Mindful Management of a Merger or Acquisition

By on August 23, 2017

Attracting and retaining talent are almost always cited among the top risk factors associated with mergers and acquisitions, and, according to a 2013 Bain & Company survey of executives who have managed through mergers and acquisitions, culture clash was identified as the top reason that a deal failed to achieve its expected value. This culture clash is usually the result of the acquiring...

A House of Brands: To Be or Not To Be?

By on August 2, 2017

Large corporations are struggling now more than ever to regain their edge in attracting top talent, as many employees now favor working at smaller, more agile organizations. Add to the mix the need to consider the impact that corporate or consumer brand architecture can have on one’s employer brand. In this blog, CKR Interactive examines considerations employers need to think through and the...

Considerations for Effective Employer Branding

By on November 30, 2015

Uncovering and articulating your employer brand certainly requires time and dedication, but it’s always worth the effort — attractive employer brands are essential in order to attract the best candidates to your organization. Below are some thoughts on how you can uncover what makes your company unique and what makes you stand out among the rest. Create a Winning Team Select people from various,...

Mastering the Essential Elements of an EVP

By on November 16, 2015

The past few years have witnessed a surge in Employer Value Proposition (EVP) program development as employers find that their ability to attract top talent is challenged by an improving job market. However, while a good number of employers recognize the importance of an EVP as the basis for a strong employer brand, many struggle — understandably — with the various elements that make up the EVP...

Talent Attraction Troubles? Time to Look at Your Employer Brand

By on August 24, 2015

If you were to guess what percentage of respondents to LinkedIn’s global job seeker survey cited an organization’s reputation as a great place to work as being the most important factor when considering a new job, what would you estimate that percentage to be? Tired of guessing? It’s more than half. Worldwide, 56% of job seekers — active and passive — cite a positive employment brand as the most...

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