Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

Exactly How Your Company Culture Should Impact Your Employer Brand

By on July 17, 2019

Short answer: Company culture should (and will) significantly impact your employer brand. Long answer: Company culture is a phrase we hear a lot, but it rarely is used in a neutral context. It’s either in reference to a negative current state of affairs or an aspiration that is actively being cultivated. So, before you decide how your culture should impact your employer brand, be sure to do some...

Communicating Your Employer Brand to Segmented Audiences

By on April 19, 2019

A brand is the crux of what your target audience wants most that you deliver on best. And with almost any brand, your target audience isn’t a single “type” of person. We view our target audiences as diverse groups of people with some sort of a unifying mindset. This means that despite their differences, they have an overarching reason for choosing a certain company over another. This goes for...

Candidate Personas: Where to Start

By on March 27, 2019

We all know personas are one of the hot topics in (employer and consumer) branding right now, but not everyone knows the endless use cases for personas. Segmenting your target audiences can be done to inform: Differences in customer journeys An understanding of differing internal employee/associate dynamics Website navigation insights, including SEO Messaging nuances Even prioritization of...

Loyal or Comfortable

By on October 25, 2018

Lately, I’ve heard more and more conversations, among friends, about people who are just comfortable at their job. They like the pay, they can work from home, their work/life ‘balance’ is unbalanced — in a good way. But in our client research, among employees, we hear about how staff is very loyal to their company because they are “proud” to work there (whatever that means). Our branding...

Contact Us

First name is required.
Last name is required.
Company must be a string.
An email address is required.

San Francisco/San Jose Philadelphia Cleveland Chicago Los Angeles