the successful outcomes we deliver to our clients are even more rewarding.” He added, “It’s all part of our aim to be a true ‘partner w/results’ for our clients.
To learn more about the Creative Excellence Awards and this year’s winners, please visit: http://www.ceawards.com/2012/.
CKR Interactive’s President and CEO, Curtis Rogers, has been given the opportunity to speak in Dallas on a panel about the relationship between marketing and sourcing. The hour-long session will touch on how sourcers can learn from their marketing departments and how they can work together to improve the talent inquisition process. Current tools and techniques consumer marketers are using will also be up for discussion.
SourceCon is holding a conference in Dallas, Texas, at the end of September where professionals across the country will gather to network and speak about sourcing and talent inquisition. Since 2007, SourceCon has been a leader in providing conferences that present opportunities to learn, network and collaborate with industry leaders, peers and colleagues.
Curtis has extensive experience in the global employment marketing and branding realm. As the President and CEO at CKR Interactive, a leading global recruitment marketing agency, Curtis oversees the development of numerous innovative applications that support various HR employment functions. Previously, he was the Co-founder, President/CEO of Rogers and Associates, a recruitment advertising agency with offices throughout the United States. His experience at Rogers led to the development of one of the nation’s first online career websites, CareerTaxi.com. Rogers and Associates was acquired by TMP Worldwide where Curtis remained as Division President, active with Monster.com. In addition, he helped build one of the largest employment websites in China, EmployChina.com. His expertise and candor will provide for an extremely informative session.
“I’m really looking forward to the exchange of ideas,” shared Curtis. “I love being able to take away just as much information and as many ideas and tools as I contribute to the conference.”
Information on Curtis and his speaking session can be found at: http://www.sourcecon.com/2012dallas/speakers/.
The National Association of Colleges and Employers (NACE) recently launched a Knowledge Bites video series, highlighting experts within the recruitment realm as well as experiences and knowledge shared at its annual conference and expo in June 2012. A leader in sourcing employer information to college graduates, NACE provides more than 5,200 professionals and almost 2,000 colleges and universities with the latest research and opportunities.
Kasey Sixt, vice president of social and emerging media at global recruitment marketing agency CKR Interactive, presented to a packed audience on the immense value of video in the search for top talent and provided a Knowledge Bites video that shares tips for conducting on-camera interviews for HR staffing professionals. Kasey’s 20 years of experience in recruitment marketing and video production make her an expert on the topic of on-camera interviews. In the video, she emphasizes the three most important things to remember when conducting these interviews:
- Finding the right candidate who coincides with company culture
- Having at least one close-up of the candidate
- Taking time to cultivate a sound bite
“I have such a passion for video,” Kasey notes. “And while it can be among the most powerful and engaging communication tools for today’s employers, it’s not always as easy as it looks. Some basic tips can make a huge difference in the results.”
Employee communications research firm Peer Group US, a division of CKR Interactive, has released major findings from the 2012 National Physical Therapist Survey, which explores the job perspectives and employment preferences of today’s physical therapist population.
The survey, executed in partnership with healthcare marketing firm Katon Direct, was conducted online May 8 through May 31, 2012. The two firms were motivated by a lack of existing research regarding physical therapists, such as their willingness to change jobs, preferred employer attributes, media habits and job search behaviors.
“There’s a wealth of available data regarding the physical therapist shortage and its related issues,” notes Peer Group US Director Kendra Van Nostran. “But there wasn’t much in terms of what matters to physical therapists regarding their work experience—information that is crucial to employers seeking to recruit and retain PTs.”
Among the survey’s major findings:
- A facility’s reputation and brand awareness are extremely important to physical therapists. When asked to rate the importance of a range of employer attributes, “reputation as a great place to work” and “reputation for medical excellence” earned the highest ratings, ahead of even pay and vacation.
- Very few physical therapists are actively pursuing new opportunities. In fact, only 4.1 percent of the survey respondents say they are currently looking for a new job. The majority of respondents either won’t consider a change right now or would have to be approached directly in order to consider a job change.
- Physical therapists are most likely to turn to their friends and colleagues if they were to conduct a job search. Other job search tools identified as important include the company career site and professional/trade magazines.
- In terms of staying updated on their profession, PTs still favor print resources, including Advance for Physical Therapy & Rehab Medicine, Today in PT, APTA Physical Therapy Journal and PT in Motion.
- While physical therapists are regular users of social media, they’re ambivalent about whether or not employers should reach out to them regarding job opportunities via social media.
- Several trends were identified when responses were cross tabulated by age and gender. For example, younger PTs are more open to exploring job opportunities with another employer and to rely on their colleagues and friends when searching for a job. PTs between the ages of 36 and 45 were more likely than their counterparts to be working on a part-time basis. Male PTs are more likely to be self-employed and to exhibit a greater willingness to relocate for a job.
Katon Direct Managing Director Marc Weissman observes, "The survey results reinforce Katon Direct's strategies for healthcare companies recruiting hard-to-find healthcare professionals, such as physical therapists. If you’re going to be effective in connecting with this talent, you need to focus on direct marketing and sourcing strategies.”
More than 300 physical therapists from across the country completed the survey. For additional information, please download the 2012 National Physical Therapist Survey Fact Sheet.
The National Association for Health Care Recruitment (NAHCR), in partnership with global recruitment marketing agency, CKR Interactive, is proud to announce the launch of NAHCR’s new website, www.nahcr.com.
As the healthcare recruitment resource leader, NAHCR’s website provides a variety of educational offerings for both healthcare recruitment professionals and job seekers, including articles, survey results, a Recruiter’s Handbook, recorded webinar presentations and a career center.
When NAHCR held a design contest for a new site, CKR Interactive joined other recruitment advertising agencies to submit a winning design. CKR Interactive’s award-winning interactive design team worked diligently to maintain NAHCR’s well-known branding and messaging, while enhancing the site navigation and modernizing its functionality. The site now offers up-to-date news for NAHCR members and those interested in membership, and is integrated with the organization’s social media profiles so that their latest updates are shared on their homepage as well.
NAHCR’s Board of Directors was thrilled with the design. “We believe it will be a vast improvement upon the previous site, with easier navigation and improved member benefits such as a single login for membership only materials, a searchable membership directory and increased number of resources,” shared Executive Director Sheila O’Neal. “Additionally, the new site structure and content management system will make it much easier to keep content fresh and relevant.”
“We were very happy set NAHCR up with a cutting-edge website design. It was a fun project that really highlights NAHCR’s resources and benefits,” shared CKR’s Interactive Services Director, Brandon Spencer. Marketing Director Skye Callan adds, “We’ve always enjoyed a close partnership with NAHCR, as we’ve seen the fantastic benefits they provide to our healthcare clients. It’s great to see their site shine like it should.”
There has been a real swell of competition for talent in 2012, which has brought a tsunami of new challenges and opportunities for employers. In response, the Bay Area Human Resource Executives Council (BAHREC) is hosting a staffing summit featuring a diverse and distinguished panel of San Francisco Bay Area and global staffing experts from a variety of high-tech, gaming, consumer electronics and life sciences organizations, as well as industry leaders in executive search and recruitment advertising.
The speakers selected to participate on this year’s panel have backgrounds that total over 105 years of experience in global business, talent acquisition, and recruiting tactics and strategies. The summit agenda will cover topics such as:
- How to best be prepared for the wave of hiring as companies come back from the financial meltdown of 2008/2009.
- Innovations other companies use to attract your own employees.
- Key strategies the experts have adopted that work.
- What can or should be done to stop playing musical chairs with top talent.
- Metrics and statistics on the global talent pool.
“I’m really looking forward to this upcoming BAHREC staffing summit, because BAHREC is a well respected organization, and these particular panelists are all experienced, hands on staffing experts that are actively engaged in changing the way employers connect with job seekers,” shared the summit’s MC, Andrew Gardiner, Business Development lead at recruitment marketing agency, CKR Interactive, and Founder of BAJobs.com.
“In other words, this will not be the ‘same old, same old.’ Rather, it’s going to provide real answers to tough questions. The war for top talent is like a back alley fight these days, and the weapons of choice are constantly changing. These particular panelists are all highly regarded black belts in their fields, so they know what works and what doesn’t.”
The summit will be held on July 18th at the Electronic Arts campus in Redwood Shores, CA. For more information regarding the summit and panel of speakers, or to register to attend, please visit: bahrec.shrm.org/events.
Recruitment advertising has evolved dramatically in recent years to accommodate new technologies like social media, mobile recruiting and niche job boards. Thus, it has become increasingly important for HR recruitment professionals to keep abreast of what avenues will help them be most effective and efficient in their recruiting to get the best ROI. Global recruitment marketing agency CKR Interactive is pleased to announce its participation in Recruiting Trends’ upcoming “Recruitment Advertising Strategies to Attract the Best Candidates” webinar, an informational session geared to provide in-depth knowledge of this area.
Craig Freitag, EVP of creative services at CKR Interactive, will be presenting alongside Cindy Songne, VP of agency relations at JIBE. This session will introduce new user-friendly tools, tactics and best practices to make recruitment advertising more effective and quantifiable, and assist HR recruitment professionals in reaching and landing the highest quality candidates.
Specifically, the webinar will provide information on how to:
- Leverage social media and niche career sites as effective sources of quality candidates
- Emulate what the best organizations are doing today to attract talent
- Tap into trends that are driving the shift away from traditional job postings
- Build a candidate pipeline that includes both passive candidates and active job seekers
- Utilize technology to cast your recruitment line in a smaller, better-defined pond of big fish for greater impact on hiring outcomes
- Clearly understand how well your recruitment advertising is performing based on easy measurement and concrete data
“It’s imperative that organizations step back and take a hard, honest look at their recruitment advertising and employer branding efforts, so as to ensure that money and effort isn’t being wasted sending the wrong message and targeting the wrong candidates,” shares Freitag. “Our goal in this webinar is to provide some great examples of what’s really working in the recruitment marketing realm these days, so that attendees are armed with the knowledge needed to break out of the mold and attract those top quality candidates.”
The webinar will be held on Wednesday, June 13 at 10am PT/1pm ET. Those interested in registering to attend this webinar can do so via Recruiting Trends' site.
Global recruitment marketing agency, CKR Interactive, announced today that it has won two Silver and one Bronze Aster Awards honoring its work in the healthcare recruitment realm. The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals and advertising agencies for excellence in their advertising/marketing efforts.
The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America. Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all time high. The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judges’ expectations were again surpassed,” said Melinda Lucas, Aster Awards Program Coordinator.
CKR Interactive won two Silver Aster Awards for its work for HealthSouth, one of the nation’s largest healthcare providers specializing in rehabilitation with over 1,800 facilities. The winning work featured an employer branding campaign and iPad recruitment microsite. The Bronze Aster Award was awarded for an employee referral program (ERP) that CKR Interactive developed recently. All three awards were awarded in the Professional Recruitment category.
All winners are posted on the Aster Awards website, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
Global recruitment marketing agency, CKR Interactive, announced today the launch of its new video series, titled Recruiting Tales & Tactics from the Trenches. The series has been developed to gather insight, advice and information on winning (and losing) strategies from HR recruitment and talent management industry leaders.
The first two webisodes were developed in partnership with ERE, the go-to source for information in the human resources and recruiting industries, at their 2012 ERE Spring Expo in San Diego, CA. Featuring HR professionals and experts from organizations such as Coca-Cola Enterprises, LinkedIn, Salesforce.com, Risk Management Solutions and Wells Fargo, each webisode shares success tactics in areas such as employer branding, employer value proposition (EVP), candidate relationship management and social recruiting.
Editor in Chief at ERE Media, Todd Raphael, shared, “These webisodes pack in a lot of ideas in not much time and give you a sense of what's on the minds of corporate recruiting leaders at the ERE Expo – a venue drawing attendees who want to innovate and have real influence in their companies.” CKR Interactive’s vice president, Kasey Sixt, added, “Getting the opportunity to spend quality time one on one with industry thought leaders is the best part of my job!”
Global recruitment marketing agency CKR Interactive announced today that it was awarded Gold in the Professional Recruitment Advertising category at the Twenty-Ninth Annual Healthcare Advertising Awards. The Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, received nearly 4,000 entries this year, making it the oldest and largest healthcare advertising awards competition in the nation. The national panel of judges, consisting of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report, were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
CKR’s award-winning entry, an employee referral program (ERP), was designed to revamp and optimize the client’s employee referral process and employer branding efforts. CKR developed new branding and materials to best portray the client’s employer brand and what types of candidates they were looking for. The ERP was developed utilizing marketing elements such as 3D texturized direct mail pieces to employees, email marketing to both employees and referrals to maintain buzz about the program and ongoing participation, and a quarterly prize drawing. The branding was also tied into the client’s installation of Referral Max, CKR Interactive’s proprietary online employee referral management system.
Account and Project Manager, Katie Hansen, shared, “I am thrilled about this award – we had so much fun creating this ERP. Getting recognized in this way validates everything we are seeing internally over here – the stats and feedback on this program thus far have been fantastic.”
The complete listing of the Healthcare Advertising Awards winners can be found at: www.hmrpublicationsgroup.com.
Global recruitment marketing agency CKR Interactive announced today that it has been selected as an Official Honoree of the 16th Annual Webby Awards in the Employment category. The website that was honored, , was designed by CKR Interactive for its client, Covance, one of the world's largest and most respected drug development services companies. With more than 11,000 employees in 60 countries, Covance’s career site acts as a major informational resource hub for job seekers interested in learning more about opportunities and career paths with the industry leader.
In recognition of the exceptional quality of submissions received this year, the Webby Academy has acknowledged outstanding entries as Official Honorees, alongside the Nominees. With nearly 10,000 entries received from all 50 US states and over 60 countries, the Official Honoree distinction is awarded only to the top 15% of all work entered that exhibits remarkable achievement.
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, SHFT.com co-founder Adrian Grenier, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and Mikael Hed, CEO of Rovio, creators of the Webby Award-winning game app Angry Birds. "Nominees like CKR Interactive are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year."
CKR’s CEO, Curtis Rogers, shared, “I can say that our interactive, design and development team is second to none. I consider myself very lucky to be a part of CKR Interactive.” Director of Interactive Services Brandon Spencer added, “It’s always great to see the work we do for our clients get awarded, and being selected as an Official Honoree by the Webby Awards is a huge honor. We put our hearts and souls into our work – the award is nice, but the results we get for our clients are even nicer.”
Executive Vice President of Creative Services Craig Freitag has been selected to be a judge at the upcoming ADDY Awards competition. Considered the world’s largest advertising competition, acting as a judge is a prestigious opportunity for those chosen to participate.
Conducted annually by the American Advertising Federation (AAF), the ADDY Awards competition is the advertising industry's most representative competition, attracting over 60,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.
The local ADDY Awards competition is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.
Freitag has been selected to be a judge for District 15, which covers Southern California and Southern Nevada. He shared that, “The ADDY Awards represent one of the highest honors in our industry. I know that, having won several, it is quite momentous in one's career. I am thrilled to have the opportunity as a judge to be a part of these wonderful accolades."
The winners of this year’s ADDY Awards competition will be announced at the 2012 ADDY Award Show in Austin, Texas on June 5. For more information, please go to: http://www.aaf.org.
Global recruitment marketing agency CKR Interactive has announced the launch of three new recruitment solutions, developed to help optimize HR professionals’ recruitment efforts and ROI. This launch marks eleven years of business in the recruitment advertising realm for CKR, who celebrates its anniversary on April 1.
The new product line addresses the most common recruitment and retention pain points faced by employers today. Deployee utilizes CKR’s state-of-the-art laboratories to help employers develop employees that are the best fit for the organization, while Cloner enables them to simply clone their best employees – a sort of in-house employee referral system, if you will. The third product, ReTension, helps employers ensure that their top talent will not leave them, even if they want to.
“We’re quite proud of this product line,” shares Curtis Rogers, CKR’s CEO/President. “While it was frustrating that it took my developers this long to finish their work, I’m very happy with the outcome and I know our clients will be too.”
Sr. Interactive Project Manager, Michelle Ferreira, adds, “Project managing the installations and launches of these projects is a real nightmare, but our clients are worth it.”
Requests for the new product line have been flooding in so rapidly that the agency decided to skip the beta phase and move straight to launch. “We’ve received so many requests for these products that we have a waiting list for the next year, but we’re in the process of cloning more resources to speed up the installation process,” Rogers explained.
CKR Interactive and ERE partner up to gain valuable insight on what’s really working for recruitment professionals today.
With the constant chaos faced from never-ending changes in the social media realm, the ever-changing solution provider landscape, and the need to be connected 24/7, some HR professionals may find themselves unsure of where to turn, how to prepare for “what’s next”, or what the real best practices are vs. what is hype. In an effort to get a true gauge of what is and isn’t working in the recruitment realm, global recruitment marketing agency CKR Interactive and recruiting community and intelligence leader ERE are partnering to launch a new video series, titled “Recruiting Tales and Tactics from the Trenches.”
The video series will be filmed on site at ERE’s upcoming ERE 2012 Spring Expo global recruiting event in San Diego, CA (March 28-30), and will gather insight, advice and information on winning (and losing) strategies from attendees. The final results will be made publically available to the recruitment community to share, reference and build upon. On-camera interviews will be conducted by ERE, in collaboration with the folks from CKR Interactive, on March 29, 2012.
"The ERE Expo is considered a must-attend event for top-notch professionals in the staffing industry and I can't think of a better way to capture the pulse of what is going on in the world of talent acquisition than a video segment featuring today's thought leaders who are doing the actual work," shares CKR’s Vice President, Kasey Sixt.
Anyone who is attending the ERE Expo in San Diego and is interested in participating in this project to share their organization's most innovative recruiting strategies and tactics should contact Kasey Sixt at (310) 859-9012. Those interested in viewing the video series should keep an eye on ERE and CKR’s content outlets, primarily their sites and Facebook timelines.
CKR Interactive and Taleo partner up to provide healthcare recruiting professionals with tips and tricks on using social media to boost their pool of prospective candidates.
It's a new year, and the slow trickle of available healthcare jobs is starting to look like a little more like a stream. However, some positions continue to be easier to hire for than others. International recruitment marketing agency CKR Interactive and talent management solution leader Taleo have partnered up to provide healthcare recruitment professionals with valuable insight on how to effectively use social media to find candidates for these hard-to-fill positions. Over the past several years, social media has entrenched itself as the go-to tool of choice for employees seeking savvy candidates, and for candidates seeking more immediate connections with potential employers.
The free, one-hour webcast, titled “Hard to Fill Positions for 2012 and Why Social Media is Imperative,” will air at 9:00am PST on March 15, 2012. During the discussion, Taleo’s Regional Sales Director, Jennifer Gosizk, and CKR Interactive’s Vice President, Kasey Sixt, will present the results of recent research on:
- The impact of healthcare reform on top hospital positions
- The latest hospital vacancy rates
- Future trends
This informative session will also discuss how to use this data for recruiting talent through social media tools and resources. Topics covered will include:
- What exactly do we mean by "Social?"
- What is a "Portal," and how can it be used effectively?
- How can you create better interaction between your current website and available social media tools?
- How can you make your social media recruiting more personal and convincing?
- Participants will walk away with an understanding of how to best utilize social media to attract the right candidates for the right jobs.
Register now for the “Hard to Fill Positions for 2012 and Why Social Media is Imperative” webcast.
CAMPBELL, CA – International recruitment marketing agency CKR Interactive welcomes Emerging Media Account Strategist Christine Guardia and Senior Account Executive Celine North to the agency’s growing team. They will each play an active role in helping the agency meet a growing demand for social media and account strategy services throughout the United States.
Guardia’s notable achievements include helping launch KooDooZ, a social network designed to empower youth, and working on Jumpstart’s Read for the Record campaign, which leveraged social media to recruit thousands of people to hold local reading events around the world. Working with clients such as the Library of Congress, City of New York and Commonwealth of Massachusetts, Guardia honed her relationship management, communications and analytical skills as their information technology consultant. She recently worked with Los Angeles County to implement their talent management system, and her recruitment advertising experience dates back to when she worked for CKR Interactive CEO Curtis Rogers’ first recruitment ad agency, Rogers & Associates. She earned her MBA in Marketing and Public & Nonprofit Management at Boston University, and holds degrees in Public Relations and Public Administration from Syracuse University.
Guardia’s role at CKR Interactive is to help clients apply the latest social channels and technologies to recruitment, as well as track and analyze campaign effectiveness. Increased demand for the agency’s comprehensive suite of social media products and services led to the need to expand staff in this area, and Guardia will support Kasey Sixt, vice president of branding and social media, to deliver social media expertise. As Sixt notes, “Christine and I worked together previously, and I’m looking forward to the fresh and innovative ideas that I know she’ll bring to our growing office in Los Angeles.”
Guardia concurs, “The social web is constantly evolving, and it’s difficult for clients to determine which of the tools and platforms out there will yield the best outcomes. I look forward to filling that gap and assisting clients in differentiating between what will help them recruit and retain the best employees versus what is hype.”
North has worked in the marketing and advertising industry for more than 15 years, specializing in the recruitment niche for nearly a decade. She was responsible for significant business growth at a number of recruitment marketing agencies, including JWT, where she served as a managing director, as well as TMP and Hodes, where she served as a director of business development. North honed her relationship management, communications and marketing skills working as a recruitment and retention consultant, advising clients such as Baptist Health, University of Florida and Shands Hospital, Napa Auto Parts, MGM, Hilton Grand Vacation Club, and many others. She also worked to build the media start-up, GiftAloft, where she was recognized as an award-winning entrepreneur.
East Coast Regional Manager Nancy Caputo shared, “I am excited to have Celine, with her extensive experience and background, join the team to expand CKR Interactive’s presence in Florida.”
As Senior Account Executive, North will manage the day-to-day needs and strategy development for a broad range of agency clients. Upon joining the team, she remarked, “I have admired CKR Interactive for years, and I am thrilled to be part of a group I have respected for so long. Throughout my career, I’ve been dedicated to delivering the best service possible – it’s an ideal fit for the agency’s personalized service model on which its industry reputation was built.”
CAMPBELL, CA — Recruitment marketing agency CKR Interactive awarded two WebAwards by the Web Marketing Association. It’s not just about recruitment advertising for national recruitment marketing agency CKR Interactive. The agency is well versed in employee communications and retention, and is also known to provide marketing expertise and services to the nonprofit realm, in efforts to give back to the community. In recognition of the agency’s strengths, the Web Marketing Association has awarded CKR Interactive with two WebAwards for Outstanding Achievement in Web Development.
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for website development. Independent expert judges from around the world review sites in 96 industries. The WebAward Competition is the premier award recognition program for web developers and marketers worldwide.
CKR Interactive was awarded for its development of two client websites: Patelco Credit Union’s “Dig Our New Digs” employee retention site, developed to promote Patelco’s new headquarters location, weaving in social functionality to create a dynamic user experience while promoting the benefits of the area. The other was for nonprofit HOPE Services’ “Your Help Builds Hope” site, aiding in HOPE’s mission to assist individuals with developmental disabilities to live and participate in their communities.
“It’s always great to see our client’s websites receive such recognition, highlighting their strengths as quality organizations as well as our agency’s interactive capabilities,” shared Interactive Services Director Brandon Spencer. “We take a lot of pride in our work, always striving to be ahead of the curve and to provide our clients with sites that will bring them much success.”
CAMPBELL, CA — The agency took first place in the Non-Print Advertising and Promotions: Giveaways category for its Intel Code-hearted campaign t-shirt and second place under Ad Campaign for the Sutter Health Central Valley Region Our Community campaign.
A second place award in the Retention Program category was given for the Patelco Dig Our New Digs microsite. CKR developed the microsite to promote Patelco’s new headquarters location in Pleasanton, Calif., weaving in social functionality to create a dynamic user experience while promoting the benefits of the area. Finally, CKR was honored in the Best Research Project category, taking third place for its corporate alumni survey project.
Known industry-wide as the CEAs, the Creative Excellence Awards recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns to be judged by marketing and human resource professionals.
"While our efforts are always focused on achieving the best results for our clients, it’s also great when our work is recognized by the industry," notes Executive Vice President of Creative Services Craig Freitag. "We take a research-based approach to everything we do at CKR, especially creative development, which ensures our messaging is authentic, credible and on target."
CAMPBELL, CA — National recruitment marketing agency CKR Interactive has been named to the 2011 Inc. 500/5000 list of fastest-growing private U.S. companies. This is the third year in a row that the agency has been recognized by Inc. Magazine for its continued growth. Ranking #399 within the Advertising & Marketing category, CKR Interactive is acknowledged for its 13 percent increase in revenues between 2007 and 2010. Last year, the firm opened a New York City office, located on Seventh Avenue, as well as a Cleveland metropolitan area office.
"CKR Interactive's continued growth is a reflection of the people who work here, the tremendous opportunity within our market and the outstanding clients who partner with us for effective marketing strategies and solutions," states President & CEO Curtis Rogers.
In addition to growing CKR Interactive into one of the largest recruitment advertising agencies in the country with the ability to deliver integrated, global solutions via its OneAgent joint venture, Rogers is launching Peer Group US.
Affiliated with Peer Group Communications in the United Kingdom, Peer Group US is a dedicated Employer Value Proposition (EVP) and employer brand consultancy for both global and national organizations. Leveraging advanced research techniques and methodologies, Peer Group US will aid organizations in effectively communicating with their workforces throughout the entire employment experience.
The Inc. 500/5000 list also provides a glimpse into overall business growth conditions throughout the country. Similar to findings from the 2010 list, the top states for job creation include California, Texas, Illinois, Florida, Georgia, Ohio, Virginia, Maryland, Pennsylvania and New York. These states benefit from a mix of continued population increases, large metropolitan areas and top public and private research universities – conditions that create fertile ground for business growth.
California, home to CKR Interactive's Silicon Valley headquarters, is again the location of the most significant job growth among companies that made this year's list. Approximately 51,300 jobs were created during the past year by California-based companies, evidence that the state is still a major source of American innovation and expansion.
CAMPBELL, CA — Part of CKR Interactive's OneAgent cross ownership effort, ReAgent opens office in Perth, Australia.
Global recruitment marketing agency, CKR Interactive welcomes Mike De Vile as head of a new ReAgent office in Perth, Australia. CKR’s cross ownership effort OneAgent recently announced the addition of De Vile to ReAgent, a recruitment marketing and employee communications firm headquartered in Sydney. ReAgent also maintains an office in Brisbane.
De Vile came to ReAgent from a role as managing director of Lawton Ware’s recruitment marketing division. He recently completed a three-month assignment in China with Oxus, a OneAgent partner agency based in Beijing. His 23 years of industry experience in both the United Kingdom and New Zealand position De Vile to play a key role in coordinating OneAgent client activities across the Asia-Pacific region.
Andrew Young, who chairs the OneAgent network, noted, “With De Vile’s background and vast knowledge of recruitment marketing, the Perth ReAgent office is poised to meet the huge recruitment challenges facing clients in western Australia’s booming energy and resources sector.”
The ReAgent expansion further strengthens OneAgent’s global grasp and creates an even wider understanding of global recruitment marketing and employment communications. CKR’s CEO, Curtis Rogers agrees, “The recruitment marketing landscape has never been more complex as companies face hiring challenges in the United States and beyond. The addition of the Perth ReAgent adds to OneAgent’s strong foundation of expert agencies in key markets across the globe.”
CAMPBELL, CA — The National Association of Health Care Recruiters (NAHCR) selects CKR Interactive's design for its new site, unveiling the work at the Image 2011 conference.
Recruitment marketing agency, CKR Interactive has won a website redesign competition hosted by the National Association of Health Care Recruiters (NAHCR), which serves more than 800 hospital and health system members by providing the tools to promote the expertise and influence of health care recruiters.
The contest challenged designers and developers to create an innovative website design that would be implemented as the association moves its current site to a content management system. More specifically, CKR Interactive’s winning design meets the following objectives:
- Engage visitors immediately and make it easy for existing members to find information
- Drive membership through increased visibility of prospective member content
- Help members and visitors connect with NAHCR via social media channels
- Provide prominent space for fresh content and continual updates
- Integrate video testimonials
- Clarify the association’s brand and key messaging
“NAHCR provides tremendous value to its members through a broad range of resources and training programs. We wanted the design to increase the visibility of those resources and to emphasize the benefits of membership through testimonials and easy-to-find details about member categories,” notes Interactive Services Director Brandon Spencer.
The association unveiled CKR Interactive’s winning design during its national conference, Image 2011 — Embracing the Health Care Evolution, which was held July 12-15, in Raleigh, North Carolina. NAHCR plans to launch the new site in September 2011.
Campbell, CA – Recruitment Advertising Agency Wins Gold Aster Award with "Where I Fit In" Campaign for Sutter Health – East Bay Region.
Isn't it a great feeling when that last piece of the puzzle finally fits in? The sweet feeling of victory; that's the same feeling global recruitment marketing agency, CKR Interactive, has been honored with at the Aster Awards by receiving the top prize.
The Aster Awards, hosted by Creative Images Inc., honors excellence in medical marketing. The Aster Awards Program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. The program allows healthcare organizations and advertising agencies to compete from around the world. The annual contest judges and recognizes work that has been designed, printed, and distributed throughout the previous year.
CKR Interactive won a Gold certificate for the "Professional Recruitment-Series" award. It is a great honor for CKR Interactive to take home gold for the "Where I Fit in…" campaign for Sutter Health East Bay Region (SHEBR). The "Where I Fit …" campaign successfully portrayed SHEBR's hospitals and medical foundations and has had much success.
Katie Hansen, the Account Executive for SHEBR at CKR Interactive, says of the winning campaigns, "I am thrilled that the ‘Where I Fit In…’ creative received this award. I have always felt that this concept was a perfect fit (no pun intended!) for Sutter Health East Bay Region, and we’ve really had a good time building it out over the years. When I shared the news with my client Rebecca Lobaugh, Director of Recruitment and Staffing for Sutter Health East Bay Region, she was equally excited!”
Michelle Slater-Young, Sr. Graphic Designer who worked on the creative states, "I have thoroughly enjoyed working with the recruitment team at Sutter Health East Bay Region to create and execute this employment campaign. I am both excited and highly honored that it has been chosen for this award."
CKR Interactive continues to be a strong force in the recruitment advertising industry, specifically the healthcare field. This award is just one of many to add to the shelf for CKR Interactive, we hope it fits. They were off to a strong start in 2011 and the trend continues. Contact us today for more updates and information on where CKR Interactive’s award-winning creative can fit into your mix: (408) 517-1400.
CAMPBELL, CA — Kasey Sixt Presents at the International Public Management Association for Human Resources.
As a recruitment advertising agency, global recruitment marketing agency CKR Interactive thrives on all employment based information. They are individuals who jump at the chance to help others and love to share their knowledge. On April 27th, CKR Interactive's very own VP of Branding, Kasey Sixt, had the opportunity to do both and share her expertise about diversity in recruitment in a presentation given at the International Public Management Association for Human Resources.
Kasey Sixt demonstrated that, as more and more unemployed prospects search for jobs, studies have proven that diversity recruitment strategies need to be at an all-time high to ensure the best talent is considering your company. Sixt delivered a great presentation that explored this topic through a fun and interactive game show-like experience, which addressed several important points including knowing your audience, assessing your market, and launching programs and initiatives to drive the best-qualified candidates to your company.
Many professionals were in attendance including Doug Detling, Human Resources Director in Oregon. He, like many others, was impressed by Sixt's presentation. "As a proponent of more focused diversity recruiting in our agency, I was intrigued by Kasey's insightful presentation in the changing composition of the workforce. It unmistakable that private employers need to hire more inclusively because there is a business case for doing so, but public agencies need to do this to better understand and deliver service to the public. The more we understand, the better we can serve. Kasey's presentation was grounded in solid data and with specific tips."
If you happened to have missed Kasey Sixt's presentation, no need to worry; CKR Interactive will be speaking at many other conferences this year. Their next presentation is June 1-3 at the National Association of Colleges and Employers (NACE) in Dallas. Topics include, Social Media and Diversity catered to the college audience. Contact us today for more updates and information on our speaking opportunities or to see how we can help you: (408) 517-1400.
CAMPBELL, CA — Global Recruitment Marketing Agency is Recognized at the 28th Annual Healthcare Advertising Awards.
Employees doing the happy dance is not anything out of the ordinary at global recruitment marketing agency CKR Interactive, but this week there have been more performances than usual. Once again, CKR Interactive's dedicated hard work has been recognized and honored through two awards from the 2011 Healthcare Advertising Awards. CKR Interactive received a silver and bronze prize in two distinct categories: Healthcare System under $750 million revenue and over $750 million revenue for Professional Recruitment from the HMR Publication Group.
The well respected Healthcare Advertising Awards are the biggest and most renowned healthcare awards in the nation. This year, almost 4,000 entries were received and judged by a national panel. This panel assessed creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact of every entry, and only a select portion of entries were presented with a prize. CKR Interactive took home a silver award for Cleveland Clinic's creative work and a bronze award for Sutter Health East Bay Region's "Where I Fit In" campaign. Needless to say, CKR Interactive is honored and humbled by the awards.
"I have thoroughly enjoyed working with the recruitment team at Sutter Health East Bay Region to create and execute this employment campaign. I am both excited and highly honored that it has been chosen for this award," Michelle Slater-Young, Sr. Graphic Designer stated.
Craig Freitag, Executive Vice President of Creative Services, agrees, "For Cleveland Clinic's creative, we collaborated with the client to bring their fun personality into the creative campaign. It is always a pleasure working with Cleveland Clinic, and I know we both are very pleased with the outcome and honored to receive this award."
CKR Interactive is a growing agency where talent and hard work thrive on its passion for the recruitment marketing industry. They're truly thrilled and honored that the outstanding effort from their team has been recognized by such a prestigious award. Look out world; CKR Interactive is on a winning streak they plan to keep #winning. Contact us today to see what CKR can do you for you: (408) 517-1400.
CAMPBELL, CA — The Webby Awards Recognizes Recruitment Marketing Agency as an Official Honoree.
Franklin D. Roosevelt once said, "Happiness is not in the mere possession of money; it lies in the joy of achievement, and in the thrill of creative effort." At global recruitment marketing agency CKR Interactive, money is appreciated, but creative innovation is what they thrive on. Being named the 15th Annual Webby Awards Official Honoree in the Employment category adds to the array of CKR Interactive's great accomplishments. The award signifies the outstanding caliber of work that they strive for each and every day.
Chosen by members of the International Academy of Digital Arts and Sciences, The Webby Awards have consistently been an identifier for the "Internet's highest honor," according to The New York Times. The Internet has become the driving force shaping everything from personal entertainment to how people run their businesses. Currently in its 15th year, The Webby Awards are the world's leading honors, recognizing achievement in Websites, online film and video, mobile and apps, and interactive advertising and media.
CKR Interactive and their clients utilize and create great work through collaboration. "Many organizations work hard and create great work; what makes our work different is the passion that is involved. We treat each client as part of the CKR family to truly understand their culture. I am very proud of our team and it is definitely an ego boost to be named a Webby Awards Honoree in the employment category," states Craig Freitag, Executive Vice President of Creative Services.
CKR Interactive received The Webby Awards Honoree in the Employment category for an interactive website design. Brandon Spencer, Director of Interactive Services explains, "This was a great project to work on and everybody involved was on their game. From concept to completion, we were really able to push the boundaries of the client's existing brand, and take it to a whole new level. The website has absolutely been a great foundation to work from as new projects evolve from it. Our entire Interactive Team is very excited to have received the honor." Contact us today to see what CKR can do you for you: (408) 517-1400.
CAMPBELL, CA — It's No Joke; CKR Interactive Celebrates a Decade in the Business.
Isn't it amazing how fast time passes by? Spring is already here, April 2011 is right around the corner and global recruitment marketing agency CKR Interactiveis celebrating its 10th birthday. With age comes wisdom, experience and insight, but our laidback humor and sharp wit will never grow up. Fitting, as CKR Interactive was born on All Fools' Day!
As CKR Interactive grows, a family expands. Yes, there has been the impressive growth of products and services CKR Interactive offers, but what makes the agency what it is today is the people involved. Founder and CEO Curtis Rogers reminisces, "Ten years, and two areas to note. First, where has the time gone? Second, this is a completely different business model from when we started. From print to internet, job boards to social networking, campaigns to branding, production to development. I no longer consider us an advertising agency but a consultancy where knowledge rules. Nevertheless, what is most important over these last 10 years is that I'm having the time of my life and feel so very fortunate to be able to work with some wonderful people, both employees and clients. I think Fred and Barney can say it best:
CKR Interactive has come a long way from the ad agency Curtis Rogers once envisioned. With the agency's history, experience, culture and people, CKR has made a dramatic impact in the recruitment marketing world and continues to innovate the industry. With 10 years of experience under its belt, CKR Interactive offers a full range of services and products that enable employers to optimize their recruitment efforts. Contact us today to get started: (408) 517-1400.
CAMPBELL, CA — Recruitment marketing agency CKR Interactive's Craig Freitag shares his creative design expertise with local classroom.
As schools across California face severe budget cuts, fine arts programs are being cut one by one. In fact, many local schools are no longer able to provide formal art classes for its students. In response to the diminishing art programs, recruitment marketing agency CKR Interactive's EVP of Creative Services, Craig Freitag, decided to help out by volunteering to teach young students about the arts on a weekly basis.
Freitag was concerned about the void left by cutting art programs and not providing a multidimensional education for students. "Fine arts are vulnerable to budget cuts partly because children are not tested in music or art under the No Child Left Behind act," he said. "It's alarming how our children are losing out. It's such a powerful form of self expression that we simply can't leave it unexplored."
Although there is a strong support for arts within the local community, there is simply not enough school funding to maintain art programs, forcing officials to find a way to offer fine arts with limited resources. Freitag, along with other parents that hold art degrees, are volunteering to teach the basics of visual arts, from exploration of different mediums to the appreciation of art history and work.
Despite not having taught before, Freitag was not intimidated from volunteering to give back. "It's not about displaying the fine arts of teaching, but simply teaching the fine arts" Freitag explained. "I truly believe the future success of these students will be enhanced if they learn to unlock their creativity."
Freitag's contributions are another example of CKR Interactive's belief that giving back to the community is essential for a successful business. The agency often participates in charitable activities, from promoting employees to participate in fundraisers and at local nonprofit events, to providing recruitment advertising and marketing services to nonprofits at discounted rates. The agency's CEO, Curtis Rogers, volunteers much of his time as a councilperson for the city of Monte Sereno. "We've been really fortunate to have such great success as an agency and believe that it is important to give back to the community that has supported us through the years. I also encourage our employees to share their talent and time with the community, to not only give back but to enrich their own lives." Rogers states.
CAMPBELL, CA — Sixt Talks to Healthcare and HR Professionals about Visual Communications on the Web.
In a world where social media has become a focal point of communication, global recruitment marketing agency CKR Interactive spoke to healthcare professionals about visual media on the web. CKR’s VP of Branding Kasey Sixt spoke at the Southern California Association of Healthcare Recruiters (SCAHCR), a non-profit organization providing healthcare recruiters and HR professionals in the Southern California area ongoing educational programs and networking opportunities. Her presentation, Using Visual Communication for the Personal Portable Web focuses on visual media and how it can be used as a recruiting tool as well as a method to create brand awareness online.
Sixt’s fun and informative presentation explored the latest statistics, tools and trends in online videos and photography including user-generated and professionally generated platforms. Sixt also spoke about the ever-changing social media landscape and the numerous ways hospitals and companies could better tell their story. Sixt stated that, “the attendees left armed with a foundation of knowledge and tips on making an emotional connection with various target markets.”
San Antonio Community Hospital was showcased in the visual communications presentation by Sixt. Marina Karkas, a Hospital Recruiter for San Antonio Community Hospital said, “We are proud to be one of the first hospital's to have a custom career tab on LinkedIn featuring compelling photos and a great online video.” With social media constantly changing, staying connected with the current trends and progressions will give you an edge over your competition.
Among many, Randi Katz of the Presbyterian Intercommunity Hospital, in Whittier, CA also attended the presentation. When asked what she thought of the event Katz responded with, “as a long time member of SCAHCR, I find the monthly session helpful for networking and industry benchmarking and really keeping in touch with latest trends. Every month the organization brings in speakers that provide valuable information.”
Keep an eye out for CKR Interactive at many upcoming events and conferences this year. For more information on this presentation or to book one of the agency’s industry experts to speak at your event, please contact Skye Callan at: (408) 517-1400.
CAMPBELL, CA — CKR Interactive's five reasons why employee recruitment is similar to dating.
Valentine’s Day. A day filled with roses, chocolates and of course — love. Finding the right connection can be a long, frustrating road, not just for singles looking for “the one” but for employers seeking the perfect fit for their job opportunities. Fortunately, recruitment marketing agency CKR Interactive can help these employers play cupid and target the top talent they need. Similar to dating sites like Match.com and eHarmony, CKR Interactive is in the business of match-making, just from a different angle — bringing the best employers and talent together.
In order to work, a successful work match, like love, must offer compatibility. So finding the right fit is very important.
Skye Callan, CKR Interactive’s Marketing Director shares, “Finding the right person for the job is not as easy as one might think. It is like finding love; you need to get to know where to look to find candidates with the right personalities and skill sets that match your hiring needs. Both parties need to be happy, understanding and put themselves out on the line.”
CKR Interactive has been providing recruitment advertising and marketing solutions to clients around the world for nearly a decade. During this time, they’ve put together this comprehensive list of the top five reasons why recruitment and hiring is similar to dating:
- The Profile — When researching prospective dates or employees, you want to see a well branded online profile. An appealing biography will get you far in both worlds. Profiles provide an excellent resource to both daters and job seekers to show why they are the right fit.
- The Interest — When someone sparks your interest, you contact them to see if they reciprocate the feeling for you, or in the prospective employee’s case, your company.
- The Call — If both parties are interested, a phone conversation gages the next step. If everything goes well, you arrange a “date.” Phone etiquette is important for both the dater and the job seeker. Missing a call, asking if they can call you back or putting you on hold several times throughout the call aren’t going to win them any points.
- The Date — This will be the first time you meet one another in person. This acts as the initial interview to get to know each other more thoroughly. You may need a couple more “dates” to really get to know the person to ensure you make the right choice. Many people date around; employers have multiple interviews to narrow down the choices (and job seekers may line up multiple interviews, although it would benefit both the employer and job seeker to not brag about the other prospects). Both employers and daters may spend tons of money and time in attempts to attract the right match — fortunately employers can utilize recruitment marketing agencies to help them measure where they’ll get the best ROI.
- The Marriage — Finally, you find the person you like. Soon, that relationship blossoms into “love” and a union is formed, or shall we say the contract is signed. Your new employee will hopefully be a great resource for future referrals and hires… but we don’t recommend daters to attempt to emulate this.
Finding the perfect match may be difficult at times, but it doesn’t have to be impossible. There are plenty of fish in the sea, so get online and put your company out there.
CAMPBELL, CA — It is a new year and many companies are still unsure about what the 2011 economy will bring forth. Global recruitment marketing agency CKR Interactive is marching into the new year with confidence. Voted one of the fastest-growing private companies by Inc. 500 in 2009 and 2010, CKR Interactive has added two new talented members to the family, Nancy Caputo and Tania Samsonoff to enhance the agency’s recruitment advertising and marketing services to clients nationwide.
“We are very excited to add two great additions to our team. Nancy Caputo will be the Account Manager for our Florida and East Coast accounts and has more than 15 years of agency experience at [recruitment ad agency] JWT. Tania Samsonoff will be based out of our Campbell office as an Account Coordinator and comes from a fun gaming background,” says Amiksha Patel, Director of Healthcare & Metrics Specialist at CKR Interactive.
Nancy Caputo is a result-driven marketing specialist and strategic manager of employer brands with a focus on internal and external communications with a specialty in healthcare. She has over 15 years of client account service experience including such accounts as Children's Healthcare of Atlanta, University of Michigan Health System, HCA Gulfcoast, and Oakwood Healthcare System. In addition, Nancy serves as the lead account team member for Nurses for a Healthier Tomorrow, which won the Silver Anvil public relations award for promoting nursing careers. She attended Davenport University and resides in Florida where she enjoys fishing and golf. “I am excited to be working for CKR Interactive and so happy to be working with a dedicated team of professionals who are supportive as I learn the new processes,” states Nancy.
Tania Samsonoff is a recent graduate of Santa Clara University with a major in Political Science. In her senior year of college she worked as a Promotions Coordinator at a small game publishing company. With her bright background and her willingness to learn, she will be a great asset to CKR Interactive. Tania states, “I am excited about working in recruitment advertising and getting to know the amazing people at CKR and our wonderful clients.”
CKR Interactive is pleased to welcome Nancy and Tania to its award-winning team, and is looking forward to a prosperous 2011 — for both its clients and the agency.
CAMPBELL, CA — Global recruitment marketing agency CKR Interactive welcomes their French counterpart, 4people. CKR's cross ownership effort, OneAgent adds a new face to the award winning group. 4people, a leading French recruitment marketing agency has joined up with CKR Interactive within the OneAgent Global network following a management buyout from the Omnicom Group.
"Now that we are independent, it makes sense for us to work with other like minded agencies on international business. The members of OneAgent are all highly creative, digitally led agencies who want to deliver a consistently great experience for clients anywhere in the world. There's a real spirit of collaboration and openness about the group that often doesn't exist in the large multi-national agencies," says President of 4people, Antoine Jeandet.
4people was voted 2010 Agency of the Year in the human resources category at France's premier advertising awards event, Les Agences De l'année. "It's a principle of OneAgent that every member has to be the best in class provider within their country or region. I'm confident that 4people meets that requirement and will further strengthen our proposition for multi-national clients," states Andrew Young who chairs the OneAgent network.
With offices all over the world, this addition of 4people will expand OneAgent's global grasp and create a wider understanding of the recruitment realm in the European market. CKR Interactive anticipates that this partnership will expand their network and enhance their ability to communicate globally. CKR's CEO, Curtis Rogers states, "we welcome 4people into our OneAgent family and hope that we can give as much as we can gain from this relationship. With their innovation and knowledge of the French market, we can learn a lot to generate better practices in our local agencies." Merci Beaucoup!
CAMPBELL, CA — In tumultuous times such as these, recruitment trends are constantly changing. The following details emerging trends and challenges global recruitment marketing agency CKR Interactive noted throughout 2010 that will play a large role in the 2011 recruitment realm. The ever-changing landscape can set the stage for new opportunities for those who take advantage.
Social media has become commonplace, if not a necessity, for productive recruitment. All workforce segments can now be found using social media and it’s clear that social media recruitment efforts should not be limited to Millennials, with all generations well represented. Additionally, social media has created a demand for personalized experiences. The job seeker is now more curious and the job platform is more interactive; the job seeker wants to know what’s in it for them. Leverage social media to build networks and talent pools instead of using it primarily as a source to generate applicants and responses to current job openings.
Mobile marketing has also come a long way from text messages. Market research firm Nielsen forecasts that smartphones — which were used by 21 percent of all wireless subscribers at the end of 2009 — will outnumber feature phones in the U.S. market by the end of 2011 and represent approximately half of all wireless subscribers. In another study by comScore Mobilens, adults 25 to 34 have the highest rates of smartphone penetration, followed by adults 35 to 44. Encourage mobile device users to connect quickly and easily by using mobile landing pages, talent network forms, barcodes and mobile-friendly career sites/microsites.
Economic challenges and layoffs have influenced low morale and an increased level of job dissatisfaction in employees. They are ready for a change. Employers should make sure to place emphasis on their retention efforts to keep top talent. Those looking to attract these experienced candidates should aim to engage these candidates and convert them to applicants through a more personalized recruitment experience.
Focus should also be placed back on diversity recruitment. This is an area that has been set aside because of the economy, but recent research shows that this strategy could be detrimental to a company and their employees, in both recruiting and retaining top talent.
“2010 was a fascinating year in terms of growth in technology and how it can be used to enhance recruitment efforts,” shared Curtis Rogers, CKR Interactive’s President and CEO. “We’re very much looking forward to what 2011 has in store for us, and are ready to help our clients make the most of these emerging trends.”
CAMPBELL, CA — It is awards season, and yet again global recruitment marketing agency CKR Interactive brings home another one. CKR Interactive was honored at the 2010 eHealthcare Leadership Awards for their exceptional work for Banner Health.
The eHealthcare Leadership Awards is a leading awards program that exclusively recognizes the very best web sites of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. The awards presented highlight the Internet's role in achieving an organization's business objectives and recognize the hard work that has gone into creating outstanding health website.
For the eHealthcare awards, judges looked at how sites compared with others in their organization's classification. They also reviewed sites based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.
CKR Interactive exceeded the rigorous evaluation and won the Gold eHealthcare Leadership award for "Best Employee Recruitment" for Banner Health's rural recruitment site.
Director of Healthcare at CKR Interactive, Amiksha Patel says, "Banner Health's rural campaign was created because Banner's Western Region which was having major difficulty filling hard-to-fill positions in all of their rural locations. They did not have a specific website to focus on these rural locations and give them their own identity to brand them as choice places to live and work for prospect candidates, so CKR created this website for Banner Health to supplement that need."
"We are excited for CKR and Banner Health to win a gold award as we put in a lot of thought, research and time in creating this site and were very pleased with the final outcome as we did drive a lot of traffic to the site from our advertising campaigns and provided Banner Health with a lot of new leads from the site," she explains.
"The extensive debate on healthcare reform, combined with the need for increased efficiency in a challenging economy, has spurred digital media innovation," says Mark Gothberg, eHealthcare Leadership Awards chairman. "A substantial number of organizations have made major improvements in their websites to better serve current and future customers. Organizations are also embracing social networking, including blogs, Facebook, and Twitter, to reach consumers in new ways and generate concrete business. Mobile communications is also being pursued by a number of market leaders."
Gothberg also notes that improvements in Web sites were largely focused on enhancing visual interest, improving navigation and strongly highlighting key service lines. Use of rich media, such as video, audio and medical animations is now widespread.
CAMPBELL, CA — Do you need a mass e-mail solution with a personal touch? Global recruitment marketing agency CKR Interactive has developed a customizable email solution called eMessage. Whether you're looking to send out an email campaign internally to employees or a regular newsletter to a company's pipeline of prospective candidates, CKR Interactive's eMessage solution will help streamline any campaign with ease.
How it works? CKR Interactive personalizes and develops a branded HTML email template specifically for your company to use for email communications or newsletter campaigns. Multiple templates can be designed for a unique look and feel for different campaigns and target audiences. The template then is loaded into CKR's eMessage platform and is tested to ensure it will open and work seamlessly for various email clients. After the testing is complete the client is able to revise the customized template as needed for each campaign by changing article content, images and more.
What makes eMessage different? eMessage has many features, the product allows clients to personalize and share emails by inserting the recipient's name and when the email is shared, eMessage will track the results. Managing your messages has never been simpler with CKR Interactive's powerful analytics. You can track the opens, clicks, forwards, unsubscribe, and bounces. eMessage also has an A/B split testing feature which allows you to send two options to a sample of your list and then automatically send the winner to everyone else.
Brandon Spencer, Director of Interactive Services explains, "eMessage is one of the most flexible, feature rich, and easy to use products we have. The analytics are great and there are great deals of applications this product can be used for. eMessage can be used as a great add-on to our event registration solutions, yet another way to keep the candidate/employee relationship strong and keep track of your ROI."
To learn how CKR Interactive's eMessage email solution can optimize your recruitment marketing efforts, give us a call at: 1.866.527.4952.
CAMPBELL, CA — Curtis Rogers wins a chair in city council for Monte Sereno with 25.26% of the votes.
Global recruitment marketing agency CKR Interactive received the exciting news that the organization's President and CEO, Curtis Rogers, was elected as Councilperson for the city of Monte Sereno, CA. Having started CKR Interactive nearly ten years ago, and with many successful company and entrepreneurial projects under his belt, Rogers was ready to give back to the community and the openings on his home town's city council provided the perfect opportunity.
Monte Sereno was incorporated in 1957 and is located in the southwestern portion of Santa Clara County at the base of the beautiful Santa Cruz Mountains, approximately 50 miles southeast of San Francisco. The city is home to approximately 4,000 residents (as reported in 2006) and is most known for being the location where John Steinbeck wrote the Grapes of Wrath. It is also the home of the famous artist Thomas Kinkade. Rogers competed against four other candidates for a city council seat, and a total of three candidates were voted in for a four-year term. Rogers surpassed the other candidates with the most votes, bringing in 25.26% of the votes received. "My only political motivation is to make Monte Sereno the best place to reside in the South Bay," shared Rogers.
Rogers is already receiving numerous requests from the city's residents and well wishes from the agency's clients. He is looking forward to starting his role as Council person in the city he calls home for him and his family. Besides being the CEO at CKR Interactive and a newly appointed Councilperson for Monte Sereno, Rogers is a single father raising a thirteen year old son. He also has two older sons. "I'm originally a cheesehead from Wisconsin, but I've called Monte Sereno home for thirteen years." Rogers says. Living in the city of Monte Sereno for so long, Rogers definitely embodies a passion for his community, through his devotion and respect he will provide the people of Monte Sereno with the service and attention they deserve.
For more information regarding the content of this press release, please visit: http://www.rogers4montesereno.com.
About CKR Interactive
Founded in 2001, CKR Interactive is a global recruitment marketing agency delivering comprehensive services to today's employers. Focusing on interactive solutions, the firm's areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, Arizona, Texas, New York, Ohio and Florida, and OneAgent (http://www.oneagentglobal.com) partner agencies in the United Kingdom, Australia, China and India, the award-winning firm's growing list of clients represents a range of industries, from healthcare/biopharm and high tech to government and hospitality/food service
About Curtis Rogers
Curtis Rogers was co-founder, President/Chief Executive Officer of Rogers and Associates Advertising, a recruitment and business-to-business advertising agency with 10 offices in major U.S. markets (and one of the largest advertising agencies in the country). His experience at Rogers included the development of one of the nation's first online career web sites, CareerTaxi.com. After TMP Worldwide acquired Rogers and Associates, he remained as Division President and was active with Monster.com. After TMP, Curtis moved to EmployChina.com where he was Executive Vice President/General Manager overseeing US operations. He was responsible for managing international marketing and growing the site from a small regional operation to one of the largest full-service employment companies and job boards in China. Today, Curtis is President/Co-founder of CKR Interactive, a recruitment advertising agency that specializes in employment communications with a strong focus on consulting and a marketing-driven strategy. He has his B.A. in Journalism and M.S. in Marketing from the University of Wisconsin.
CAMPBELL, CA — Winning isn't everything, but it definitely doesn't hurt. We're happy to share that CKR Interactive was honored in three distinct categories at this year's Creative Excellence Awards, two of them being first place awards.
The Creative Excellence Awards is an awards program designed to recognize outstanding achievement in recruitment advertising and marketing. Each year recruitment ad agencies and corporate recruiting departments from around the world enter their best creative advertising campaigns to be judged by marketing and human resource professionals.
CKR Interactive won in these three categories:
- 1st Place – Best Research Project
Banner Health PT Program Research
(CKR Interactive for Banner Health)
- 1st Place – Ad Campaign (Color or B&W)
Redefining Nursing Campaign
(CKR Interactive for All about Staffing/Kendall Regional Medical Center)
- 3rd Place - Microsite
Biotech Client Microsite
(CKR Interactive for Biotech Client)
Craig Freitag, Vice President of Creative Services, talks about the fantastic Redefining Nursing Campaign, "When developing the creative for this project, CKR Interactive went through it's usual process of working backwards from first attracting the candidate to telling our clients unique selling point. Based on the competitive landscape, we designed a campaign that would stand out from their competitors." He added, "We were very pleased, as was the client, not only on the look of the campaign, but ultimately how effective it has turned out to be. We feel honored with being recognized by CEAs on our work."
Not only do the CEAs honor visual creativity, but also creativity in analysis. CKR Interactive was awarded first in the best research project category for their Banner Health PT Program Research. Kendra Van Nostran, Account Research Director at CKR Interactive, who had a huge part in creating this project said, "As an agency, we believe that research is often the only way to arrive at a customized solution that addresses all of the factors that influence the client's program. It's absolutely essential to effective communications planning."
With their creativity and passion for recruitment advertising, CKR Interactive has done very well in 2010, but there seems to be a lot more to come from this innovative company. Be sure to look out for more amazing work from CKR Interactive in 2011.
CAMPBELL, CA — Global recruitment marketing agency CKR Interactive has compiled a list of 13 key signs to check if your employees are zombies. Studies have shown that this list is 97.3% accurate and if used properly with wit, common sense and CKR Interactive's full line of recruitment solutions, zombie-employees can be avoided.
To run a zombie-free office, here are the 13 signs you should watch out for:
- When walking by their desk, they have a blank glazed stare into the vast emptiness called a computer screen.
- When instructing him/her of the day's work all you get are nods and an empty stare.
- They leave a Tupperware container in the fridge filled with strange grey meat.
- Towards the end of the week the IT guy smells slightly worse than normal.
- Try firing them, I promise you they will bite.
- There are frequent, impromptu Thriller reenactments around the office.
- They have an odd hatred of plants.
- They have Christine O'Donnell bumper stickers on their cars. (Oops, that's a witch not a zombie)
- Everyone is terrified of the new girl, Alice, and her combat boots.
- When appointed a new assignment, they don't stop moaning and groaning.
- The only employee that is productive is Shaun from the sales department.
- Favorite musicians are Rob Zombie, The Grateful Dead, Jimi Hendrix, John Lennon and Kurt Cobain.
- Finally, when a zombie employee associates with a non-zombie employee, symptoms spread and intensify.
CKR Interactive recently implemented this list in their own office. Marketing Coordinator Arthur Jun explained, "I will definitely be fully prepared if there is an upcoming office apocalypse… Mmm, I suddenly have a strange craving for brains, ugh I mean, meatloaf."
Skye Callan, the Interactive Marketing Director at CKR Interactive interrupts, "Arthur has been through a lot of stress in the past week. His views do not reflect those of CKR Interactive and our marketing department and we will be hiring a new Marketing Coordinator immediately."
Mitch Kocen, Account Coordinator at CKR Interactive comments, "It is definitely a good idea for Skye to hire a new Marketing Coordinator, we wouldn't want any zombies in the office. Way to utilize her delicious, delicious, brain…"
CKR Interactive wants to wish you a happy Halloween and remind you that for all your grueling recruitment efforts, we are here to help.
CAMPBELL, CA — Global recruitment marketing agency CKR Interactive has found that online video is not just for those who seek instant entertainment, as it has now crossed over to the recruitment realm. In an interview with Lynn Jusinsky from Advance, Kasey Sixt, the newly appointed Vice President of Branding and Social Media Initiatives, talks about the importance of online videos in the healthcare industry.
Kasey Sixt explains that through online video "you're able to capture the emotion and the passion behind a facility's mission, and for recruiting in the healthcare industry, let's face it, everyone who's come into healthcare has a higher calling." Sandy Asch, Principal of Alliance for Organizational Excellence, a San Diego-based consulting company, who was also interviewed backs up Sixt by stating that "it creates that instant emotional connection that somebody wouldn't get if they're reading text on a career website."
Online video can be an asset to a healthcare company's recruitment mix when used correctly. Kasey has some excellent pointers on how to approach creating an online video presence, "a lot of times people are just very intimidated by the process, but if you work with people who have done it and understand it and make it easy for you, it really does help bring your story to life." A recruitment marketing agency like CKR Interactive or a consulting firm with video knowledge and understanding of human resources and recruiting can be extremely beneficial in a company's recruitment efforts.
The use of video and social media in general as part of the recruitment marketing mix is on the rise for employers. According to Jobvite's 2010 Social Recruitment Survey conducted between May and June 2010, 46% of respondents plan to spend more on social recruiting in 2010 than 2009, and 83% of all respondents are now using or planning to use social media for recruiting in 2010 and beyond. Furthermore, according to Healthcare on Social Media News and ebennett.org, there was a 142% increase in the number of hospitals with YouTube channels between the end of 2009 and June 2010 – and the number is continuing to grow.
Sixt shares, "It's about telling your own story effectively, it's just identifying your advocates, identifying people who can really tell your story. The video should not include overly scripted individuals or people sitting down. People should be spontaneous and energetic; you want people to want to work for the company." Sixt adds, "You don't just stop with one corporate video. You're a growing company, ever-changing, and it's about keeping that content fresh."
To learn how CKR Interactive's recruitment video solutions can optimize your recruitment marketing efforts, give us a call at: 1.866.527.4952.
CAMPBELL, CA — It's clear that social media is here to stay. Most employers agree that participation and monitoring the social media realm is essential to develop a voice and trust with potential candidates. However, many recruiters are stuck with trying to navigate this realm on their own, with no clear direction on how to overcome obstacles or how to utilize social recruiting solutions without letting it overwhelm their workload. Kasey Sixt, Vice President of Branding and Social Media Initiatives at the global recruitment marketing agency, CKR Interactive, will be presenting at this year's Onrec.com Expo to shed some light on the matter.
Sixt's session will provide recruiters with valuable information on how to get started with social recruiting, including how to work with executive management to get their buy in and remove obstacles such as blocked social networking sites, and will break down the common misconceptions in the social recruiting arena. Co-presenter Genentech will share their experience in launching their social recruiting and branding efforts, and how they worked with CKR Interactive to build a successful social media marketing program.
"The world of social media can be pretty overwhelming for a recruiter, with the ever-changing landscape of tools and best practices," shared Sixt. "My goal is to show how social recruiting can be fun, and what social media solutions are available to make a recruiter's life easier. Creating content and managing your online presence does not have to be as difficult as it seems!"
Sixt's presentation will be an excellent follow-up for those who have had the opportunity to attend one of her sessions before. She recently presented well-received knowledge sessions, including "The Power of Online Video and the Social Web" at the National Association of Colleges and Employers (NACE) conference and "Video & the Social Web: A Powerful, Eco-Friendly and Cost-Effective Duo for Recruitment Communications & Employer Branding" at the Staffing Management Conference & Exposition hosted by Society of Human Resource Management (SHRM).
The Onrec event, which will be held September 14-16 in Chicago, will provide information and learning which sourcers, recruiters and HR practitioners can implement immediately – as well as support their organization's long-term staffing efforts. The conference sessions will offer expert insight into best practices, current trends, market influences, metrics, statistics and today's talent pool.
Those attending the event can stop by booth 413 to speak with Kasey Sixt, as well as CKR Interactive's Northeast Regional Manager, Steven Haworth, and Account Manager and international recruitment specialist, Michelle Ferreira.
CKR Interactive will also be exhibiting at upcoming industry events: The Pacific West HR Conference hosted by PIHRA (September 21-23 in Pasadena, CA, booth 519) and the ASHHRA Annual Conference and Exposition (September 25-28 in Tampa, FL, booth 803).
CAMPBELL, CA — CKR Interactive recently received recognition on the 2010 Inc. 5000 list of fastest growing U.S. companies. The agency has continued to grow since its launch in 2001 despite the dot.com bust and the current tumultuous economy, and this is the second year in a row that the agency has made the list.
The fourth annual Inc. 5000 list shows impressive increases in the number of firms that cater to government. The Government Services sector showed the biggest gain in terms of the number of companies on the list, up 33 percent from last year to 335 companies. Government Services was also the second-fastest growing sector in terms of median revenue growth, posting a 202 percent gain over the 2006-2009 measuring period. CKR Interactive provides recruitment marketing services and solutions to the government realm as well as a variety of other verticals including the healthcare/biopharm, high tech and hospitality/food service industries.
Once again, California topped the Inc. 5000 with the most companies of any state with 684. The Golden State is followed by Texas (404), New York (353), Virginia (293), and Florida (262). All 50 states, plus Washington, D.C. and Puerto Rico, are represented on this year's list.
"The leaders of the companies on this year's Inc. 5000 have figured out how to grow their businesses during the longest recession since the Great Depression," said Inc. president Bob LaPointe. "The 2010 Inc. 5000 showcases a particularly hardy group of entrepreneurs."
"We are honored to be recognized on this year's Inc. 5000 list," shared President/CEO Curtis Rogers. "We could not have done it without the support of our outstanding clients, innovative employees and dedicated business partners. Our inclusion on the Inc. 5000 list is a testament to our continued efforts to provide cutting-edge solutions that enable our clients to optimize their recruitment marketing and employer branding efforts."
The Inc. 5000 site details CKR Interactive's 28 percent growth over the past three years with revenue of $12.4 million in 2009, showing the agency's success in the recruitment advertising and marketing industry. The agency currently has eight offices throughout the United States and provides clients with integrated, global solutions via the OneAgent joint venture.
CAMPBELL, CA — Global recruitment marketing agency CKR Interactive welcomes Kasey Sixt as Vice President. Sixt will be overseeing the agency's branding and online video/social media solutions, as well as overseeing all video production. Sixt's two decades of recruitment marketing and video production experience date back to Rogers & Associates, which she joined during the agency's early days. Rogers & Associates was co-founded by CKR Interactive's CEO Curtis Rogers and quickly became one of the nation's largest agencies. Sixt relocated from Silicon Valley to Los Angeles after Rogers & Associates was sold to TMP Worldwide and then stayed on with the agency for several years as a division president.
Most recently, Sixt worked with J. Morrison Group and reelPOWERED Productions to help organizations across the globe better tell their corporate story utilizing traditional recruitment marketing methods, as well as special events, social media and online video. Sixt, along with the creative/account team at J. Morrison Group, was honored with numerous awards including the coveted Dansker Award at the Employment Management Association (EMA)'s Creative Excellence Awards.
"I'm very excited about being part of the CKR Interactive team," Sixt shares. "Creating compelling content and solving problems is what I'm all about, which is a perfect fit for the agency's core strengths and direction. I'm looking forward to working with CKR Interactive's clients to enhance their branding and social recruiting efforts, and being an integral part of the creative process here at the agency."
Sixt can be seen at the upcoming Onrec 2010 Conference, where she'll be presenting a session educating HR professionals on how to utilize social media and online video for recruitment and branding. She recently presented well-received knowledge sessions, including "The Power of Online Video and the Social Web" at the National Association of Colleges and Employers (NACE) conference and "Video & the Social Web: A Powerful, Eco-Friendly and Cost-Effective Duo for Recruitment Communications & Employer Branding" at the Staffing Management Conference & Exposition hosted by Society of Human Resource Management (SHRM).
CEO Curtis Rogers noted, "Kasey Sixt was a core member of the Rogers & Associates team, and we're very glad to have the opportunity to work with her again. Her enthusiasm, original thinking and bold ideas will be a wonderful addition to the agency."
Contact us today to learn how to enhance your recruitment and branding efforts with video and social media.
CAMPBELL, CA — Social media – two little words generating a whole lot of buzz. Most recruiters agree that social media is "the wave of the future" but just aren't sure where, or how to begin. Melyssa Bernstein, emerging media specialist and account executive at the global recruitment marketing agency, CKR Interactive, will be presenting at this year's NAHCR Image Conference to shed some light on the matter.
Bernstein's session, "Effective Recruiting with Social Media in 15 Minutes a Day", will walk healthcare employers through how to overcome the four key obstacles that keep healthcare recruiters from tapping into social media: access, time, where to start and what to do. Participants will see firsthand that a view of social media as being time consuming and difficult to use is really just a misconception.
"Whether you've embraced it or not, social media isn't going anywhere," Bernstein explains. "The recruitment model is changing to an interactive mode, and companies should become proactive online to engage their potential candidates."
After the session, attendees will know how to effectively work with their IT departments to ensure that recruiters have the access to social networking sites and technologies – both free and low cost – to streamline their efforts, get up and running with social recruiting quickly and efficiently, and maintain their online social media presence while leveraging the most effective guidelines and tips for social recruiting.
Bernstein adds, "My goal for this session is to help recruiters remove any fears, frustrations and misconceptions regarding social media. I'll help them learn how to develop a social media strategy with set goals whether the objective is to increase candidate flow, build a talent pool, increase brand awareness or all of the above, and then dive in knowing they're headed in the right direction."
The NAHCR Image conference will be held July 6-10 at Mandalay Bay in Las Vegas, Nevada. Bernstein's session will be presented on Friday, July 9 from 11am-noon PST. CKR Interactive will be exhibiting at the event, booth #305 (attended by healthcare recruitment experts Amiksha Patel, Director of Healthcare, and Kristin Oravec, Account Manager), for those wishing to learn more about the agency's recruitment marketing services and solutions.
CAMPBELL, CA — The Aster Awards has honored global recruitment marketing agency CKR Interactive with a pair of 2010 Gold Aster Awards, one of their highest awards, for two healthcare recruitment marketing campaigns.
The awards were given to the recruitment advertising agency for their Northeast Georgia Health System "Out of the Box" campaign and the Kendall Regional Medical Center "UNIQUE" recruitment marketing series.
The Aster Awards, hosted by Creative Images, Inc., is an annual global contest recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising. Entries are judged by their creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Both campaigns aimed to portray the clients' unique perspective, employer brand and the type of employees they value, and entailed a variety of recruitment advertising elements including career landing pages, direct and email marketing, banner and print ads, banner stands and more.
"We are more than honored to receive this acknowledgment by Aster Awards for our healthcare campaigns," said Craig Freitag, VP of Creative Services for CKR Interactive. "CKR Interactive has employed some of the best healthcare recruitment marketing professionals and graphic designers (both interactive and print) in the business, and we're thrilled that members of our team are being recognized for their hard work. We will continue to make it a top priority to deliver the most cutting-edge interactive recruitment advertising services to our clients."
CAMPBELL, CA — On April 1st the recruitment marketing agency, CKR Interactive, will be celebrating its ninth anniversary. Since the company has been in business much has changed with the company and the recruitment industry
When CKR Interactive was first founded in 2001, the landscape was made up mostly of transactional agencies. Advancements in technology soon changed the business and the way people found jobs. In response to these changes the company became a more interactive agency.
This year CKR Interactive has been helping companies maximize their ROI by launching Recruitment Media Metrics™ 2.0. This web based tool is designed to track, evaluate, and measure recruitment marketing efforts through online advertisements including job postings, banner ads, email, PPC campaigns, social media and more.
CEO, Curtis Rogers stated, "CKR Interactive has come a long way since 2001, and continues to be an industry leader in providing interactive solutions and recruitment marketing consultation. I am pleased to see that our company continues to flourish, providing our customers with solutions in this rapidly evolving industry."
Today, CKR Interactive now has a heavy focus on providing recruitment marketing consolation. With the emergence of social media platforms the business of recruiting continues to transform. Advertisements are more engaging, searches are becoming narrower, and recruiting is more mobile than ever. Advances such as these have defined what CKR Interactive stands for today and its plans for tomorrow.
"We're very much looking forward to what the future holds for CKR Interactive, and are thankful for our wonderful clients, partners and advisory board members who have supported us along the way," shared Rogers.
CAMPBELL, CA — Recruitment advertising agency CKR Interactive has expanded its northeast coverage by opening an office in New York, NY. Industry expert Steven Haworth has been brought on as the agency's Northeast Regional Manager, and will be overseeing the New York office's activities.
Haworth has over 11 years' experience in recruitment advertising and HR marketing and began his career with Sky Advertising as an account executive. He later served as VP of the Los Angeles office, opened offices in Chicago, Phoenix and Fort Lauderdale, then moved to an Executive VP role in New York in 2007. Haworth attained his MFA from Carnegie Mellon University, and his BA from CUNY, CCNY.
Primarily responsible for new business development in New York and the northeast region, Haworth will be working to ensure that CKR Interactive clients have access to the interactive services and solutions the agency has to offer. "I am thrilled to be a part of the most forward-thinking recruitment advertising agency in the business," shared Haworth.
CEO, Curtis Rogers said, "CKR Interactive is expanding into New York to take advantage of the diverse industries and ever-changing markets the city has to offer. We're very pleased to have Steven on board, and are excited to better serve the northeast with this expansion."
With the addition of the New York office, CKR Interactive now has eight offices throughout the United States to provide recruitment marketing consultation and services worldwide, enabling employers to cut through the clutter and maximize their ROI. The agency also provides global recruitment advertising services via joint venture, OneAgent.
For more information regarding CKR Interactive's northeast recruitment marketing services, please contact our New York office.
CAMPBELL, CA — Recruitment Media Metrics, CKR Interactive's proprietary web-based platform designed to track, measure and evaluate recruitment marketing efforts, has undergone a face lift – introducing Recruitment Media Metrics 2.0.
This turnkey solution eliminates the guesswork from the planning process by providing companies with the ability to precisely monitor and optimize responses from online and print advertisements. Through a dashboard that tracks the unique code embedded within each recruitment ad, employers can view which options are generating the best results and adjust their media mix accordingly, thereby reducing or removing their spend on inefficient candidate sources.
Employers can also utilize Recruitment Media Metrics to provide additional information regarding their company, benefits, culture and available positions to applicants via branded landing pages the candidate is redirected to after clicking on a recruitment ad. The system can also drive candidates directly through an employer's normal application process, with no noticeable difference to the applicant.
"This innovative solution is an absolute necessity for any company wanting to maximize its recruitment ROI," notes CKR Interactive President Curtis Rogers. "It is essential to consistently monitor, measure and analyze your recruitment spending, especially in this economy. Recruitment Media Metrics makes this easy to do."
Key features and benefits include:
- Integration with any applicant tracking system (ATS)
- Easy one-click process
- Precise cost-per-applicant evaluation
- Available 24/7 with no software to install
- Secure, password-protected administrative access
- Real-time reporting
- Ongoing support from your account team
Our recruitment metrics briefing provides great detail on the benefits of tracking your recruitment efforts' ROI.
CAMPBELL, CA — CKR Interactive welcomes Deborah Herman as account/business development director to direct major agency accounts and lead new business development efforts for Southeast Florida. Deborah's 25 years of staffing and recruitment experience will add further to the agency's in-depth recruitment marketing knowledge and expertise across a range of industries.
"She is a great fit because Deborah views herself as a strategic partner for clients," notes Executive Managing Director Georgia Dardick. "I've worked with Deborah through a number of professional organizations and have always been impressed by her leadership. She'll be an asset as we continue to add value to organizations by delivering cost-effective marketing strategies that connect with top talent. It's the perfect start to the new year for us."
Deborah's career in the recruitment marketing industry began at Personnel One, where she led the in-house recruitment marketing department. She then moved on to directional marketing firm DAS Group, building the recruitment advertising practice from the ground up. Most recently, Deborah directed business development at NAS Recruitment Communications.
She is also highly visible within the Florida HR community, having served on the boards of both the Greater Miami Society for Human Resource Management and the Human Resource Association of Broward County, and as a past-president of SMA South Florida. She is currently a district director for the HR Florida State Council.
"I was interested in CKR Interactive because the team shares my passion for top-notch customer service and solutions," says Deborah. "The dedication and creative energy within the organization is inspiring."
When asked what 2010 has in store for the staffing and recruitment industry Deborah explains, "Numerous surveys and studies show that well over 50% of the working population is open to hearing about new job opportunities. As the economy improves, employees will have the confidence to pursue new opportunities, which will result in an uptick in recruitment. Right now is an ideal time for companies to take an honest look at their internal and external employment brands and make the changes necessary to remain competitive."
CAMPBELL, CA — Global recruitment advertising and marketing agency CKR Interactive has announced partnerships with two major video production companies, Beyond Pix and SJB Productions, to augment their video recruitment arm. These new collaborations will enable CKR Interactive clients to take advantage of a powerful visual component that speaks to candidates in an intimate, energetic format.
"Video has so much to offer in the recruitment marketing realm," said Interactive Marketing Director, Skye Callan. "It's a great branding tool and an interactive solution with viral capabilities that is extremely popular in the social media arena. Better than plain text, video helps paint a better picture of what working at a specific company is like."
CKR Interactive's recruitment video solutions have enabled employers to enhance job postings, career sites, email campaigns, event giveaways and more. Video themes have ranged from traditional overviews of companies and facility tours to "day in the life" videos of employees and humorous, viral videos demonstrating company perks, benefits and culture.
In partnership with Beyond Pix and SJB Productions, CKR Interactive is able to provide clients with cutting-edge video technologies to help employers stand out above their competitors and attract top talent. "The limits of video for recruitment are truly endless," Callan noted.
Contact us today to learn how to launch your own video recruitment campaign.
CAMPBELL, CA — Melyssa Bernstein, Emerging Media Specialist for global recruitment advertisement agency CKR Interactive, will be a panel moderator at the Kennedy/Onrec Online Recruitment Conference & Expo 2009, to be held at the Donald E. Stephens Convention Center, in Chicago on November 2-4, 2009.
The panel is entitled, "Corporate Career Sites: What Separates the Best from the Rest?" The focus will be on which career sites can be deemed truly innovative now that the lexicon of Web 2.0 technology, including widgets, dashboards, social media channels, SEO, and blogs, have become commonplace in corporate recruitment vernacular. The panelists will discuss companies that have gone beyond the typical corporate site accoutrements to craft a message that resonates with candidates.
"A career site is critical in today's market and really has become the hub of any recruitment program," Bernstein said. "The career site allows a company to convey who they are and how they work. Deciding on a new career is a huge decision, and an in-depth site with relevant content and tools to communicate with recruiters can really help guide the process."
When asked to single out examples of superlative career hubs, Bernstein highlighted Target, Yahoo!, and Best Buy.
"Best Buy's diversity site is a good example; even the URL engages people with a question: CanYouBeYou.com," Bernstein said. "It contains a blog, so content is fresh and updated regularly. Yahoo! takes engagement to a whole new level by inviting visitors into their Sandbox' to check out new products and provide feedback. The cutting-edge content gives candidates an idea of ongoing projects and a true sense of the culture."
Bernstein has an extensive background in hospitality management and advertising. She is also a former employee of a search engine optimization firm and holds a degree in advertising and PR. Currently she oversees a number of clients and assists the agency with social media initiatives.
CAMPBELL, CA — The chRONNIcle Courage team, which will walk in support of breast cancer patient Ronni Rogers at the 14th Annual Komen Miami/Ft. Lauderdale Race for the Cure®, has surpassed its initial fundraising goal in 48 hours using a range of social media platforms and tactics. The early success places the team among the top fundraising groups in the South Florida walk and has motivated them to more than double their original goal of $2,500 to $5,500.
Captain Georgia Dardick and her teammates used a variety of social media channels to let people know about chRONNIcle Courage and to drive supporters to the online donation page. Among the components, a Facebook group helped the team get the word out to friends, family and professional contacts, as well as provide status updates. All team members are also currently using the chRONNIcle Courage logo for their Facebook profile pictures. In addition, Rogers' 16-year old son started his own Facebook group for the cause, attracting 100 members in just three hours.
LinkedIn emails to professional contacts - some established more than 25 years ago - also generated donations, and additional social media efforts by Dardick connected her with people from the early days of her career at JWT Advertising (formerly known as J. Walter Thompson). It was at JWT that Dardick first met Rogers and began what would become a decades-long friendship. The two reunited professionally in 2003 to launch the East Coast operations for CKR Interactive, where Rogers is currently Executive Vice President.
Rounding out the social media effort, team members also tweeted about the event to their Twitter followers and sent text messages to contacts via their mobile devices.
"We were amazed that we were able to meet our fundraising goal so quickly," notes Dardick. "But even more amazing has been seeing the people who love Ronni unite in her support. It's truly a testament to the many lives she has touched over the years."
To support the chRONNIcle Courage team, please visit their fundraising page or contact us.
CAMPBELL, CA — We're proud to announce that CKR Interactive recently received recognition on the 2009 Inc. 5000 list of fastest growing U.S. companies. Ranking 2,935 on the list, our agency has continued to grow since its launch in 2001 despite the dot.com bust and the current tumultuous economy.
The third annual Inc. 5000 list shows impressive increases in the number of firms devoted to health care, and in those that cater to government. CKR Interactive provides recruitment marketing services and solutions to both these industries, as well as a variety of others including healthcare/biopharm, high tech and hospitality/food service. The Inc.5000 site details CKR Interactive's 95.3% growth with revenue of $11.7 million, showing the agency's success in the advertising and marketing industry.
"We are honored to be recognized on this year's Inc. 5000 list," shared President/CEO Curtis Rogers. "We could not have done it without the support of our outstanding clients, innovative employees and dedicated business partners. Our inclusion on the Inc. 5000 list is a testament to our continued efforts to provide cutting-edge solutions that enable our clients to optimize their recruitment marketing and employer branding efforts."
CAMPBELL, CA — CKR Interactive's social media solutions include a Social Media Analysis to enable employers to uncover and manage their online reputation, as well as social media strategy development that reflects the client's recruitment marketing goals. The agency has a variety of services available to help employers manage their involvement in the social media realm including customized social media hubs, branded profiles, blogging and microblogging, video and podcasting, and much more.
"Social media for recruitment is successful when it is a part of the overall recruitment plan. As another tool in the recruitment solutions toolbox, social media and emerging technologies not only allow employers to build and enhance their employer brand but also allows for interactive relationship building with potential candidates," explains Social Media Expert and Account Executive Melyssa Bernstein. "The ability for employers to join the online conversation can be extremely beneficial attracting top talent, learning more about what's important to the target audience and of course promoting job opportunities."
Learn more about our social media recruitment solutions or contact us to get started!
CAMPBELL, CA — CKR Interactive's Ft. Lauderdale office has been named to the South Florida Business Journal's 2009 Top 25 Advertising Agencies list for the second consecutive year. Each year the South Florida Business Journal publishes lists of the area's "Top 25" companies by service category. The lists, compiled by Business Journal researchers and local market experts, are used by top business-decision makers throughout the region and across the country. An agency's annual billings are among the criteria used to compile the 2009 Top 25 Advertising Agencies List.
The timing of the announcement is of particular significance as the Ft. Lauderdale office is celebrating its sixth anniversary.
"Our inclusion on the Top 25 Advertising Agencies list for the second year in a row, especially during these tough economic times, displays our agency's expertise and our commitment to clients," shared Managing Director Georgia Dardick. "We're honored to be recognized for our continued success in South Florida, and are looking forward to continuing our efforts to help our clients optimize their efforts in the ever-changing recruitment realm."
Major clients served by CKR Interactive's South Florida office include Benihana, Hard Rock Cafe International, Aventura Hospital and Medical Center, and NCH Healthcare.
CAMPBELL, CA — CKR Interactive has developed a recruitment marketing plan for healthcare leader Banner Health that has not only brought in experienced candidates, but multiple awards as well. Specifically, the agency developed a multimedia campaign to help the Phoenix, Arizona-based healthcare system recruit top talent for its rural facilities. This campaign is tailored to promote the benefits of small town living, a local workplace and Banner Health's excellent employer brand, and address the hardships of healthcare recruiting in rural areas.
To create and launch the campaign, CKR Interactive did thorough research that included migration trends and demographics for all the various hard-to-fill positions at Banner Health, and crafted an entire media campaign that focused on drawing people to consider moving to a small town. CKR Interactive created a website specifically for this campaign, as well as a variety of print and rotating banner ads that focused on key selling factors of living in a small town. CKR Interactive then tracked the success of these ads using its media tracking product, Recruitment Media Metrics™, and found that the ads have brought in a large increase of site traffic.
These ads have received numerous awards, including HealthLeaders Media and Aster awards, and have also been found by the Ad-Q Studies division of Harvey Research, Inc. to be the best performing ads when competing against other recruitment-based ads in publications.
"We're very pleased with the performance of the "Small Town Living" campaign to date," explained Amiksha Patel, Director of Healthcare at CKR Interactive. "We'll continue to track the number of applications received and hired made from this campaign, in order to provide Banner Health with an analysis of the ROI and recommendations for future campaigns."
CAMPBELL, CA — CKR Interactive has just expanded ExCELLerate, its complete, mobile recruitment marketing solution, to include mobile job Web sites, scan marketing and Bluecasting. These exciting new features bring together CKR Interactive's recruitment advertising expertise and mJob's cutting-edge mobile technology to enable employers to launch well-rounded, successful mobile recruiting campaigns.
The product expansion features include:
- Mobile job web sites: Chances are that the majority of employers' career sites don't look great on mobile devices, and prospective candidates viewing a company's site for job opportunity information will have a tough time doing so. With ExCELLerate's mobile job search sites, employers can guarantee that any potential candidate with a mobile Web browser can view their jobs in any of the thousands of mobile formats and easily apply to them via the employer's applicant tracking system when they are online.
- Scan marketing: This feature brings employers' jobs and employment brand to life with the click of a camera phone, delivering real-time content to job seekers precisely when they're engaged with the employer and potential job opportunities.
- Bluecasting: The ultimate in proximity marketing, employers can use Bluecasting to send out customized messages to prospective candidates with Bluetooth-enabled phones. This feature is great for career fairs, college recruiting events and more.
ExCELLerate enables instant message delivery to motivated prospects who are interested in an employer's opportunities, and makes it easier to attract both active and passive candidates. This solution is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.
"CKR Interactive is excited about our new partnership with mJob, as their robust mobile marketing solutions and well-rounded knowledge of the recruitment industry will further expand and strengthen our mobile recruitment marketing solution ExCELLerate," explains Skye Callan, Manager of Interactive Product Development. "We're looking forward to helping our clients take advantage of this technology. Mobile recruitment marketing will allow them to target and attract prospective candidates (both active and passive), as well as maintain ongoing communications with their pipeline of top talent, and is a great addition to any recruitment marketing plan."
"I'm pleased that mJob will be able to assist CKR Interactive's clients with their mobile initiatives," mJob CEO Joel Cheesman said. "CKR Interactive recognized that providing their clients with the option of a mobile site ensures they remain on the cutting-edge of recruiting technology and gives their clients a leg-up in an increasingly competitive landscape. We look forward to powering these initiatives and helping their clients enjoy a productive, cost-effective mobile strategy."
CAMPBELL, CA — CKR Interactive has been selected by several Adventist hospitals in Northern California to be the group's new recruitment advertising agency. The group of hospitals, all affiliates of Adventist Health, is comprised of St. Helena Hospital, St. Helena Hospital Clearlake, Frank R. Howard Memorial Hospital, and Ukiah Valley Medical Center. CKR Interactive was selected in a recent competitive review of several ad agencies. The agency was chosen to partner with the hospitals on all of their employment communications efforts, including employer branding, online and print advertising, direct mail, and internal communications such as a new employee referral program. With the shortage of qualified healthcare professionals in many areas that hospitals currently face, it is vitally important to choose a strategic advertising agency to help recruit a qualified workforce to the hospitals as the needs of the patient populations continue to grow.
"We're honored and thrilled to be chosen by these hospitals," commented Curtis Rogers, President of CKR Interactive. "Adventist Health has a long and rich history of serving their communities with the highest level of care, and we look forward to helping them attract, recruit, and retain outstanding employees to continue with their tradition of service. We currently work with several other Adventist Health affiliates, and now being selected by the group in Northern California really speaks to our agency's expertise in healthcare and our reputation of providing outstanding service to our clients."
"We chose CKR Interactive for several reasons: their creative capabilities and unique new ideas, our working relationship and past experience with the agency, and perhaps most importantly the fact that they truly understand Adventist Health's philosophy and faith-based culture," said Rick Dodds, Administrative Director of Human Resources at Ukiah Valley Medical Center. "It was evident that they did their homework on us and our competition and understand our recruitment needs. We look forward to a long partnership with CKR Interactive as they help us attract top talent to our hospitals in the area."
CAMPBELL, CA — CKR Interactive has launched its online employee referral program (ERP) solution Referral Max. Referral Max was developed to make launching and managing an ERP simple and cost-effective. This interactive recruitment solution makes it easy for employees to refer top talent and for employers to track all referrals and hires made.
A front-end interface enables employees to refer talented individuals to current openings, specially identified hot jobs, or future opportunities, while a back-end system allows employers to manage the complete referral process. Plus, real-time statistics, metrics and customized reports are just a few clicks away. Now organizations in all industries can eliminate processing referrals manually and have a powerful employee referral program.
"Referral Max has been working wonders for our clients. We've incorporated many best practices of successful employee referral programs into Referral Max, such as automatic updates to the employee notifying them of the status of their referrals," explains Skye Callan, Manager of Interactive Product Development. "This product, along with CKR Interactive's award-winning account and creative teams' services, ensure a successful employee referral program."
Contact us to get started with Referral Max today!
CAMPBELL, CA — CKR Interactive has released ExCELLerate™, its complete, mobile recruitment marketing solution. ExCELLerate provides several customized campaign options, allowing for enhanced mobile marketing versatility, to enable employers to target, attract and maintain ongoing communications with prospective candidates. This innovative solution brings the power of mobile marketing to clients' recruitment efforts to help employers attract the top talent they need.
- Approximately 4 billion cell phones worldwide by the end of 2008
- 53% of US cell phone subscriber base (or 138 million people) use text messaging
- More than 76% of consumers aged 18-24 communicate via this medium
- The average response rate to a mobile call to action is 12%, versus 2% for traditional media, open rates are three times that of email (over90% of text messages are read by the recipient), click through rates can be up to 25 times higher than email, and the average time to open a mobile marketing message is 30 minutes while email's average is 24 hours.
ExCELLerate enables instant message delivery to motivated prospects who are interested in your company, and makes it easier to attract both active and passive candidates. This solution is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.
"As mobile use will continue to rise for the foreseeable future, marketing to mobile customers provides an outstanding opportunity for employers to reach and attract the top talent they need with ease," notes CKR Interactive President/CEO Curtis Rogers. Learn more about ExCELLerate, or contact us to launch your mobile recruitment marketing campaign.
CAMPBELL, CA — The Ad--Q Studies division of Harvey Research, Inc. announced in its Readership Study of the September 2008 issue of NURSEWEEK that an advertisement designed by CKR Interactive (www.ckrinteractive.com) had the best performance of all the ads placed in the issue. CKR Interactive designed the ad for its Phoenix, Arizona-based client, Banner Health, one of the largest nonprofit healthcare systems in the country. The ad was part of a multimedia recruitment marketing campaign launched and managed by CKR Interactive, which aimed to promote an open house event to recruit experienced nurses.
Ad--Q Studies conducted a Readership Study to find what portion of NURSEWEEK readers recalled seeing and reading each of the advertisements included in the September 2008 issue, and what portion of readers actively seeking employment recalled seeing and reading each of the ads. Banner Health's ad received the highest performance score, despite larger competing ads running more frequently. In fact, the advertisement received 33 more points than the ad with the second highest performance score.
"Really taking the time to know and understand our clients has probably been the biggest advantage to creating not only relevant and unexpected ads, but campaigns that drive the right people to seek employment with a particular client's company. When we say "We Get You" it's not just a tagline, it's our entire approach to recruitment advertising," said Craig Freitag, Vice President of Creative Services. Check out our recruitment marketing creative or contact us to learn more.
CAMPBELL, CA — CKR Interactive has released OpporTUNEty, its downloadable music, recruitment marketing solution. OpporTUNEty comes complete with a personalized, online music store, website and downloadable song gift cards to give away at events such as career fairs, open houses, industry meetings and for on campus recruiting. This innovative solution brings together CKR Interactive's recruitment advertising expertise and hard-hitting promotional products, to give the marketing power of downloadable music to clients' recruitment efforts.
OpporTUNEty taps into the growing trend of online music to ensure high rate of usage with over 2,000,000 songs to choose from, and is compatible with all digital music players for widespread use. Furthermore, this solution provides a centralized location (secure, password protected database) of prospective candidate information from your recruiting events, which can be used for follow up and future recruitment marketing campaigns. OpporTUNEty is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.
"We're very excited to offer this innovative recruiting solution to our clients," said President/CEO Curtis Rogers. "OpporTUNEty provides easy employer branding, and is an excellent way to recruit top talent of all ages. Who doesn't love free music?"
Getting started with OpporTUNEty is easy. Learn more about this innovative recruitment solution, or contact us for more information.
CAMPBELL, CA — CKR Interactive has been selected by San Antonio Community Hospital (SACH) in Upland, CA as the hospital's new recruitment advertising agency. CKR Interactive was chosen from a group of ad agencies in a recent competitive review. The agency was selected to partner with the hospital on all of their employment communications efforts, including online advertising, direct mail, targeted print advertising and internal communications such as a new employee referral program. With the shortage of qualified healthcare professionals in many areas that hospitals currently face, it is vitally important to choose a strategic advertising agency to help recruit a qualified workforce to SACH as the hospital continues to grow.
"We're thrilled to be chosen by SACH," commented Curtis Rogers, President of CKR Interactive. "The hospital has a rich history of serving their community for over 100 years, and we look forward to helping them attract, recruit, and retain outstanding employees to continue with their tradition of service. Being selected by SACH really speaks to our agency's expertise in healthcare and our reputation of providing outstanding service to our clients."
"We chose CKR Interactive for several reasons, one of which was their creative capabilities and unique new ideas that they presented to us," said the Vice President of Human Resources at SACH. "It was evident that they did their homework on us and our competition and truly understand our history and culture. We look forward to a long partnership with CKR Interactive as they help us attract top talent to work at our hospital."
CAMPBELL, CA — CKR Interactive's Ft. Lauderdale office has been named to the South Florida Business Journal's 2008 Top 25 Advertising Agencies list. Published each year, the list is compiled by Business Journal researchers and local market experts. It is used by top business-decision makers throughout the region and across the country.
An agency's annual billings are among the criteria used to compile the 2008 Top 25 Advertising Agencies List. CKR was the only agency specializing in the recruitment marketing and advertising niche to be included.
"We're thrilled to be recognized for our continued success in South Florida," notes Executive Vice President Ronni Rogers. "To grow this much in such a competitive market—and in just a few short years—really speaks to our agency's expertise and our commitment to clients."
The timing of the announcement is of particular significance as the Ft. Lauderdale office is celebrating its 5th anniversary.
CAMPBELL, CA — India-based Pinxit Blue is the latest recruitment marketing firm to become a OneAgent partner. CKR Interactive recently established OneAgent as a joint venture with ThirtyThree in the United Kingdom and Re.Agent in Australia.
The new company delivers employer branding and recruitment marketing expertise on an international scale. Clients with global hiring needs will benefit from OneAgent's centralized account management, local market knowledge and outstanding service.
"We're excited because this venture allows CKR Interactive to continue to do what it does best — deliver a high level of customer service — on a global scale," notes Curtis Rogers, CKR Interactive president and One Agent co-founder.
Pinxit Blue has three offices in India: Mumbai, Bangalore and Hyderabad. ThirtyThree's locations include London and Bristol with plans to open an office in Edinburgh. Based in Sydney, Re.Agent also has an office in Brisbane.
CAMPBELL, CA — CKR Interactive announces the expansion of its U.S. presence through the opening of a Phoenix office. Recent account wins — such as Banner Health, one of the largest nonprofit health care systems in the country — have helped spur the agency's growth in the Southwest. Clients within the region will have full access to the agency's wide range of recruitment marketing services and its suite of interactive products and services.
CAMPBELL, CA — CKR Group has changed its name to CKR Interactive, emphasizing its expanded recruitment marketing service offerings and continued agency growth. The new name was chosen to reflect the agency's strength in online recruiting strategies and the availability of an entire suite of interactive tools and programs.
"The whole industry has changed dramatically over the past decade—both the way people find jobs and the way companies recruit talent," notes President Curtis Rogers. "More and more of our clients are seeking interactive solutions to meet their hiring goals. Shifting our focus was just a natural progression in helping them succeed."
All existing advertising services are still available-however, clients can now take advantage of a comprehensive interactive recruitment capabilities. Review our history page about our name change.
CAMPBELL, CA — Account Executive Melyssa Bernstein has been appointed to the board of the Staffing Management Association in South Florida—she will serve as the board secretary.
Melyssa has 10+ years of experience in advertising and marketing and provides strategic guidance and planning services to a range of CKR Interactive clients, from Hard Rock International and Ruth's Chris Steakhouse to Martin Memorial Health Systems and BankAtlantic.
Her solid recruitment marketing background will add to the existing knowledge and resources offered through the Staffing Management Association of South Florida—a formal interest group affiliated with the Society for Human Resources.
CAMPBELL, CA — In October 2007, three CKR Interactive recruitment marketing experts shared employer branding and communication insights at the National Restaurant Association's HR Study Group Meeting in Portland, Oregon.
CKR Interactive President Curtis Rogers, Executive Vice President Ronni Rogers and Account Executive Melyssa Bernstein counseled human resource executives from across the country in a range of recruitment marketing topics during a 90-minute workshop. Specific subjects included new ways of looking at the employer brand and how to effectively communicate an organization's unique qualities to prospective employees.
Concepts were reinforced through hands-on activities. One exercise challenged attendees to express the employer brand of well-known companies, such as Disney, Starbucks and Southwest Airlines, only through images selected from magazines.
In addition to employer branding and communications, CKR Interactive also brought the HR executives up-to-speed on the latest interactive recruiting tools.
CAMPBELL, CA — CKR Interactive announces the addition of three major healthcare clients: Banner Health, Northeast Georgia Health System and Lee Memorial Health System. The organizations selected CKR Interactive for the agency's expertise in research & planning, creative development, marketing communications and interactive solutions.
Banner Health is one of the largest, nonprofit health care systems in the country. With locations throughout Alaska, Arizona, California, Colorado, Nebraska, Nevada and Wyoming, its workforce includes more than 27,000 employees.
Northeast Georgia Health System serves almost 700,000 people in more than 13 counties across Northeast Georgia. All revenue generated above operating expenses is returned to the community through improved services and new programs.
Lee Memorial Health System (LMHS) is a leading provider of health care in Southwest Florida. Founded in 1916, the system has more than 8,000 employees and is the largest community-owned health care system in the area.
CAMPBELL, CA — We have all heard of the old saying that the cobbler's children have no shoes. So you can understand our elation that with the launch of our new website we are no longer barefoot but rather are sporting some snazzy black slingbacks, fluorescent old school Converse All-Stars, and fuzzy bunny slippers. You get the drift.
If you are interested in a new pair of shoes, whether they are for comfort, speed, or style, we would love to get our foot in the door and provide you with the services that will keep you on your path of recruitment success.
CAMPBELL, CA — CKR Interactive took home awards in the following categories: College, Retention Programs, Media Plans and Print Advertising, Color. Our Global partner headquartered in the Netherlands, Maximum, took home awards in the following areas: Global Communications in Print, Online Media and Multi-Media Campaign. CKR Interactive has consistently been awarded for their innovation and creative capabilities, winning Grand Prizes in both Color Campaigns and Online Advertising categories in the two previous years.
We look forward to the 2008 CEA's in Nashville and the opportunity to showcase our top-notch work again.