5 Signs Your Employer Brand Needs an Update

By on September 25, 2019

Why does anything ever need an update? Because it has unwanted fine lines and wrinkles. Cue the facelift analogy. Below are five (plus one bonus!) very clear signs that your employer brand may need a mild tuck, lift or refresh (not necessarily a Dolly Parton re-do, but we have that ability if that’s what you’re into).   1. Hiring trends are peaking or dropping, and the reason why is a total...

How to Build an Employer Brand When Nobody Knows Who You Are

By on June 3, 2019

Building a brand is about putting a stake in the ground. You’re telling the world who you are, what you stand for and where you stand in your positioning. And the best part about brands is that they can be created whether your product(s) or service(s) have high awareness, or your company has little or very niche awareness. Today we’ll be talking about how to succeed when you fall in the latter...

Employer Brand: Leverage Your Consumer Brand

By on April 11, 2019

The relationship between consumer and employer brands within one organization — now here’s a topic that unfortunately doesn’t apply to every organization. But when it does, it can result in so much synergy and clarity for any branding efforts. Caveat/disclaimer: I’m going to be mentioning brands throughout this blog post, with little knowledge of the inside operations of the company — just only...

Diversity and Inclusion: An initiative That’s Impossible Without Research

By on November 26, 2018

Over the past two months, we’ve been on a US-wide roadshow conducting focus groups for one of our larger clients (let’s call them XY Company). Not only do we applaud them for funding this work, but for initiating it and believing in its necessity. The goal of these focus groups — to uncover unique employment-specific insights for a variety of minority or underrepresented groups in the workforce....

Mindful Management of a Merger or Acquisition

By on August 23, 2017

Attracting and retaining talent are almost always cited among the top risk factors associated with mergers and acquisitions, and, according to a 2013 Bain & Company survey of executives who have managed through mergers and acquisitions, culture clash was identified as the top reason that a deal failed to achieve its expected value. This culture clash is usually the result of the acquiring...

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