Has Your Employer Brand Lost Its Spark?

By on October 30, 2019

First off, how do you even know the spark is lost? The most obvious indicator is your immediate reaction when you see it or even think about it. Are you embarrassed of the story being told about your organization? Are your colleagues not telling a unified, succinct story? Are your other team members constantly griping about the current employer brand state of affairs? Did you say yes to any of...

The Employee Lifecycle

By on June 24, 2019

The importance of a positive candidate experience has long been stressed, but what about the importance of the employee experience? Organizations pay a lot of attention to attracting and recruiting top talent, but if they aren’t paying attention to retaining talent then they will forever be attracting and recruiting. To improve the employee experience, organizations need to look at the whole...

Recruitment Marketing in 2019 Goes Way Beyond Recruitment

By on May 14, 2019

The state of recruitment marketing in 2019 goes way beyond recruitment — we could talk about all of the ways that recruitment marketing has become integrated and how your employer brand is activated across your career website, social media channels and media strategies. But in 2019 I challenge talent acquisition professionals to take a step back and look at the bigger picture; the entire...

Employee Satisfaction vs. Employee Engagement

By on May 7, 2019

What’s the Difference and Why You Should Care I bet if you work in HR or Talent Acquisition you’re probably a little sick of hearing about employee engagement. Or maybe your CEO said to you, “Hey, I just read this article about employee engagement. Don’t our employees read the mission and guiding principles sign we have in the lobby? We need more employee engagement now! Do something!” I’m...

Eighteen … in a song (Happy Anniversary)

By on April 1, 2019

Let’s start out with a song, I’m Eighteen by Alice Cooper (we’re not worthy). I can’t believe how fast these years have flown by. It was eighteen years ago today I sat in a small dark room in the back of another ad agency, wondering why am I doing this again? And it turns out the reason I did this again is because I love this crazy business. Through the years I’ve worked with some incredible...

Are Employees Bored or Distracted?

By on February 21, 2019

Are your employees distracted or bored? Both lead to underperformance and hurt your bottom line, but it is important to understand the difference so you know how to address each issue. In this two-part blog series, we will show you how to combat these issues. First, we are going to talk about distracted workers. Between office noise and smartphones, keeping today’s employees focused on their...

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