Evolving the recruitment brand

What we did

One of the world’s largest and most comprehensive drug development services companies with global operations in more than 20 countries and approximately 12,000 employees, Covance looked to longtime partner CKR to help them manage a global employment branding project that needed to mirror the company’s corporate brand refresh initiative.

Working under tight deadlines, we delivered a creative strategy and messaging framework that addressed global hiring needs for experienced professionals while identifying distinct messaging for university students. CKR then developed Covance’s new global career site and all supporting recruitment communications, from targeted ads and brochures to campus collateral, leveraging the strength of the corporate brand and meeting all launch deadlines.

Recruitment Messaging

launch Career Site

Tri-Fold Brochure

Student Recruitment Card

College Recruitment Banner



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