Hulu: The Five Reasons Why You Should be Advertising Your Jobs on Hulu Today

By on July 1, 2019

Hulu advertising has been around for many years, but it’s not always top of mind when it comes to recruitment advertising. While you might be used to seeing ads for shows and products on Hulu, it might surprise you that Hulu can also be a great way to boost your employer profile and appeal to potential candidates. Here’s why you should be advertising your jobs on Hulu: 1. Hulu allows you to...

Using Programmatic Consumer Knowledge for Recruitment Marketing Success

By on May 9, 2019

First, a true confession. I am a numbers nerd. I cut my teeth in the digital realm while working at several consumer companies where I was able to build online programs with success. What I enjoyed was that it was where the user experience intersected the digital world that led to best business outcomes — an increase in sales via web advertising, optimization of search engine capabilities,...

Football Tips for Talent Acquisition

By on September 15, 2018

The kick-off to the regular Sunday night football season began on Sept. 9th with the Chicago Bears playing the Green Bay Packers at Lambeau Field. It is the 100th season of football for the Packers and the game was played out as a tale of two halves with an epic comeback by Aaron Rodgers and team to win the game, 24-23. So, what does football have to do with talent acquisition and in particular,...

Pro-tips for the Programmatic Recruiter

By on June 14, 2018

In the recruitment marketing world, the landscape is always evolving. To ensure that our agency is always ahead of the latest trends, our teams travel all over the country to learn from industry leaders, peers and our clients. In early June, we traveled to Minneapolis, Minn. where we learned that their African delis are on-point, Prince is and will always be beloved, and programmatic media has...

How to Choose a Recruitment Marketing Agency Partner to Help With Programmatic Ad Buying

By on September 29, 2017

Whether you’re looking to try something new and invest some of your ad dollars into programmatic ad buying or you’re looking for some help optimizing your programmatic campaigns, you may want to consider an agency partner to help. Most marketing agencies, especially recruitment marketing agencies, lack the resources to build an in-house data science team and instead license third-party...

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