As an author for ere.net and a true thought leader on recruitment trends and technology, I always look forward to hearing from Joel Cheesman. Starting over a decade ago with Cheezhead.com, Joel has never been shy about sharing his opinion, and he does a great job keeping people in talent acquisition updated on what’s new and buzzing in our industry. I had a chance to chat with Joel and pick his brain about recruitment technology, what he’s excited about and where our industry still has some work to do.
Tony Rosato: You’ve written rather extensively about Google for Jobs and Google Hire. In five years, what do you think will be the ultimate impact of Google entering the recruitment space?
Joel Cheesman: Google will find a varying degree of success. The biggest impact will be their consumer play, Google for Jobs. We already know the number of people searching Google for job opportunities is immense and getting bigger. By essentially monopolizing the first page of job search result, job boards, and most notably Indeed, will feel significant pain. Google’s job search API will probably be the second most influential. Many job sites, ATSs and employers will start leveraging Google’s search technology, which is superior to their own. Google Hire will take a little longer to take hold. Employers are slow to change, and replacing an ATS isn’t fun. Existing players will also fight like hell to survive, cutting costs and prices.
TR: What frustrates you the most about technology in the recruitment industry?
JC: The industry as a whole is too risk averse and slow to change. As a result, innovation migrates to other industries more open to embrace new products, services, strategies and tactics.
TR: You also follow newcomers to the human resources and recruitment space. Are there any new players that you think are really on to something or have you excited?
JC: Predicting where the puck will go is extremely tough these days. You have huge players like Google, Facebook and Microsoft getting serious about being a platform for employment, so the companies in the middle, ready to take off, are few and far between. That said, Slack is going to be big winner in the next 12 months, most likely due to an acquisition. After that, you have to look at companies jumping on the themes of automation, mobile, global, deep learning and AI. Some I think have a decent shot to make waves are TextRecruit, Recruiting.ai, HiringSolved, Entelo, Canvas, Mya and Crowde.
TR: You’ve been doing this for quite a while. Is there anything the Joel Cheesman of 10 years ago would have been surprised to see in our industry in 2017?
JC: If you would’ve told me a mobile messaging app (Slack) would be valued more than Monster, CareerBuilder and Dice put together –times two –I wouldn’t have believed you. The demise of the job board industry has been faster and more extreme than I ever could’ve imagined.
TR: What do you see as the biggest gaps in recruiting that technology still needs to address?
JC: The gap between marketing and recruiting is too wide. Recruiting is too reactionary, meaning things don’t go into high gear until a need is served up. Recruiting needs to think more like marketing in terms of nurturing candidates and engaging them more regularly, so you’re not starting from ground zero every time a job is posted, which technology can help fix.
To hear more from Joel Cheesman follow him on ere.net (https://www.ere.net/author/joel-cheesman) or on linkedin (https://www.linkedin.com/in/joelcheesman/) and be sure to check out Ratedly (https://ratedly.com/), Joel’s startup that aggregates employee review sites and sends alerts in one single solution.