Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

Do Your Employees Feel Like They Belong?

By on July 29, 2019

While diversity and Inclusion have long been topics in the talent industry, belonging is also critical to this conversation and, until the last few years, has been overlooked. Employees who feel like they belong are more engaged and more committed to your organization. The trick is understanding what gives employees a sense of belonging and implementing initiatives to support it. How to create a...

Humanizing Your Brand Through Visual Job Descriptions

By on July 16, 2019

Job descriptions are incredibly important and are often overlooked in the candidate attraction and recruitment arena. As a matter of fact, did you know that 65% of candidate traffic will bypass the career home page and go directly to the job description? And that 45% of candidates will click “apply” having only seen the job description (reference: 2019 TMP Labs data)? This blog assumes that you...

Hulu: The Five Reasons Why You Should be Advertising Your Jobs on Hulu Today

By on July 1, 2019

Hulu advertising has been around for many years, but it’s not always top of mind when it comes to recruitment advertising. While you might be used to seeing ads for shows and products on Hulu, it might surprise you that Hulu can also be a great way to boost your employer profile and appeal to potential candidates. Here’s why you should be advertising your jobs on Hulu: 1. Hulu allows you to...

The Employee Lifecycle

By on June 24, 2019

The importance of a positive candidate experience has long been stressed, but what about the importance of the employee experience? Organizations pay a lot of attention to attracting and recruiting top talent, but if they aren’t paying attention to retaining talent then they will forever be attracting and recruiting. To improve the employee experience, organizations need to look at the whole...

Recruitment Marketing in 2019 Goes Way Beyond Recruitment

By on May 14, 2019

The state of recruitment marketing in 2019 goes way beyond recruitment — we could talk about all of the ways that recruitment marketing has become integrated and how your employer brand is activated across your career website, social media channels and media strategies. But in 2019 I challenge talent acquisition professionals to take a step back and look at the bigger picture; the entire...

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