The Year in Employee Engagement

By on December 11, 2019

For me, 2019 will be the year that employee engagement became a true “buzzword” in our industry. (Many reading this will remember when this happened to the term “employer branding” about a decade ago). Even if the term employee engagement is misunderstood or poorly defined, I think it’s a good thing that companies are putting a more authentic, measured focus on engagement. Smart organizations...

Unique Promo Item Ideas for 2020

By on December 9, 2019

Legend has it that you are never more than 20 feet from a promotional pen at any given time. Okay, we may have made that up, but doesn’t it feel true? Promotional items have long been used in the recruitment marketing industry as a way to grab candidates’ attention, but the same promotional items are often used over and over again (it really is possible for a person to have too many pens). To...

Beam Me Up …

By on November 21, 2019

I always get confused if the tech audiences love Star Wars or Star Trek but I suspect the nerdier group prefers Star Trek only because it’s less mainstream. What I do know about top tech audiences that include software engineers, data scientists, front/back-end developers (and more) is: Impact (they want to have one and see the results) People (who they’ll be working with matters) Projects (they...

Top Tech Talent Retention Recipe

By on November 18, 2019

As we’ve discussed previously, finding top tech talent can be a challenge, but here’s the real deal: retaining them is even more difficult. Why? For the same reasons attraction and recruitment are hard — low unemployment rates, shortage of talent coupled with a lot of noise about rational benefits … and very little about the emotional motivators of why top tech talent joins and stays. Let...

How to Leverage IGTV for Recruitment

By on November 15, 2019

IGTV launched in June 2018 and some brands like Louis Vuitton, Food Network, Buzzfeed and Netflix have been crushing it with their content since the beginning. And while it can be intimidating to try and leverage a new social platform in your talent acquisition strategy, we’ve put together some content ideas to help you get started with IGTV. Content ideas: 1. Insider content — share videos that...

The Toolkit That Will Make You A Star Tech Talent Recruiter

By on November 12, 2019

In the words from the song “Shallow” from a Star is Born with Bradley Cooper and Lady Gaga, “Tell me somethin’, girl Are you happy in this modern world? Or do you need more? Is there somethin’ else you’re searchin’ for?” Okay, it could be “girl or boy,” but let’s hope you are not searching for top tech talent at this moment in time but my guess is you are because more...

Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

Eight Steps to Develop Your 2020 Social Media Recruitment Calendar

By on October 17, 2019

It’s that time of year, the craziness of the big Q4 push and planning for next year. To help manage how overwhelmed you might be we’ve put together a list of eight steps you can take to help you develop your 2020 social media recruitment marketing calendar. Conduct a social media audit. Take the time to look at what you’re currently doing and what you have done over the last year. Look at the...

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