Thoughts on the Glassdoor Recruit Conference

By on December 16, 2019

Glassdoor Recruit happened in late October, and while my heels are still healing from my leopard print power shoes, I constantly find myself thinking about some of the session topics and how my clients can benefit from what the Glassdoor Recruit speakers shared that day. Here are a few of my key takeaways: Culture can be measured! (Whaaaat?) Probably my favorite session of the day focused on a...

The Year in Employee Engagement

By on December 11, 2019

For me, 2019 will be the year that employee engagement became a true “buzzword” in our industry. (Many reading this will remember when this happened to the term “employer branding” about a decade ago). Even if the term employee engagement is misunderstood or poorly defined, I think it’s a good thing that companies are putting a more authentic, measured focus on engagement. Smart organizations...

Unique Promo Item Ideas for 2020

By on December 9, 2019

Legend has it that you are never more than 20 feet from a promotional pen at any given time. Okay, we may have made that up, but doesn’t it feel true? Promotional items have long been used in the recruitment marketing industry as a way to grab candidates’ attention, but the same promotional items are often used over and over again (it really is possible for a person to have too many pens). To...

Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

Do Your Employees Feel Like They Belong?

By on July 29, 2019

While diversity and Inclusion have long been topics in the talent industry, belonging is also critical to this conversation and, until the last few years, has been overlooked. Employees who feel like they belong are more engaged and more committed to your organization. The trick is understanding what gives employees a sense of belonging and implementing initiatives to support it. How to create a...

Humanizing Your Brand Through Visual Job Descriptions

By on July 16, 2019

Job descriptions are incredibly important and are often overlooked in the candidate attraction and recruitment arena. As a matter of fact, did you know that 65% of candidate traffic will bypass the career home page and go directly to the job description? And that 45% of candidates will click “apply” having only seen the job description (reference: 2019 TMP Labs data)? This blog assumes that you...

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