Your Onboarding Checklist

By on April 4, 2019

Onboarding is one of those topics that seems to go through waves in popularity in the HR community, and right now I think we’re riding a crest. This makes a lot of sense to me, as you don’t have to go very far to find some impressive statistics on the importance of a solid onboarding program. Most of the studies I’ve seen have centered around three key benefits: Effective onboarding increases...

Eighteen … in a song (Happy Anniversary)

By on April 1, 2019

Let’s start out with a song, I’m Eighteen by Alice Cooper (we’re not worthy). I can’t believe how fast these years have flown by. It was eighteen years ago today I sat in a small dark room in the back of another ad agency, wondering why am I doing this again? And it turns out the reason I did this again is because I love this crazy business. Through the years I’ve worked with some incredible...

Candidate Personas: Where to Start

By on March 27, 2019

We all know personas are one of the hot topics in (employer and consumer) branding right now, but not everyone knows the endless use cases for personas. Segmenting your target audiences can be done to inform: Differences in customer journeys An understanding of differing internal employee/associate dynamics Website navigation insights, including SEO Messaging nuances Even prioritization of...

Are Employees Bored or Distracted?

By on February 21, 2019

Are your employees distracted or bored? Both lead to underperformance and hurt your bottom line, but it is important to understand the difference so you know how to address each issue. In this two-part blog series, we will show you how to combat these issues. First, we are going to talk about distracted workers. Between office noise and smartphones, keeping today’s employees focused on their...

CKR Interactive Joins Forces with TMP Worldwide

By on February 11, 2019

I am very excited to announce that CKR Interactive has signed a deal to be acquired by TMP Worldwide, a global leader in talent acquisition technologies. CKR Interactive will be recognized as a TMP Worldwide company but will continue to operate independently. I started CKR Interactive on April Fool’s Day 2001 (no joke!) with the goal to provide clients with an unmatched level of service – and...

Diversity and Inclusion: An initiative That’s Impossible Without Research

By on November 26, 2018

Over the past two months, we’ve been on a US-wide roadshow conducting focus groups for one of our larger clients (let’s call them XY Company). Not only do we applaud them for funding this work, but for initiating it and believing in its necessity. The goal of these focus groups — to uncover unique employment-specific insights for a variety of minority or underrepresented groups in the workforce....

How Blockchain Can Join the Ranks in Recruiting Tech History

By on November 13, 2018

Co-Authored by Michelle Ferreira . Recruiting tech sees a wave of change every 10 years. 80s Newspapers and classifieds The original tried and true method of post and pray. 90s Internet job boards Introducing the internet, and the ability to publish jobs to anyone, anywhere. Monster.com becomes the dominant player. 00s Social networks The internet grows up. The audience can now contribute to...

From Insights to Impact with a Lot of Activity

By on November 6, 2018

There was a flurry of product announcements at LinkedIn’s Talent Connect three weeks ago in Anaheim — and it became exhilarating to try and stay ahead! We left each keynote session wondering “what’s next on the roadmap” and wanting more. Additional insights into product launch, release and integration, as well as “how much will this cost” will be forthcoming. Before I get too ahead of myself,...

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