Don’t Lose Your New Hire Before They Start

By on July 16, 2018

The top choice to fill your vacant marketing director position just accepted your job offer. You can finally relax and take a breath because your job is done. Or is it? An often overlooked step in onboarding is the critical time frame from the moment someone accepts the position to their first day. Sometimes called preboarding, this is a crucial aspect to make sure that your new hire actually shows up on their start date.

You Have Competition

Plan on your new hire having other options, that their managers and colleagues will try to get them to stay and may even offer a raise or promotion to do so. You are also still competing against other companies — so you need to conclude that they have received or will receive other offers. Don’t give them the chance to take something else.

What You Can Do

  • Stay in touch – congratulate them on the new job by sending a welcome email and keep the communication coming. Send them information that will be helpful for their first day like directions, parking information, team bios, etc. Get their email account setup and have team members send welcome messages. Send them some company swag, a personal note, a team photo — anything to make them feel like they are already a part of the team.
  • Meet the team – invite them to social gatherings. I was invited to a social event the weekend before I started at CKR and it gave me the opportunity to meet the team and get to know them personally — which made me feel way more comfortable on my first day and reassured me that I made the right decision.
  • Include their family – at a conference once, I saw a company who used to give a welcome basket to the new hire and their family. Each basket was tailored specifically to each new employee and their family members. Showing that you understand how important their family is will go a long way to convince the new employee that they have chosen the right organization.
  • Set up their schedule – send their schedule for at least the first two weeks. This will help new hires see what they will be doing and also show them that the team they’ll be working with is committed to helping them succeed. Make sure to include some social activities, coffee breaks, lunch and/or happy hour.
  • Welcome video – create a video showing them their workspace, introducing team members, congratulating them on getting the job, etc. If you don’t have time to create a video, you could take pictures.

No matter what ideas you implement in this part of the onboarding process make sure to show your personality. I saw a really awesome idea from a company that put together a deck of cards filled with facts about their organization to send to new hires. This was not only a great way to share information about that organization, but it also showed their creative side. Highlight your culture when you have the chance to remind them why they chose you in the first place.

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