Considerations for Effective Employer Branding

By on November 30, 2015

Uncovering and articulating your employer brand certainly requires time and dedication, but it’s always worth the effort — attractive employer brands are essential in order to attract the best candidates to your organization. Below are some thoughts on how you can uncover what makes your company unique and what makes you stand out among the rest. Create a Winning Team Select people from various,...

Mastering the Essential Elements of an EVP

By on November 16, 2015

The past few years have witnessed a surge in Employer Value Proposition (EVP) program development as employers find that their ability to attract top talent is challenged by an improving job market. However, while a good number of employers recognize the importance of an EVP as the basis for a strong employer brand, many struggle — understandably — with the various elements that make up the EVP...

Talent Attraction Troubles? Time to Look at Your Employer Brand

By on August 24, 2015

If you were to guess what percentage of respondents to LinkedIn’s global job seeker survey cited an organization’s reputation as a great place to work as being the most important factor when considering a new job, what would you estimate that percentage to be? Tired of guessing? It’s more than half. Worldwide, 56% of job seekers — active and passive — cite a positive employment brand as the most...

Class is in Session: Campus Recruiting Tips

By on August 3, 2015

If you’re in charge of your organization’s college recruiting strategy, then it should come as no surprise that today’s most in-demand students are usually snapped up well before they don a cap and gown. Forbes explored the importance of recruiting in the fall — as opposed to waiting until spring semester — including some good ideas on how to stand out among college students today. Equally...

FAQ #4: Is Employer Branding on a Budget Even Possible?

By on July 30, 2015

Doing your homework on the compelling attributes of your employment experience is critical to develop a compelling and authentic employment brand. It is an investment that will yield huge rewards externally and internally, but sometimes those budgets just aren’t there. We get it. It is a situation many of our clients face. When this comes up, we encourage them to STEAL! And steal like crazy....

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