The Year in Employee Engagement

By on December 11, 2019

For me, 2019 will be the year that employee engagement became a true “buzzword” in our industry. (Many reading this will remember when this happened to the term “employer branding” about a decade ago). Even if the term employee engagement is misunderstood or poorly defined, I think it’s a good thing that companies are putting a more authentic, measured focus on engagement. Smart organizations...

Unique Promo Item Ideas for 2020

By on December 9, 2019

Legend has it that you are never more than 20 feet from a promotional pen at any given time. Okay, we may have made that up, but doesn’t it feel true? Promotional items have long been used in the recruitment marketing industry as a way to grab candidates’ attention, but the same promotional items are often used over and over again (it really is possible for a person to have too many pens). To...

Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

The Employee Lifecycle

By on June 24, 2019

The importance of a positive candidate experience has long been stressed, but what about the importance of the employee experience? Organizations pay a lot of attention to attracting and recruiting top talent, but if they aren’t paying attention to retaining talent then they will forever be attracting and recruiting. To improve the employee experience, organizations need to look at the whole...

Recruitment Marketing in 2019 Goes Way Beyond Recruitment

By on May 14, 2019

The state of recruitment marketing in 2019 goes way beyond recruitment — we could talk about all of the ways that recruitment marketing has become integrated and how your employer brand is activated across your career website, social media channels and media strategies. But in 2019 I challenge talent acquisition professionals to take a step back and look at the bigger picture; the entire...

Employee Satisfaction vs. Employee Engagement

By on May 7, 2019

What’s the Difference and Why You Should Care I bet if you work in HR or Talent Acquisition you’re probably a little sick of hearing about employee engagement. Or maybe your CEO said to you, “Hey, I just read this article about employee engagement. Don’t our employees read the mission and guiding principles sign we have in the lobby? We need more employee engagement now! Do something!” I’m...

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