FAQ #4: Is Employer Branding on a Budget Even Possible?

By on July 30, 2015

Doing your homework on the compelling attributes of your employment experience is critical to develop a compelling and authentic employment brand. It is an investment that will yield huge rewards externally and internally, but sometimes those budgets just aren’t there.

We get it. It is a situation many of our clients face. When this comes up, we encourage them to STEAL! And steal like crazy. Talk to your partners in marketing, in employee relations and employee development; find out what research you can repurpose and surveys that you can sneak a few questions into. Stakeholder sessions and small informal internal focus groups are another way to delve into the mind of a candidate without the pricier external recruitment costs.

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