I always get confused if the tech audiences love Star Wars or Star Trek but I suspect the nerdier group prefers Star Trek only because it’s less mainstream. What I do know about top tech audiences that include software engineers, data scientists, front/back-end developers (and more) is:
- Impact (they want to have one and see the results)
- People (who they’ll be working with matters)
- Projects (they want to work on cool and interesting projects)
- Learning (continuous learning for this naturally curious group is important)
These nuggets were gleaned from hundreds of interviews with technical audiences across the US and Canada. The interviews are part of a process to uncover unique selling points about the company and the job. They help articulate a company’s or specific group’s (like tech) North Star which is the marriage between what candidates and employees want most and what the company does best. This helps to tell the story better and to craft a better attraction and retention strategy.
So, how can you get started with top tech talent and arriving at the narrative you want? Below are some questions (some obvious; some not) to get you thinking:
- Why did you get into this field of work?
- What is your dream job or employer?
- What would the world be like if people in your field didn’t exist?
- If you were to come to life as an animal, what would it be and why?
- Where do you spend your time when you aren’t working?
The secret sauce is different for each company and sometimes each group, but these questions should help you begin to uncover traits and attributes so you can appeal to the top tech talent workforce today and “to boldly go where no man has gone before.”