Five Things I learned at the Social Recruiting Strategies Conference

By on October 1, 2019

This summer, I had the privilege of attending the Social Recruiting Strategies Conference. Held in my favorite US city, Philadelphia (which is also the location of our East Coast Office, so I might be a little biased), in addition to networking with awesome professionals and eating delicious lunches, I also left with an abundance of knowledge shared by colleagues in the recruitment marketing...

Position Your Thought Leaders to Attract Top Biosciences Talent

By on April 17, 2019

Faced with rising R&D costs, risks and uncertainty addressing scientific breakthroughs – not to mention record-breaking unemployment rates in the US – business leaders are searching for new and innovative ways to attract, recruit and retain top biosciences talent.¹ The biosciences (biotech and biopharma) industry accounted for more than $1.3 trillion in economic output and over 800,000...

How to use Instagram Story Question Stickers to Improve Recruitment

By on April 15, 2019

If you follow any celebrities on Instagram, you’re probably familiar with the Instagram feature Story Question Stickers. The feature allows an Instagram user to survey their audience by posting a sticker to their Instagram Story that poses a question. Followers then submit answers, which can be shared over an image of the user’s choice. While this feature is commonly used for celebrities to...

Is VERO on Your Radar?

By on April 25, 2018

“We created a new way to be social online. Less of what makes it suck. More of what makes it great.” — Vero Intro Pitch “Our intention is really to create an online social network that mimics the greatest social network that exists, which is the one that exists between people. Our responsibility as designers and developers is to have technology be a tool for people — to have it enhance their...

LinkedIn’s New Video Features: Playing Catch-Up with Short-Form Visual Storytelling

By on April 3, 2018

LinkedIn has become the latest entrant into the “Stories” arena on social media, a method of short-form visual storytelling more popular than ever, with Instagram Stories boasting 300 million daily active users. LinkedIn’s new video feature allows users to publish short-form video with sticker and text overlays to their profile and news feed. Read on to learn how LinkedIn’s new video feature...

Social Media Marketing World 2018: Live Video, Bots and Stories

By on March 14, 2018

Social Media Marketing World (SMMW), a three-day megaconference focusing on social media strategies for marketers and advertisers, recently concluded in San Diego, Calif. This year’s conference focused on three major themes that will guide social media strategy in the next few years: Facebook’s new algorithm, live video and messenger bots.   Facebook’s New Algorithm The main topic of SMMW 2018...

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