How to Leverage IGTV for Recruitment

By on November 15, 2019

IGTV launched in June 2018 and some brands like Louis Vuitton, Food Network, Buzzfeed and Netflix have been crushing it with their content since the beginning. And while it can be intimidating to try and leverage a new social platform in your talent acquisition strategy, we’ve put together some content ideas to help you get started with IGTV. Content ideas: 1. Insider content — share videos that...

Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

5 Signs Your Employer Brand Needs an Update

By on September 25, 2019

Why does anything ever need an update? Because it has unwanted fine lines and wrinkles. Cue the facelift analogy. Below are five (plus one bonus!) very clear signs that your employer brand may need a mild tuck, lift or refresh (not necessarily a Dolly Parton re-do, but we have that ability if that’s what you’re into).   1. Hiring trends are peaking or dropping, and the reason why is a total...

Exactly How Your Company Culture Should Impact Your Employer Brand

By on July 17, 2019

Short answer: Company culture should (and will) significantly impact your employer brand. Long answer: Company culture is a phrase we hear a lot, but it rarely is used in a neutral context. It’s either in reference to a negative current state of affairs or an aspiration that is actively being cultivated. So, before you decide how your culture should impact your employer brand, be sure to do some...

How to Build an Employer Brand When Nobody Knows Who You Are

By on June 3, 2019

Building a brand is about putting a stake in the ground. You’re telling the world who you are, what you stand for and where you stand in your positioning. And the best part about brands is that they can be created whether your product(s) or service(s) have high awareness, or your company has little or very niche awareness. Today we’ll be talking about how to succeed when you fall in the latter...

Communicating Your Employer Brand to Segmented Audiences

By on April 19, 2019

A brand is the crux of what your target audience wants most that you deliver on best. And with almost any brand, your target audience isn’t a single “type” of person. We view our target audiences as diverse groups of people with some sort of a unifying mindset. This means that despite their differences, they have an overarching reason for choosing a certain company over another. This goes for...

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