Crafting a compelling story
The NRP Group is a premier development, construction and property management company. The company struggled with awareness when it came to their career opportunities. Together we crafted a compelling story about working there that’s resonating with the right type of candidates: Be inspired. Be influential. Belong. CKR’s recruitment campaign was brought to life by a robust career website and employee videos that offer a firsthand look at why The NRP Group is ideally suited for individuals who want to take charge of their own growth and success. By leveraging employee stories for the campaign, The NRP Group was able to establish credibility with the target audience while generating excitement about career possibilities. The company’s owners liked the career site so much that CKR redesigned The NRP Group’s corporate site.