Technology Tips

SEM & SEO for HR
According to Hitwise, a leading competitive intelligence and website monitoring service, Google was the most popular destination among online audiences in the United States in April 2008. It’s not surprising, given that Americans generate millions of searches daily to learn more about companies, products and services.

Today, many individuals now turn to search engines to begin a hunt for a new job. Current estimates place job-related keyword searches at around 35 million per month. This means that employers with ongoing hiring needs can now benefit from two strategies that have long been the domain of IT and marketing — Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

SEM includes paid tactics to improve your visibility among search engine results, such as paid advertising listings or sponsorship ads. Paid listings are served when a user has entered keywords that match the advertiser’s program, such as “IT jobs” or “IT jobs, Florida.” Programs can be developed for major search engines, such as Google and Yahoo, as well as a more recent entry to the field — Indeed.com, a job-specific search engine.

SEO efforts focus on building websites that are optimized for search engines to help improve rankings. Some of the components of SEO include keyword optimization and making sure that your pages are structured so that search engine spiders can read and index your site’s content.

Get started today — talk to us to see how we can help you build successful SEM and SEO programs.