Recruitment Media Metrics

What would be the best outcome from a recruitment ad or job posting? First, it would be to maximize the number of qualified applicants. Second, you would be able to track your response, understanding the effectiveness of each dollar spent. Finally, it would promote and expand your employment brand.

Currently with virtually all job postings on an employment website, an applicant sees a job title, description and a link to apply. In many instances, the potential applicant will leave the job posting and go directly to your company's website. Depending on how easy your website is to navigate, you may actually be losing potential applicants.

CKR Interactive has created a solution that allows you to maximize the effectiveness of all of your ads and provide you with precise tracking ability to determine where you are getting responses to online and print ads: MediaMetrics.

Here is how MediaMetrics works: Responses to all recruitment ads, whether in print or online, are driven to a landing page. Each ad is coded with a different URL for this landing page. Thus we have the capability to track all responses to each ad and determine exactly what ad drove the applicant to apply to that position. On the landing page the candidate reads more about your company and the job and what makes your organization a great place to work. You also have the ability to ask pre-screening questions and rank the suitability of candidates immediately prior to the candidate applying online. Finally the candidate clicks a button to continue with your normal online application process through your applicant tracking system.

Features & Benefits

The ability to track all responses
The ability to screen candidates
Reports that analyze the effectiveness of each media outlet utilized
Precise cost-per applicant information
Metrics allow for flexibility in changing your media mix and marketing plan towards media that is generating the best results
Greater branding opportunities through graphics and creative on the landing page
Easy one click process to apply