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Recruitment Media Metrics™ 2.0 Now Available for Employers

January 29, 2010

Recruitment Media Metrics, CKR Interactive's proprietary web-based platform designed to track, measure and evaluate recruitment marketing efforts, has undergone a face lift – introducing Recruitment Media Metrics 2.0.

This turnkey solution eliminates the guesswork from the planning process by providing companies with the ability to precisely monitor and optimize responses from online and print advertisements. Through a dashboard that tracks the unique code embedded within each recruitment ad, employers can view which options are generating the best results and adjust their media mix accordingly, thereby reducing or removing their spend on inefficient candidate sources.

Employers can also utilize Recruitment Media Metrics to provide additional information regarding their company, benefits, culture and available positions to applicants via branded landing pages the candidate is redirected to after clicking on a recruitment ad. The system can also drive candidates directly through an employer’s normal application process, with no noticeable difference to the applicant.

"This innovative solution is an absolute necessity for any company wanting to maximize its recruitment ROI," notes CKR Interactive President Curtis Rogers. "It is essential to consistently monitor, measure and analyze your recruitment spending, especially in this economy. Recruitment Media Metrics makes this easy to do."

Key features and benefits include:

  • Integration with any applicant tracking system (ATS)
  • Easy one-click process
  • Precise cost-per-applicant evaluation
  • Available 24/7 with no software to install
  • Secure, password-protected administrative access
  • Real-time reporting
  • Ongoing support from your account team

Our recruitment metrics briefing provides great detail on the benefits of tracking your recruitment efforts' ROI.

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CKR Interactive Expands South Florida Office

January 8, 2010

CKR Interactive welcomes Deborah Herman as account/business development director to direct major agency accounts and lead new business development efforts for Southeast Florida. Deborah's 25 years of staffing and recruitment experience will add further to the agency's in-depth recruitment marketing knowledge and expertise across a range of industries.

"She is a great fit because Deborah views herself as a strategic partner for clients," notes Executive Managing Director Georgia Dardick. "I've worked with Deborah through a number of professional organizations and have always been impressed by her leadership. She'll be an asset as we continue to add value to organizations by delivering cost-effective marketing strategies that connect with top talent. It's the perfect start to the new year for us."

Deborah's career in the recruitment marketing industry began at Personnel One, where she led the in-house recruitment marketing department. She then moved on to directional marketing firm DAS Group, building the recruitment advertising practice from the ground up. Most recently, Deborah directed business development at NAS Recruitment Communications.

She is also highly visible within the Florida HR community, having served on the boards of both the Greater Miami Society for Human Resource Management and the Human Resource Association of Broward County, and as a past-president of SMA South Florida. She is currently a district director for the HR Florida State Council.

"I was interested in CKR Interactive because the team shares my passion for top-notch customer service and solutions," says Deborah. "The dedication and creative energy within the organization is inspiring."

When asked what 2010 has in store for the staffing and recruitment industry Deborah explains, "Numerous surveys and studies show that well over 50% of the working population is open to hearing about new job opportunities. As the economy improves, employees will have the confidence to pursue new opportunities, which will result in an uptick in recruitment. Right now is an ideal time for companies to take an honest look at their internal and external employment brands and make the changes necessary to remain competitive."

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CKR Interactive Launches Enhanced Video Solutions for HR Recruitment Community

November 18, 2009

Global recruitment advertising and marketing agency CKR Interactive has announced partnerships with two major video production companies, Beyond Pix and SJB Productions, to augment their video recruitment arm. These new collaborations will enable CKR Interactive clients to take advantage of a powerful visual component that speaks to candidates in an intimate, energetic format.

"Video has so much to offer in the recruitment marketing realm," said Interactive Marketing Director, Skye Callan. "It's a great branding tool and an interactive solution with viral capabilities that is extremely popular in the social media arena. Better than plain text, video helps paint a better picture of what working at a specific company is like."

CKR Interactive's recruitment video solutions have enabled employers to enhance job postings, career sites, email campaigns, event giveaways and more. Video themes have ranged from traditional overviews of companies and facility tours to "day in the life" videos of employees and humorous, viral videos demonstrating company perks, benefits and culture.

In partnership with Beyond Pix and SJB Productions, CKR Interactive is able to provide clients with cutting-edge video technologies to help employers stand out above their competitors and attract top talent. "The limits of video for recruitment are truly endless," Callan noted.

Contact us today to learn how to launch your own video recruitment campaign.

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CKR Interactive Makes the 2009 Inc. 5000 List of Fastest Growing U.S. Companies

August 17, 2009

We're proud to announce that CKR Interactive recently received recognition on the 2009 Inc. 5000 list of fastest growing U.S. companies. Ranking 2,935 on the list, our agency has continued to grow since its launch in 2001 despite the dot.com bust and the current tumultuous economy.

The third annual Inc. 5000 list shows impressive increases in the number of firms devoted to health care, and in those that cater to government. CKR Interactive provides recruitment marketing services and solutions to both these industries, as well as a variety of others including healthcare/biopharm, high tech and hospitality/food service. The Inc.5000 site details CKR Interactive's 95.3% growth with revenue of $11.7 million, showing the agency's success in the advertising and marketing industry.

"We are honored to be recognized on this year's Inc. 5000 list," shared President/CEO Curtis Rogers. "We could not have done it without the support of our outstanding clients, innovative employees and dedicated business partners. Our inclusion on the Inc. 5000 list is a testament to our continued efforts to provide cutting-edge solutions that enable our clients to optimize their recruitment marketing and employer branding efforts."

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CKR Interactive Presents at Kennedy/Onrec Online Recruitment Conference & Expo 2009

October 26, 2009

Melyssa Bernstein, Emerging Media Specialist for global recruitment advertisement agency CKR Interactive, will be a panel moderator at the Kennedy/Onrec Online Recruitment Conference & Expo 2009, to be held at the Donald E. Stephens Convention Center, in Chicago on November 2-4, 2009.

The panel is entitled, "Corporate Career Sites: What Separates the Best from the Rest?" The focus will be on which career sites can be deemed truly innovative now that the lexicon of Web 2.0 technology, including widgets, dashboards, social media channels, SEO, and blogs, have become commonplace in corporate recruitment vernacular. The panelists will discuss companies that have gone beyond the typical corporate site accoutrements to craft a message that resonates with candidates.

"A career site is critical in today's market and really has become the hub of any recruitment program," Bernstein said. "The career site allows a company to convey who they are and how they work. Deciding on a new career is a huge decision, and an in-depth site with relevant content and tools to communicate with recruiters can really help guide the process."

When asked to single out examples of superlative career hubs, Bernstein highlighted Target, Yahoo!, and Best Buy.

"Best Buy's diversity site is a good example; even the URL engages people with a question: CanYouBeYou.com," Bernstein said. "It contains a blog, so content is fresh and updated regularly. Yahoo! takes engagement to a whole new level by inviting visitors into their ‘Sandbox' to check out new products and provide feedback. The cutting-edge content gives candidates an idea of ongoing projects and a true sense of the culture."

Bernstein has an extensive background in hospitality management and advertising. She is also a former employee of a search engine optimization firm and holds a degree in advertising and PR. Currently she oversees a number of clients and assists the agency with social media initiatives.

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CKR Interactive Makes the 2009 Inc. 5000 List of Fastest Growing U.S. Companies

August 17, 2009

We're proud to announce that CKR Interactive recently received recognition on the 2009 Inc. 5000 list of fastest growing U.S. companies. Ranking 2,935 on the list, our agency has continued to grow since its launch in 2001 despite the dot.com bust and the current tumultuous economy.

The third annual Inc. 5000 list shows impressive increases in the number of firms devoted to health care, and in those that cater to government. CKR Interactive provides recruitment marketing services and solutions to both these industries, as well as a variety of others including healthcare/biopharm, high tech and hospitality/food service. The Inc.5000 site details CKR Interactive's 95.3% growth with revenue of $11.7 million, showing the agency's success in the advertising and marketing industry.

"We are honored to be recognized on this year's Inc. 5000 list," shared President/CEO Curtis Rogers. "We could not have done it without the support of our outstanding clients, innovative employees and dedicated business partners. Our inclusion on the Inc. 5000 list is a testament to our continued efforts to provide cutting-edge solutions that enable our clients to optimize their recruitment marketing and employer branding efforts."

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Please Support Our EVP Ronni Rogers & the chRONNIcle COURAGE Team's Efforts to Save Lives and End Breast Cancer Forever

October 12, 2009

The chRONNIcle Courage team, which will walk in support of breast cancer patient Ronni Rogers at the 14th Annual Komen Miami/Ft. Lauderdale Race for the Cure®, has surpassed its initial fundraising goal in 48 hours using a range of social media platforms and tactics. The early success places the team among the top fundraising groups in the South Florida walk and has motivated them to more than double their original goal of $2,500 to $5,500.

Captain Georgia Dardick and her teammates used a variety of social media channels to let people know about chRONNIcle Courage and to drive supporters to the online donation page. Among the components, a Facebook group helped the team get the word out to friends, family and professional contacts, as well as provide status updates. All team members are also currently using the chRONNIcle Courage logo for their Facebook profile pictures. In addition, Rogers' 16-year old son started his own Facebook group for the cause, attracting 100 members in just three hours.

LinkedIn emails to professional contacts – some established more than 25 years ago – also generated donations, and additional social media efforts by Dardick connected her with people from the early days of her career at JWT Advertising (formerly known as J. Walter Thompson). It was at JWT that Dardick first met Rogers and began what would become a decades-long friendship. The two reunited professionally in 2003 to launch the East Coast operations for CKR Interactive, where Rogers is currently Executive Vice President.

Rounding out the social media effort, team members also tweeted about the event to their Twitter followers and sent text messages to contacts via their mobile devices.

"We were amazed that we were able to meet our fundraising goal so quickly," notes Dardick. "But even more amazing has been seeing the people who love Ronni unite in her support. It's truly a testament to the many lives she has touched over the years."

To support the chRONNIcle Courage team, please visit their fundraising page or contact us.

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CKR Interactive Makes the 2009 Inc. 5000 List of Fastest Growing U.S. Companies

August 17, 2009

We're proud to announce that CKR Interactive recently received recognition on the 2009 Inc. 5000 list of fastest growing U.S. companies. Ranking 2,935 on the list, our agency has continued to grow since its launch in 2001 despite the dot.com bust and the current tumultuous economy.

The third annual Inc. 5000 list shows impressive increases in the number of firms devoted to health care, and in those that cater to government. CKR Interactive provides recruitment marketing services and solutions to both these industries, as well as a variety of others including healthcare/biopharm, high tech and hospitality/food service. The Inc.5000 site details CKR Interactive's 95.3% growth with revenue of $11.7 million, showing the agency's success in the advertising and marketing industry.

"We are honored to be recognized on this year's Inc. 5000 list," shared President/CEO Curtis Rogers. "We could not have done it without the support of our outstanding clients, innovative employees and dedicated business partners. Our inclusion on the Inc. 5000 list is a testament to our continued efforts to provide cutting-edge solutions that enable our clients to optimize their recruitment marketing and employer branding efforts."

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CKR Interactive Provides Social Recruitment Solutions for HR Community

July 31, 2009

Global recruitment advertising agency CKR Interactive announces the expansion of its social media analysis and services to help employers optimize their recruitment efforts, as well as strengthen their employer brand and ongoing communications with prospective candidates.

CKR Interactive's social media solutions include a Social Media Analysis to enable employers to uncover and manage their online reputation, as well as social media strategy development that reflects the client's recruitment marketing goals. The agency has a variety of services available to help employers manage their involvement in the social media realm including customized social media hubs, branded profiles, blogging and microblogging, video and podcasting, and much more.

"Social media for recruitment is successful when it is a part of the overall recruitment plan. As another tool in the recruitment solutions toolbox, social media and emerging technologies not only allow employers to build and enhance their employer brand but also allows for interactive relationship building with potential candidates," explains Social Media Expert and Account Executive Melyssa Bernstein. "The ability for employers to join the online conversation can be extremely beneficial attracting top talent, learning more about what's important to the target audience and of course promoting job opportunities."

Learn more about our social media recruitment solutions or contact us to get started!

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South Florida Business Journal Names CKR Interactive as a Top Ad Agency

July 23, 2009

CKR Interactive's Ft. Lauderdale office has been named to the South Florida Business Journal's 2009 Top 25 Advertising Agencies list for the second consecutive year. Each year the South Florida Business Journal publishes lists of the area's "Top 25" companies by service category. The lists, compiled by Business Journal researchers and local market experts, are used by top business-decision makers throughout the region and across the country. An agency's annual billings are among the criteria used to compile the 2009 Top 25 Advertising Agencies List.

The timing of the announcement is of particular significance as the Ft. Lauderdale office is celebrating its sixth anniversary.

"Our inclusion on the Top 25 Advertising Agencies list for the second year in a row, especially during these tough economic times, displays our agency's expertise and our commitment to clients," shared Managing Director Georgia Dardick. "We're honored to be recognized for our continued success in South Florida, and are looking forward to continuing our efforts to help our clients optimize their efforts in the ever-changing recruitment realm."

Major clients served by CKR Interactive's South Florida office include Benihana, Hard Rock Cafe International, Aventura Hospital and Medical Center, and NCH Healthcare.

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CKR Interactive Develops Award-Winning Rural Recruitment Marketing Campaign

June 11, 2009

CKR Interactive has developed a recruitment marketing plan for healthcare leader Banner Health that has not only brought in experienced candidates, but multiple awards as well. Specifically, the agency developed a multimedia campaign to help the Phoenix, Arizona-based healthcare system recruit top talent for its rural facilities. This campaign is tailored to promote the benefits of small town living, a local workplace and Banner Health's excellent employer brand, and address the hardships of healthcare recruiting in rural areas.

To create and launch the campaign, CKR Interactive did thorough research that included migration trends and demographics for all the various hard-to-fill positions at Banner Health, and crafted an entire media campaign that focused on drawing people to consider moving to a small town. CKR Interactive created a website specifically for this campaign, as well as a variety of print and rotating banner ads that focused on key selling factors of living in a small town. CKR Interactive then tracked the success of these ads using its media tracking product, Recruitment Media Metrics™, and found that the ads have brought in a large increase of site traffic.

These ads have received numerous awards, including HealthLeaders Media and Aster awards, and have also been found by the Ad-Q Studies division of Harvey Research, Inc. to be the best performing ads when competing against other recruitment-based ads in publications.

"We're very pleased with the performance of the "Small Town Living" campaign to date," explained Amiksha Patel, Director of Healthcare at CKR Interactive. "We'll continue to track the number of applications received and hired made from this campaign, in order to provide Banner Health with an analysis of the ROI and recommendations for future campaigns."

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CKR Interactive Expands its Mobile Recruitment Marketing Solution "ExCELLerate™" in Partnership with mJob

May 4, 2009

CKR Interactive has just expanded ExCELLerate™, its complete, mobile recruitment marketing solution, to include mobile job Web sites, scan marketing and Bluecasting. These exciting new features bring together CKR Interactive's recruitment advertising expertise and mJob's cutting-edge mobile technology to enable employers to launch well-rounded, successful mobile recruiting campaigns.

The product expansion features include:

  • Mobile job web sites: Chances are that the majority of employers' career sites don't look great on mobile devices, and prospective candidates viewing a company's site for job opportunity information will have a tough time doing so. With ExCELLerate's mobile job search sites, employers can guarantee that any potential candidate with a mobile Web browser can view their jobs in any of the thousands of mobile formats and easily apply to them via the employer's applicant tracking system when they are online.
  • Scan marketing: This feature brings employers' jobs and employment brand to life with the click of a camera phone, delivering real-time content to job seekers precisely when they're engaged with the employer and potential job opportunities.
  • Bluecasting: The ultimate in proximity marketing, employers can use Bluecasting to send out customized messages to prospective candidates with Bluetooth-enabled phones. This feature is great for career fairs, college recruiting events and more.

ExCELLerate enables instant message delivery to motivated prospects who are interested in an employer's opportunities, and makes it easier to attract both active and passive candidates. This solution is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.

"CKR Interactive is excited about our new partnership with mJob, as their robust mobile marketing solutions and well-rounded knowledge of the recruitment industry will further expand and strengthen our mobile recruitment marketing solution – ExCELLerate," explains Skye Callan, Manager of Interactive Product Development. "We're looking forward to helping our clients take advantage of this technology. Mobile recruitment marketing will allow them to target and attract prospective candidates (both active and passive), as well as maintain ongoing communications with their pipeline of top talent, and is a great addition to any recruitment marketing plan."

"I'm pleased that mJob will be able to assist CKR Interactive's clients with their mobile initiatives," mJob CEO Joel Cheesman said. "CKR Interactive recognized that providing their clients with the option of a mobile site ensures they remain on the cutting-edge of recruiting technology and gives their clients a leg-up in an increasingly competitive landscape. We look forward to powering these initiatives and helping their clients enjoy a productive, cost-effective mobile strategy."

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CKR Interactive is Chosen as the New Recruitment Advertising Agency for several Adventist Hospitals

April 20, 2009

CKR Interactive has been selected by several Adventist hospitals in Northern California to be the group's new recruitment advertising agency. The group of hospitals, all affiliates of Adventist Health, is comprised of St. Helena Hospital, St. Helena Hospital Clearlake, Frank R. Howard Memorial Hospital, and Ukiah Valley Medical Center. CKR Interactive was selected in a recent competitive review of several ad agencies. The agency was chosen to partner with the hospitals on all of their employment communications efforts, including employer branding, online and print advertising, direct mail, and internal communications such as a new employee referral program. With the shortage of qualified healthcare professionals in many areas that hospitals currently face, it is vitally important to choose a strategic advertising agency to help recruit a qualified workforce to the hospitals as the needs of the patient populations continue to grow.

"We're honored and thrilled to be chosen by these hospitals," commented Curtis Rogers, President of CKR Interactive. "Adventist Health has a long and rich history of serving their communities with the highest level of care, and we look forward to helping them attract, recruit, and retain outstanding employees to continue with their tradition of service. We currently work with several other Adventist Health affiliates, and now being selected by the group in Northern California really speaks to our agency's expertise in healthcare and our reputation of providing outstanding service to our clients."

"We chose CKR Interactive for several reasons: their creative capabilities and unique new ideas, our working relationship and past experience with the agency, and perhaps most importantly the fact that they truly understand Adventist Health's philosophy and faith-based culture," said Rick Dodds, Administrative Director of Human Resources at Ukiah Valley Medical Center. "It was evident that they did their homework on us and our competition and understand our recruitment needs. We look forward to a long partnership with CKR Interactive as they help us attract top talent to our hospitals in the area."

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CKR Interactive Proudly Announces its Online Employee Referral Program Solution – Referral Max™

April 13, 2009

CKR Interactive has launched its online employee referral program (ERP) solution Referral Max. Referral Max was developed to make launching and managing an ERP simple and cost-effective. This interactive recruitment solution makes it easy for employees to refer top talent and for employers to track all referrals and hires made.

A front-end interface enables employees to refer talented individuals to current openings, specially identified hot jobs, or future opportunities, while a back-end system allows employers to manage the complete referral process. Plus, real-time statistics, metrics and customized reports are just a few clicks away. Now organizations in all industries can eliminate processing referrals manually and have a powerful employee referral program.

"Referral Max has been working wonders for our clients. We've incorporated many best practices of successful employee referral programs into Referral Max, such as automatic updates to the employee notifying them of the status of their referrals," explains Skye Callan, Manager of Interactive Product Development. "This product, along with CKR Interactive's award-winning account and creative teams' services, ensure a successful employee referral program."

Contact us to get started with Referral Max today!

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CKR Interactive Launches Mobile Recruitment Marketing Solution

March 4, 2009

CKR Interactive has released ExCELLerate™, its complete, mobile recruitment marketing solution. ExCELLerate provides several customized campaign options, allowing for enhanced mobile marketing versatility, to enable employers to target, attract and maintain ongoing communications with prospective candidates. This innovative solution brings the power of mobile marketing to clients' recruitment efforts to help employers attract the top talent they need.

The Mobile Marketing Association and MediaPost have reported these recent mobile use trends:

  • Approximately 4 billion cell phones worldwide by the end of 2008
  • 53% of US cell phone subscriber base (or 138 million people) use text messaging
  • More than 76% of consumers aged 18-24 communicate via this medium
  • The average response rate to a mobile call to action is 12%, versus 2% for traditional media, open rates are three times that of email (over 90% of text messages are read by the recipient), click through rates can be up to 25 times higher than email, and the average time to open a mobile marketing message is 30 minutes while email's average is 24 hours.

ExCELLerate enables instant message delivery to motivated prospects who are interested in your company, and makes it easier to attract both active and passive candidates. This solution is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.

"As mobile use will continue to rise for the foreseeable future, marketing to mobile customers provides an outstanding opportunity for employers to reach and attract the top talent they need with ease," notes CKR Interactive President/CEO Curtis Rogers. Learn more about ExCELLerate, or contact us to launch your mobile recruitment marketing campaign.

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Ad--Q Awards CKR Interactive's Creative with Highest Ad Performance Score

January 26, 2009

The Ad--Q Studies division of Harvey Research, Inc. announced in its Readership Study of the September 2008 issue of NURSEWEEK that an advertisement designed by CKR Interactive (www.ckrinteractive.com) had the best performance of all the ads placed in the issue. CKR Interactive designed the ad for its Phoenix, Arizona-based client, Banner Health, one of the largest nonprofit healthcare systems in the country. The ad was part of a multimedia recruitment marketing campaign launched and managed by CKR Interactive, which aimed to promote an open house event to recruit experienced nurses.

Ad--Q Studies conducted a Readership Study to find what portion of NURSEWEEK readers recalled seeing and reading each of the advertisements included in the September 2008 issue, and what portion of readers actively seeking employment recalled seeing and reading each of the ads. Banner Health's ad received the highest performance score, despite larger competing ads running more frequently. In fact, the advertisement received 33 more points than the ad with the second highest performance score.

"Really taking the time to know and understand our clients has probably been the biggest advantage to creating not only relevant and unexpected ads, but campaigns that drive the right people to seek employment with a particular client's company. When we say "We Get You" it's not just a tagline, it's our entire approach to recruitment advertising," said Craig Freitag, Vice President of Creative Services. Check out our recruitment marketing creative or contact us to learn more.

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CKR Interactive Announces New Recruitment Marketing Solution "OpporTUNEty™"

January 13, 2009

CKR Interactive has released OpporTUNEty, its downloadable music, recruitment marketing solution. OpporTUNEty comes complete with a personalized, online music store, website and downloadable song gift cards to give away at events such as career fairs, open houses, industry meetings and for on campus recruiting. This innovative solution brings together CKR Interactive's recruitment advertising expertise and hard-hitting promotional products, to give the marketing power of downloadable music to clients' recruitment efforts.

OpporTUNEty taps into the growing trend of online music to ensure high rate of usage with over 2,000,000 songs to choose from, and is compatible with all digital music players for widespread use. Furthermore, this solution provides a centralized location (secure, password protected database) of prospective candidate information from your recruiting events, which can be used for follow up and future recruitment marketing campaigns. OpporTUNEty is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.

"We're very excited to offer this innovative recruiting solution to our clients," said President/CEO Curtis Rogers. "OpporTUNEty provides easy employer branding, and is an excellent way to recruit top talent of all ages. Who doesn't love free music?"

Getting started with OpporTUNEty is easy. Learn more about this innovative recruitment solution, or contact us for more information.

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CKR Interactive Welcomes New Client San Antonio Community Hospital (SACH)

December 15, 2008

CKR Interactive has been selected by San Antonio Community Hospital (SACH) in Upland, CA as the hospital's new recruitment advertising agency. CKR Interactive was chosen from a group of ad agencies in a recent competitive review. The agency was selected to partner with the hospital on all of their employment communications efforts, including online advertising, direct mail, targeted print advertising and internal communications such as a new employee referral program. With the shortage of qualified healthcare professionals in many areas that hospitals currently face, it is vitally important to choose a strategic advertising agency to help recruit a qualified workforce to SACH as the hospital continues to grow.

"We're thrilled to be chosen by SACH," commented Curtis Rogers, President of CKR Interactive. "The hospital has a rich history of serving their community for over 100 years, and we look forward to helping them attract, recruit, and retain outstanding employees to continue with their tradition of service. Being selected by SACH really speaks to our agency's expertise in healthcare and our reputation of providing outstanding service to our clients."

"We chose CKR Interactive for several reasons, one of which was their creative capabilities and unique new ideas that they presented to us," said the Vice President of Human Resources at SACH. "It was evident that they did their homework on us and our competition and truly understand our history and culture. We look forward to a long partnership with CKR Interactive as they help us attract top talent to work at our hospital."

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Ft. Lauderdale Office Named to 2008 Top 25 Advertising Agencies List

September 10, 2008

CKR Interactive's Ft. Lauderdale office has been named to the South Florida Business Journal's 2008 Top 25 Advertising Agencies list. Published each year, the list is compiled by Business Journal researchers and local market experts. It is used by top business-decision makers throughout the region and across the country.

An agency's annual billings are among the criteria used to compile the 2008 Top 25 Advertising Agencies List. CKR was the only agency specializing in the recruitment marketing and advertising niche to be included.

"We're thrilled to be recognized for our continued success in South Florida," notes Executive Vice President Ronni Rogers. "To grow this much in such a competitive market—and in just a few short years—really speaks to our agency's expertise and our commitment to clients."

The timing of the announcement is of particular significance as the Ft. Lauderdale office is celebrating its 5th anniversary.

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CKR Expands Global Network

July 18, 2008

India-based Pinxit Blue is the latest recruitment marketing firm to become a OneAgent partner. CKR Interactive recently established OneAgent as a joint venture with ThirtyThree in the United Kingdom and Re.Agent in Australia.

The new company delivers employer branding and recruitment marketing expertise on an international scale. Clients with global hiring needs will benefit from OneAgent's centralized account management, local market knowledge and outstanding service.

"We're excited because this venture allows CKR Interactive to continue to do what it does best — deliver a high level of customer service — on a global scale," notes Curtis Rogers, CKR Interactive president and One Agent co-founder.

Pinxit Blue has three offices in India: Mumbai, Bangalore and Hyderabad. ThirtyThree's locations include London and Bristol with plans to open an office in Edinburgh. Based in Sydney, Re.Agent also has an office in Brisbane.

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CKR Interactive Opens Phoenix Office

April 25, 2008

CKR Interactive announces the expansion of its U.S. presence through the opening of a Phoenix office. Recent account wins — such as Banner Health, one of the largest nonprofit health care systems in the country — have helped spur the agency's growth in the Southwest. Clients within the region will have full access to the agency's wide range of recruitment marketing services and its suite of interactive products and services.

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CKR Group is now CKR Interactive

April 2, 2008

CKR Group has changed its name to CKR Interactive, emphasizing its expanded recruitment marketing service offerings and continued agency growth. The new name was chosen to reflect the agency's strength in online recruiting strategies and the availability of an entire suite of interactive tools and programs.

"The whole industry has changed dramatically over the past decade—both the way people find jobs and the way companies recruit talent," notes President Curtis Rogers. "More and more of our clients are seeking interactive solutions to meet their hiring goals. Shifting our focus was just a natural progression in helping them succeed."

All existing advertising services are still available-however, clients can now take advantage of a comprehensive interactive recruitment capabilities. Review answers to FAQs about our name change.

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CKR Interactive Team Member Appointed to South Florida SMA Board

March 4, 2008

Account Executive Melyssa Bernstein has been appointed to the board of the Staffing Management Association in South Florida—she will serve as the board secretary.

Melyssa has 10+ years of experience in advertising and marketing and provides strategic guidance and planning services to a range of CKR Interactive clients, from Hard Rock International and Ruth's Chris Steakhouse to Martin Memorial Health Systems and BankAtlantic.

Her solid recruitment marketing background will add to the existing knowledge and resources offered through the Staffing Management Association of South Florida—a formal interest group affiliated with the Society for Human Resources.

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Recruitment Marketing Pros Share Expertise at National Hospitality Conference

January 17, 2008

In October 2007, three CKR Interactive recruitment marketing experts shared employer branding and communication insights at the National Restaurant Association's HR Study Group Meeting in Portland, Oregon.

CKR Interactive President Curtis Rogers, Executive Vice President Ronni Rogers and Account Executive Melyssa Bernstein counseled human resource executives from across the country in a range of recruitment marketing topics during a 90-minute workshop. Specific subjects included new ways of looking at the employer brand and how to effectively communicate an organization's unique qualities to prospective employees.

Concepts were reinforced through hands-on activities. One exercise challenged attendees to express the employer brand of well-known companies, such as Disney, Starbucks and Southwest Airlines, only through images selected from magazines.

In addition to employer branding and communications, CKR Interactive also brought the HR executives up-to-speed on the latest interactive recruiting tools.

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CKR Interactive Welcomes New Healthcare Clients

January 16, 2008

CKR Interactive announces the addition of three major healthcare clients: Banner Health, Northeast Georgia Health System and Lee Memorial Health System. The organizations selected CKR Interactive for the agency's expertise in research & planning, creative development, marketing communications and interactive solutions.

Banner Health is one of the largest, nonprofit health care systems in the country. With locations throughout Alaska, Arizona, California, Colorado, Nebraska, Nevada and Wyoming, its workforce includes more than 27,000 employees.

Northeast Georgia Health System serves almost 700,000 people in more than 13 counties across Northeast Georgia. All revenue generated above operating expenses is returned to the community through improved services and new programs.

Lee Memorial Health System (LMHS) is a leading provider of health care in Southwest Florida. Founded in 1916, the system has more than 8,000 employees and is the largest community-owned health care system in the area.

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CKR Interactive Launches New Website

August 8, 2007

We have all heard of the old saying that the cobbler's children have no shoes. So you can understand our elation that with the launch of our new website we are no longer barefoot but rather are sporting some snazzy black slingbacks, fluorescent old school Converse All-Stars, and fuzzy bunny slippers. You get the drift.

If you are interested in a new pair of shoes, whether they are for comfort, speed, or style, we would love to get our foot in the door and provide you with the services that will keep you on your path of recruitment success.

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CKR Interactive and Global Partners shine at the 2007 EMA Creative Excellence Awards in New Orleans.

April 24, 2007

CKR Interactive took home awards in the following categories: College, Retention Programs, Media Plans and Print Advertising, Color. Our Global partner headquartered in the Netherlands, Maximum, took home awards in the following areas: Global Communications in Print, Online Media and Multi-Media Campaign. CKR Interactive has consistently been awarded for their innovation and creative capabilities, winning Grand Prizes in both Color Campaigns and Online Advertising categories in the two previous years.

We look forward to the 2008 CEA's in Nashville and the opportunity to showcase our top-notch work again.

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Referral Max Online ERP System
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