Humanizing Your Brand Through Visual Job Descriptions

By on July 16, 2019

Job descriptions are incredibly important and are often overlooked in the candidate attraction and recruitment arena. As a matter of fact, did you know that 65% of candidate traffic will bypass the career home page and go directly to the job description? And that 45% of candidates will click “apply” having only seen the job description (reference: 2019 TMP Labs data)? This blog assumes that you...

Hulu: The Five Reasons Why You Should be Advertising Your Jobs on Hulu Today

By on July 1, 2019

Hulu advertising has been around for many years, but it’s not always top of mind when it comes to recruitment advertising. While you might be used to seeing ads for shows and products on Hulu, it might surprise you that Hulu can also be a great way to boost your employer profile and appeal to potential candidates. Here’s why you should be advertising your jobs on Hulu: 1. Hulu allows you to...

The Employee Lifecycle

By on June 24, 2019

The importance of a positive candidate experience has long been stressed, but what about the importance of the employee experience? Organizations pay a lot of attention to attracting and recruiting top talent, but if they aren’t paying attention to retaining talent then they will forever be attracting and recruiting. To improve the employee experience, organizations need to look at the whole...

The Key to Building a Business and Achieving Success

By on June 11, 2019

There are many factors that go into building a successful business, but none as important as providing exceptional customer service. I always think of the Nordstrom return policy, people shop there even if it’s more expensive because they know they will accept the item back with no receipt (if they carry the item), no questions asked. People are drawn to businesses that go above and beyond for...

How to Build an Employer Brand When Nobody Knows Who You Are

By on June 3, 2019

Building a brand is about putting a stake in the ground. You’re telling the world who you are, what you stand for and where you stand in your positioning. And the best part about brands is that they can be created whether your product(s) or service(s) have high awareness, or your company has little or very niche awareness. Today we’ll be talking about how to succeed when you fall in the latter...

Recruitment Marketing in 2019 Goes Way Beyond Recruitment

By on May 14, 2019

The state of recruitment marketing in 2019 goes way beyond recruitment — we could talk about all of the ways that recruitment marketing has become integrated and how your employer brand is activated across your career website, social media channels and media strategies. But in 2019 I challenge talent acquisition professionals to take a step back and look at the bigger picture; the entire...

Using Programmatic Consumer Knowledge for Recruitment Marketing Success

By on May 9, 2019

First, a true confession. I am a numbers nerd. I cut my teeth in the digital realm while working at several consumer companies where I was able to build online programs with success. What I enjoyed was that it was where the user experience intersected the digital world that led to best business outcomes — an increase in sales via web advertising, optimization of search engine capabilities,...

Employee Satisfaction vs. Employee Engagement

By on May 7, 2019

What’s the Difference and Why You Should Care I bet if you work in HR or Talent Acquisition you’re probably a little sick of hearing about employee engagement. Or maybe your CEO said to you, “Hey, I just read this article about employee engagement. Don’t our employees read the mission and guiding principles sign we have in the lobby? We need more employee engagement now! Do something!” I’m...

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